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Industry-Specific

Movie Viewing Habits & Platform Preferences Survey

Tracks how often people watch movies, which formats and platforms they use, and what drives their viewing choices — built for studios, streaming services, and theater chains. An AI follow-up interview reconstructs the decision journey behind a respondent's most recent movie, surfacing friction points closed questions miss.

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設問の例

テンプレートの内容をプレビューできます。すべての設問は公開前に自由に編集できます。

全14問・約7分
Q01
メッセージ

Thanks for joining! This is a quick survey about your movie-watching habits — how, where, and why you watch what you watch. Your responses are completely confidential and anonymized. It takes about 8 minutes and there are no wrong answers.

Q02
選択式必須

In the last 30 days, how often did you watch a movie (in a theater or at home)?

  • Not at all
  • 1-2 times
  • 3-5 times
  • 6-10 times
  • More than 10 times
Q03
選択式必須

Which formats have you used to watch movies in the last 3 months?

  • Movie theater
  • Streaming subscription service (e.g. Netflix, Max)
  • Digital rental or purchase (e.g. Prime Video, Apple TV)
  • Physical media (DVD/Blu-ray)
  • Free ad-supported streaming (e.g. Tubi, Pluto TV)
  • Broadcast or cable TV
Q04
ランク付け

Rank these factors by how much they influence which movie you choose to watch, from most to least influential.

  1. Reviews and critic ratings
  2. Genre
  3. Cast or director
  4. Trailer
  5. Recommendation from friends or family
  6. Personalized algorithm recommendation
  7. Price or availability
ドラッグして順位を付ける
Q05
ベスト・ワースト選択（MaxDiff）必須

When choosing a streaming service or theater, which of these matter most versus least to you?

  • Price or subscription value
  • Variety of available content
  • Exclusive or original movies
  • Ease of navigating the app or site
  • Quality of personalized recommendations
  • Video and audio quality
  • Ability to download and watch offline
  • Minimal or no ads
各セットで最も良いもの・最も悪いものを選択最も良い:Matters most最も悪い:Matters least
Q06
オピニオンスケール必須

How satisfied were you with the last movie-watching experience you had, overall?

スケール: 1 – 7
最小:Very dissatisfied最大:Very satisfied
Q07
オピニオンスケール必須

How likely are you to recommend the platform or theater you use most for movies to a friend?

スケール: 0 – 10
最小:Not at all likely最大:Extremely likely
Q08
AIインタビュー

Walk the respondent through the last movie they watched: how they decided on it, what almost made them pick something else or give up, and whether the actual experience matched what they expected going in. If they mentioned low satisfaction or switching formats/platforms often, dig into the specific moment things went wrong (buffering, price, bad recommendation, etc.) and what would have fixed it.

Q09
ポイント配分必須

Thinking about a typical month, how would you split $100 of entertainment spending across these categories?

  • Movie theater tickets
  • Streaming subscriptions
  • Digital rental or purchase
  • Physical media
  • Other entertainment
100ポイントを配分
Q10
選択式必須

In the last 12 months, how many times have you gone to a movie theater?

  • Never
  • 1-2 times
  • 3-5 times
  • 6-10 times
  • More than 10 times
Q11
メッセージ

Just two quick optional questions to help us understand who's answering — feel free to skip either.

Q12
選択式

Which age range do you fall into?

  • Under 18
  • 18-24
  • 25-34
  • 35-44
  • 45-54
  • 55-64
  • 65 or older
  • Prefer not to say
Q13
選択式

How do you describe your gender?

  • Woman
  • Man
  • Non-binary
  • Prefer to self-describe
  • Prefer not to say
Q14
メッセージ

All done — thank you! Your answers will feed into a report on evolving movie-viewing habits and platform preferences.

含まれる機能

  • AIによる深掘り

    自由回答に合わせてAIが追加で質問し、固定のフォームでは拾えない具体的な内容を引き出します。

  • 注意確認設問

    急いだ回答や質の低い回答者を除外する仕組みを標準で備えています。

  • AIが作成する設問文

    文言、設問の順序、条件分岐をAIが調査の目的に合わせて作成します。

  • 自動レポート

    回答が集まると、テーマ、引用、わかりやすい要約が自動で作成されます。

他ツールとの比較

ほかのアンケートツールで最も近いテンプレートを調べました。それぞれの優れている点と、このテンプレートがさらに踏み込んでいる点をまとめています。

このテンプレートを選ぶ理由

  • Includes an AI follow-up interview that reconstructs the decision journey behind a respondent's most recent movie, surfacing friction points that closed-ended questions miss
  • Combines quantitative measures (ranking, max-diff, constant-sum budget split, opinion scales) with an open-ended AI interview for context on satisfaction and likelihood to recommend
  • Covers both frequency/format habits and platform-choice drivers in one flow, with optional demographic questions kept separate and clearly marked optional
  • Ends with an automated report, so studios, streaming services, and theater chains get synthesized findings rather than raw response dumps

SurveyMonkey

Movie Survey Template

A fielding-ready static template covering general movie/TV viewing habits, built on SurveyMonkey's established survey infrastructure. It relies on standard closed-ended question types rather than any adaptive follow-up. Good for quick benchmarking but not for probing individual decision journeys.

優れている点

  • Established, widely-used survey platform with broad distribution options
  • Ready-to-use template requiring no custom setup
  • Likely supports standard analytics/charting for closed-ended responses

物足りない点

  • No adaptive AI follow-up to probe why a respondent chose a specific movie or platform
  • No published methodology or prompt transparency since questions are fixed, not AI-generated
  • No automated qualitative synthesis — reporting is limited to standard chart/tabulation output

SurveySparrow

Movie Survey Template | Gather Audience Feedback Easily

A conversational-style static template for gathering movie/TV viewing feedback, filed under SurveySparrow's events category. It emphasizes a chat-like respondent experience but the questions themselves are pre-set rather than adaptively generated. Suitable for quick audience pulse checks rather than deep decision-journey research.

優れている点

  • Conversational UI style may improve completion rates versus traditional form layouts
  • Ready-to-field template with no build time needed
  • Positioned for audience feedback, which fits general viewing-habit questions

物足りない点

  • Chat-like interface simulates conversation but doesn't adapt questions based on prior answers
  • No AI-driven follow-up interview or voice interview option
  • No per-response quality scoring or automated analytical report generation

QuestionPro

Movie rental survey questions + sample questionnaire template

This is a narrower questionnaire focused specifically on movie rental behavior rather than broader viewing habits and platform preferences across theater and streaming. It reads as a sample template/question bank rather than a fully tailored, ready-to-field survey for studios or streaming services. Useful as a question-writing reference but limited in scope for modern multi-platform viewing research.

優れている点

  • Focused specifically on rental-related questions, which could suit niche rental-business use cases
  • Presented as a sample questionnaire, giving question-writing guidance
  • Part of a broader established survey-template library

物足りない点

  • Scope is centered on rental rather than the full theater/streaming/format landscape
  • No adaptive AI interview to explore the reasoning behind a respondent's last viewing choice
  • No automated report generation or per-response quality scoring built into the template

よくあるご質問

「Movie Viewing Habits & Platform Preferences Survey」テンプレートにはどのような設問が含まれていますか？

すぐに使える設問が14問含まれており、最初の設問は次のとおりです：「Thanks for joining! This is a quick survey about your movie-watching habits — how, where, and why you watch what you wat…」・「In the last 30 days, how often did you watch a movie (in a theater or at home)?」・「Which formats have you used to watch movies in the last 3 months?」。すべての設問は上でプレビューでき、自由に編集できます。

このアンケートの回答にはどのくらい時間がかかりますか？

回答者は通常、14問を約7分で回答し終えます。

テンプレートは編集できますか？

はい。公開前であれば、すべての設問、選択肢、順序を編集できます。設問の追加や削除のほか、調査の目的に合わせた作り直しをAIエディターに依頼することもできます。

このテンプレートは無料で使えますか？

はい。エディターで開けば、すぐに編集を始められます。お試しにアカウントは不要で、無料プランでアンケートを公開できます。

公開の準備はできましたか？

このテンプレートをエディターで開いてみてください。最初の回答者が目にする前に、すべてを自由に変更できます。

このテンプレートを使う無料で始める

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