Q01
メッセージ
すべてのテンプレートMarket Research
Message & Copy Highlight Test
Paste your landing page copy, ad, or email and see exactly which phrases pull people in and which lose them: respondents highlight the words that resonate and the words that create doubt, then an AI interviewer probes why. Sharper than a star rating on the whole block.
設問の例
テンプレートの内容をプレビューできます。すべての設問は公開前に自由に編集できます。
全9問・約6分
Q02
テキストハイライト必須
Read this copy, then highlight the phrases that make you MORE interested and the phrases that create doubt or confusion.
Meet the platform that turns your questions into conversations. Describe your research goal in plain language and get a complete, ready-to-launch study in seconds — with an AI interviewer that asks sm…
Q03
オピニオンスケール必須
After reading, how interested are you in learning more about this product?
スケール: 1 – 7
最小:Not interested at all最大:Extremely interested
Q04
オピニオンスケール必須
How believable are the claims in this copy?
スケール: 1 – 7
最小:Not at all believable最大:Completely believable
Q05
オピニオンスケール必須
How different does this sound from other products you've seen advertised?
スケール: 1 – 7
最小:Sounds like everything else最大:Clearly different
Q06
自由回答（短文）必須
In your own words, what is this product promising you?
Q07
選択式必須
Which claim would you most want proof of before believing it?
- That setup really takes seconds
- That AI follow-ups are actually smart
- That low-quality answers get caught
- That the auto-written report is trustworthy
Q08
AIインタビュー
Probe the highlights: for their most positive highlight, what specifically it promised them and what they pictured; for their most negative highlight, whether the problem is disbelief, confusion, or irrelevance; and what one sentence is missing from the copy that would have convinced them. Compare what they said the product promises against what the copy intended.
Q09
メッセージ
Done — thanks! Your highlights combine with everyone else's into a heat-mapped version of the copy, phrase by phrase.
含まれる機能
AIによる深掘り
自由回答に合わせてAIが追加で質問し、固定のフォームでは拾えない具体的な内容を引き出します。
注意確認設問
急いだ回答や質の低い回答者を除外する仕組みを標準で備えています。
AIが作成する設問文
文言、設問の順序、条件分岐をAIが調査の目的に合わせて作成します。
自動レポート
回答が集まると、テーマ、引用、わかりやすい要約が自動で作成されます。
他ツールとの比較
ほかのアンケートツールで最も近いテンプレートを調べました。それぞれの優れている点と、このテンプレートがさらに踏み込んでいる点をまとめています。
このテンプレートを選ぶ理由
- Phrase-level highlighting shows exactly which words pull readers in and which create doubt — sharper than rating the whole block
- Believability, differentiation, and interest scales cover the classic copy-test measures alongside the highlights
- A comprehension check (what is this promising you?) catches copy that's liked but misunderstood
- The AI interviewer probes the highlighted phrases themselves: disbelief, confusion, or irrelevance
SurveyMonkey
Ad/Copy Testing Survey TemplateExpert-certified, methodologist-designed template used 3,000+ times to test ad creatives and messaging before a campaign launches. Structured around a handful of proven purchase-funnel questions (believability, relevance, differentiation, purchase intent) and paired with SurveyMonkey's A/B testing feature to compare multiple ad versions. Strong on distribution and built-in dashboards but relies on fixed closed-ended scales rather than probing why copy resonates.
優れている点
- Uses battle-tested copy-evaluation dimensions: believability, relevance to wants/needs, differentiation from existing ads, and likelihood to buy
- Explicit A/B testing workflow for comparing multiple ad or message versions head-to-head
- Multiple distribution channels built in (email, website, SMS, social, QR code) plus automatic dashboards, filters, and text analysis
- Positioned as expert-certified with an optional consumer-panel service for sourcing respondents
物足りない点
- Static rating-scale questions with no adaptive follow-up to ask a respondent why a specific phrase landed or fell flat
- No native text-highlight question to mark which exact words/phrases in the ad resonate or confuse
- A/B comparison is manual side-by-side; no automatically generated narrative report explaining which message won and why
- Methodology and question logic are packaged as a black box rather than an editable, transparent prompt
SurveyMonkey
Messaging/Claims Testing Survey TemplateCompanion template focused on product descriptions, packaging claims, and marketing collateral rather than full ad creatives. Tests whether customers like the message, find the claim unique and clear, and are influenced to purchase, again leaning on the A/B testing feature. Good coverage of clarity and uniqueness dimensions but purely quantitative and non-adaptive.
優れている点
- Isolates messaging/claim dimensions distinct from ad creative: liking, uniqueness of the claim, clarity, and purchase influence
- Explicitly built for packaging claims, website messaging, and collateral before production
- Works with the A/B testing feature to compare multiple messaging versions
- Expert-certified with an add-on service offering consumer panels and AI-powered insights
物足りない点
- No adaptive AI follow-up to dig into an unclear or unbelievable claim in the moment
- Clarity is a self-reported scale, not a text-highlight of the confusing words themselves
- No transparent, editable methodology prompt behind the certified questions
- Auto-analysis is dashboard/filter based rather than a written report interpreting which claim to run with
SurveySparrow
Ad Copy Testing Survey TemplateA fielding-ready ad-copy testing survey for gathering message feedback and optimizing ad performance. Covers the standard rating measures; feedback stays at the whole-ad level rather than pinpointing which phrases work.
優れている点
- Ready-made copy-testing structure aimed at campaign optimization
- Chat-style survey experience with multi-channel distribution
- Recurring surveys support pre/post campaign comparison
物足りない点
- Whole-message ratings only — no phrase-level highlighting of what resonates or repels
- No AI probing of why a claim failed (disbelief vs. confusion vs. irrelevance)
- No built-in comprehension check of what readers think the copy promises
よくあるご質問
「Message & Copy Highlight Test」テンプレートにはどのような設問が含まれていますか？
すぐに使える設問が9問含まれており、最初の設問は次のとおりです：「You'll read a short piece of marketing copy and mark the exact words that work on you — and the ones that don't. Your re…」・「Read this copy, then highlight the phrases that make you MORE interested and the phrases that create doubt or confusion.」・「After reading, how interested are you in learning more about this product?」。すべての設問は上でプレビューでき、自由に編集できます。
このアンケートの回答にはどのくらい時間がかかりますか？
回答者は通常、9問を約6分で回答し終えます。
テンプレートは編集できますか？
はい。公開前であれば、すべての設問、選択肢、順序を編集できます。設問の追加や削除のほか、調査の目的に合わせた作り直しをAIエディターに依頼することもできます。
このテンプレートは無料で使えますか？
はい。エディターで開けば、すぐに編集を始められます。お試しにアカウントは不要で、無料プランでアンケートを公開できます。
公開の準備はできましたか？
このテンプレートをエディターで開いてみてください。最初の回答者が目にする前に、すべてを自由に変更できます。
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