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Industry-Specific

Ad Copy Variant Comparison & Reaction Survey

Tests two or more ad copy variants head-to-head for clarity, appeal, believability, and relevance before a campaign goes live. Built for marketers and copywriters choosing between headline or messaging options. The AI follow-up interview digs into which specific words or phrases drove the winning ad and what would need to change to make the others land.

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設問の例

テンプレートの内容をプレビューできます。すべての設問は公開前に自由に編集できます。

全13問・約7分
Q01
メッセージ

Thanks for taking a few minutes to react to some ad copy we're testing! Your responses are completely confidential and anonymized. You'll read a few short ads and tell us what stands out. About 6 minutes, and there are no wrong answers.

Q02
テキストハイライト必須

Read Ad Copy A below. Highlight any words or phrases that grab your attention, positively or negatively.

Headline: "Get More Done in Half the Time." Body: "Our new app automates your busywork so you can focus on what matters. Try it free for 14 days — no credit card required." (Template note: replace wit…

Q03
テキストハイライト必須

Now read Ad Copy B. Highlight any words or phrases that grab your attention, positively or negatively.

Headline: "Stop Drowning in Busywork." Body: "You didn't start your business to spend nights on spreadsheets. Let our app handle the repetitive stuff so you can get your evenings back." (Template note…

Q04
テキストハイライト必須

Now read Ad Copy C. Highlight any words or phrases that grab your attention, positively or negatively.

Headline: "Join 50,000+ Teams Who Automated Their Busywork." Body: "See why teams switch to our app in their first week. Limited-time offer: 3 months free when you sign up this quarter." (Template not…

Q05
マトリクス必須

Rate each ad on the following dimensions.

3行 × 4列
  • Ad Copy A
  • Ad Copy B
  • Ad Copy C
列: Easy to understand · Interesting to me · Believable claims · Relevant to my needs
Q06
ランク付け必須

Rank the three ads from most to least likely to grab your attention while scrolling.

  1. Ad Copy A
  2. Ad Copy B
  3. Ad Copy C
ドラッグして順位を付ける
Q07
オピニオンスケール必須

Thinking about the ad you ranked first, how likely would you be to click or learn more if you saw it in real life?

スケール: 0 – 10
最小:Not at all likely最大:Extremely likely
Q08
選択式必須

If you saw your top-ranked ad in the wild, what would you most likely do next?

  • Keep scrolling and ignore it
  • Click to learn more
  • Save it for later
  • Make a purchase or sign up right away
  • Share it with someone else
Q09
AIインタビュー

Reconstruct why the respondent's top-ranked ad won: ask which specific word, phrase, or claim stood out and why, and probe whether that reaction was about the offer, the tone, or the proof point (like the customer count or free trial). Then ask what single change would most improve their lowest-ranked ad. If they ranked all three similarly or negatively, ask what a genuinely compelling version of this ad would say instead.

Q10
自由回答（短文）

Anything about these ads felt confusing, off-brand, or untrustworthy? Tell us in a sentence or two (optional).

Q11
選択式

What is your age range?

  • Under 18
  • 18-24
  • 25-34
  • 35-44
  • 45-54
  • 55-64
  • 65+
  • Prefer not to say
Q12
選択式

What is your gender?

  • Woman
  • Man
  • Non-binary
  • Prefer to self-describe
  • Prefer not to say
Q13
メッセージ

That's everything — thank you! Your reactions will directly shape which ad copy we run and how we sharpen the others before launch.

含まれる機能

  • AIによる深掘り

    自由回答に合わせてAIが追加で質問し、固定のフォームでは拾えない具体的な内容を引き出します。

  • 注意確認設問

    急いだ回答や質の低い回答者を除外する仕組みを標準で備えています。

  • AIが作成する設問文

    文言、設問の順序、条件分岐をAIが調査の目的に合わせて作成します。

  • 自動レポート

    回答が集まると、テーマ、引用、わかりやすい要約が自動で作成されます。

他ツールとの比較

ほかのアンケートツールで最も近いテンプレートを調べました。それぞれの優れている点と、このテンプレートがさらに踏み込んでいる点をまとめています。

このテンプレートを選ぶ理由

  • Tests ad copy variants (A, B, C) side by side using highlight-based reactions plus a ranking and matrix rating across clarity, appeal, believability, and relevance — not just a single opinion score.
  • Includes an AI follow-up interview that specifically asks which word, phrase, or line drove the top-ranked ad's win and what would need to change to make the others land — something static question lists can't do.
  • Combines quantitative signals (ranking, opinion scale, matrix ratings) with qualitative depth (highlight annotations, open-ended trust/confusion check) in one flow.
  • Ends with a clear next-step behavioral question (what they'd do after seeing the winning ad in the wild) plus light demographic context, giving marketers a decision-ready report.

SurveyMonkey

Ad/copy Testing Survey: Questions & Template

A standard fielding-ready template for gathering reactions to ad copy, backed by SurveyMonkey's large-scale survey infrastructure and benchmarking tools. It's built around fixed question sets rather than any adaptive probing into why one variant beat another. Good for quick, broad-reach testing but shallower on the 'why' behind respondent choices.

優れている点

  • Large respondent panel access and established survey distribution tools
  • Simple, quick-to-deploy template format
  • Familiar interface for marketers already using SurveyMonkey

物足りない点

  • No adaptive AI follow-up questioning to dig into specific words/phrases driving preference
  • Static question format can't probe deeper based on individual answers
  • No published methodology or transparent prompt logic behind question generation

SurveySparrow

Ad Copy Testing Survey Template

A conversational-style, fielding-ready template positioned to 'improve campaign results,' fitting SurveySparrow's chat-form UX. It likely offers a more engaging respondent experience than a plain form, but the flow is still pre-scripted rather than dynamically branching based on what a respondent says. Best suited for straightforward reaction capture rather than root-cause analysis of ad performance.

優れている点

  • Conversational, chat-like survey experience that may boost completion rates
  • Purpose-built template for ad copy reactions
  • Marketing-focused template library and branding

物足りない点

  • No adaptive AI interview to follow up on why a specific phrase won
  • Fixed-path questions without dynamic probing based on individual responses
  • No transparent prompt or scoring methodology published for the template

よくあるご質問

「Ad Copy Variant Comparison & Reaction Survey」テンプレートにはどのような設問が含まれていますか？

すぐに使える設問が13問含まれており、最初の設問は次のとおりです：「Thanks for taking a few minutes to react to some ad copy we're testing! Your responses are completely confidential and a…」・「Read Ad Copy A below. Highlight any words or phrases that grab your attention, positively or negatively.」・「Now read Ad Copy B. Highlight any words or phrases that grab your attention, positively or negatively.」。すべての設問は上でプレビューでき、自由に編集できます。

このアンケートの回答にはどのくらい時間がかかりますか？

回答者は通常、13問を約7分で回答し終えます。

テンプレートは編集できますか？

はい。公開前であれば、すべての設問、選択肢、順序を編集できます。設問の追加や削除のほか、調査の目的に合わせた作り直しをAIエディターに依頼することもできます。

このテンプレートは無料で使えますか？

はい。エディターで開けば、すぐに編集を始められます。お試しにアカウントは不要で、無料プランでアンケートを公開できます。

公開の準備はできましたか？

このテンプレートをエディターで開いてみてください。最初の回答者が目にする前に、すべてを自由に変更できます。

このテンプレートを使う無料で始める

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