News Media Accountability and Trust Survey
Assesses how news consumers judge the accountability practices of the outlets they follow — corrections, sourcing, transparency about ownership and conflicts of interest — and prioritizes which practices matter most to trust. An AI follow-up interview reconstructs a specific incident where trust in a news source was gained or lost. Built for newsrooms, media watchdogs, and researchers studying press credibility.
設問の例
テンプレートの内容をプレビューできます。すべての設問は公開前に自由に編集できます。
In the last 30 days, how often have you come across a news story you suspected was inaccurate or misleading?
- Never
- Once or twice
- Several times
- Almost every time I checked the news
- Not sure
Thinking about the mainstream news outlets you follow, how would you rate them on each of the following?
- Issuing prompt, visible corrections when they get something wrong
- Citing original sources clearly
- Disclosing conflicts of interest
- Distinguishing opinion content from straight news reporting
- Disclosing who owns and funds them
How confident are you that major news outlets correct their mistakes when errors are pointed out?
The last time you noticed a factual error in a news story, what did you do?
- Contacted the outlet directly
- Posted about it on social media
- Mentioned it to friends or family
- Looked for confirmation from another source
- Stopped trusting that outlet
- Nothing, I let it go
From the accountability practices below, which matters most to you and which matters least when deciding whether to trust a news outlet?
- Issuing prompt, visible corrections
- Clearly citing original sources
- Disclosing conflicts of interest
- Distinguishing opinion from news reporting
- Disclosing ownership and funding
- Having an accessible corrections or complaints process
- Explaining how a story was reported
- Using independent fact-checking
If you had 100 points to spend on improving how much you trust a news outlet, how would you divide them across these factors?
- Prompt, visible corrections when errors occur
- Clear citation of sources
- Transparent ownership and funding
- Clear labeling of opinion vs. news content
- An accessible way to report errors or complaints
Read the correction notice below. Highlight the parts that make you more confident in the outlet, and the parts that make you less confident.
Correction: An earlier version of this article incorrectly stated that the new policy took effect in March. It took effect in April. This version has been updated, and we regret the error. (Template n…
Reconstruct a specific, recent incident where the respondent's trust in a news outlet was gained or lost over an accountability issue — what happened, whether the outlet acknowledged it, and how the respondent reacted. Anchor on their confidence rating and the action they said they took after noticing an error, and probe what specifically the outlet would have needed to do to restore or strengthen trust. If they say they 'let it go,' probe whether that was resignation or genuine indifference.
That covers the accountability questions — thank you for the thoughtful answers. Just a few optional background questions to help us compare views across groups.
What is your age range?
- Under 18
- 18-24
- 25-34
- 35-44
- 45-54
- 55-64
- 65+
- Prefer not to say
Where do you primarily get your news? (select all that apply)
- Social media
- Television
- Print newspapers or magazines
- Online news sites or apps
- Radio
- Podcasts
- Prefer not to say
Which best describes your political leaning?
- Left
- Center-left
- Center
- Center-right
- Right
- Prefer not to say
All done — thank you! Your responses will be combined with others to build a report on which accountability practices actually move audience trust, shared with newsroom and research partners.
含まれる機能
AIによる深掘り
自由回答に合わせてAIが追加で質問し、固定のフォームでは拾えない具体的な内容を引き出します。
注意確認設問
急いだ回答や質の低い回答者を除外する仕組みを標準で備えています。
AIが作成する設問文
文言、設問の順序、条件分岐をAIが調査の目的に合わせて作成します。
自動レポート
回答が集まると、テーマ、引用、わかりやすい要約が自動で作成されます。
他ツールとの比較
ほかのアンケートツールで最も近いテンプレートを調べました。それぞれの優れている点と、このテンプレートがさらに踏み込んでいる点をまとめています。
このテンプレートを選ぶ理由
- Goes beyond static rating questions with an AI follow-up interview that reconstructs a specific incident where the respondent's trust in a news outlet was gained or lost, surfacing concrete stories rather than just abstract scores.
- Uses a max-diff exercise and a constant-sum allocation to force real trade-offs between accountability practices (corrections, sourcing, ownership transparency) instead of letting everything score 'important.'
- Includes a text-highlight exercise where respondents mark which parts of an actual correction notice build their confidence, giving qualitative, evidence-level detail on what 'good' transparency looks like.
- Combines matrix ratings, an opinion-scale trust-in-corrections item, and behavioral recall questions (what did you do the last time you spotted an error) with an auto-generated report, on a platform with a free tier and transparent prompts.
QuestionPro
Media Accountability Survey Questions + Sample Questionnaire TemplateThis is a sample questionnaire/guide page listing example media accountability questions rather than an interactive, fielding-ready survey experience. It's a reasonable starting point for question wording but reads as static reference content. There's no indication of adaptive follow-up or built-in scoring on the page.
優れている点
- Provides ready-made sample question wording specifically on media accountability topics
- Backed by a large, established survey platform with broad question-type support
- Useful as a quick-start question bank for researchers drafting their own instrument
物足りない点
- Presents fixed sample questions with no adaptive AI follow-up to probe individual incidents or reasoning
- No mention of automated per-response quality scoring or transparent, published prompt methodology
- Appears to be a static questionnaire template/guide rather than a voice- or chat-based interview experience
よくあるご質問
「News Media Accountability and Trust Survey」テンプレートにはどのような設問が含まれていますか?
すぐに使える設問が14問含まれており、最初の設問は次のとおりです:「Thanks for taking a few minutes to share your views on news media accountability — how outlets handle mistakes, sourcing…」・「In the last 30 days, how often have you come across a news story you suspected was inaccurate or misleading?」・「Thinking about the mainstream news outlets you follow, how would you rate them on each of the following?」。すべての設問は上でプレビューでき、自由に編集できます。
このアンケートの回答にはどのくらい時間がかかりますか?
回答者は通常、14問を約7分で回答し終えます。
テンプレートは編集できますか?
はい。公開前であれば、すべての設問、選択肢、順序を編集できます。設問の追加や削除のほか、調査の目的に合わせた作り直しをAIエディターに依頼することもできます。
このテンプレートは無料で使えますか?
はい。エディターで開けば、すぐに編集を始められます。お試しにアカウントは不要で、無料プランでアンケートを公開できます。
公開の準備はできましたか?
このテンプレートをエディターで開いてみてください。最初の回答者が目にする前に、すべてを自由に変更できます。
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