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Personal Style and Fashion Shopping Attitudes Survey

Explores how people relate to clothing, what actually drives a purchase decision, and where sustainability and price trade off in the real world. An AI follow-up interview digs into the story behind a recent purchase to separate stated values from actual behavior — built for fashion brands, retailers, and trend researchers.

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設問の例

テンプレートの内容をプレビューできます。すべての設問は公開前に自由に編集できます。

全15問・約8分
Q01
メッセージ

Hi! We're exploring how people think about clothing, style, and shopping habits. Your responses are completely confidential and anonymized. There are no right answers — just be honest about what's true for you. This will take about 6 minutes.

Q02
選択式必須

In the last 3 months, how often have you bought a new clothing item (including online)?

  • Not at all
  • Once
  • 2-3 times
  • 4-6 times
  • More than 6 times
Q03
マトリクス必須

When deciding whether to buy a clothing item, how important is each of the following?

7行 × 5列
  • Price
  • Quality/durability
  • Fit
  • Brand name
  • Current trends
  • ほか2件
列: Not important · Slightly important · Moderately important · Very important · Essential
Q04
ベスト・ワースト選択（MaxDiff）必須

Thinking about your last few clothing purchases, which of these matter most and least in your final decision to buy?

  • Low price
  • High quality/durability
  • Good fit
  • Trusted brand
  • On-trend style
  • Sustainable or ethical production
  • Comfort
  • Uniqueness/standing out
各セットで最も良いもの・最も悪いものを選択最も良い:Matters most最も悪い:Matters least
Q05
ランク付け必須

Rank these shopping channels from the one you use most to the one you use least for buying clothes.

  1. Brand's own website/app
  2. Online marketplace (e.g., Amazon)
  3. Physical store
  4. Secondhand or resale platform
  5. Social media shop (e.g., Instagram, TikTok)
ドラッグして順位を付ける
Q06
ポイント配分必須

Imagine you have $100 to spend on clothing this month. How would you split it across these categories?

  • Everyday basics
  • Workwear
  • Special occasion wear
  • Athletic/loungewear
  • Accessories/shoes
  • Statement/trend pieces
100ポイントを配分
Q07
評価スケール必須

How satisfied are you with your current wardrobe overall?

範囲: 1 – 5
最小:Very unsatisfied最大:Very satisfied
Q08
選択式

In the last 12 months, which of these have you done? Select all that apply.

  • Bought secondhand or vintage clothing
  • Sold or donated clothes I no longer wear
  • Researched a brand's labor or environmental practices before buying
  • Repaired or altered a garment instead of replacing it
  • Rented an outfit instead of buying
Q09
オピニオンスケール必須

How willing are you to pay more for a clothing item if it's made sustainably or ethically?

スケール: 1 – 5
最小:Not willing at all最大:Very willing
Q10
AIインタビュー

Reconstruct the story of the respondent's most recent clothing purchase: what triggered it, which factor from their top priorities actually tipped the decision, and whether price or sustainability ever came up in the moment. If they rated high willingness to pay more for sustainability but their behaviors suggest otherwise, gently probe that gap and ask what would need to change for them to act on it.

Q11
メッセージ

Just a few quick details about you — all optional.

Q12
プルダウン

What is your age range?

  • Under 18
  • 18-24
  • 25-34
  • 35-44
  • 45-54
  • 55-64
  • 65+
  • Prefer not to say
Q13
選択式

How do you describe your gender?

  • Woman
  • Man
  • Non-binary
  • Prefer not to say
Q14
プルダウン

What is your approximate annual household income?

  • Under $25,000
  • $25,000-$49,999
  • $50,000-$74,999
  • $75,000-$99,999
  • $100,000-$149,999
  • $150,000 or more
  • Prefer not to say
Q15
メッセージ

Thank you for sharing your style and shopping habits! Your answers will help shape more relevant products and messaging for shoppers like you.

含まれる機能

  • AIによる深掘り

    自由回答に合わせてAIが追加で質問し、固定のフォームでは拾えない具体的な内容を引き出します。

  • 注意確認設問

    急いだ回答や質の低い回答者を除外する仕組みを標準で備えています。

  • AIが作成する設問文

    文言、設問の順序、条件分岐をAIが調査の目的に合わせて作成します。

  • 自動レポート

    回答が集まると、テーマ、引用、わかりやすい要約が自動で作成されます。

他ツールとの比較

ほかのアンケートツールで最も近いテンプレートを調べました。それぞれの優れている点と、このテンプレートがさらに踏み込んでいる点をまとめています。

このテンプレートを選ぶ理由

  • Includes an AI follow-up interview that reconstructs the story behind a respondent's most recent clothing purchase, separating stated values from actual behavior rather than relying only on fixed-choice answers
  • Combines a matrix of purchase-decision drivers, a max-diff trade-off exercise, and a constant-sum budget allocation to triangulate what people actually prioritize versus what they claim to prioritize
  • Directly measures the sustainability-price trade-off with a dedicated opinion-scale question on willingness to pay more, paired with follow-up probing rather than a single static rating
  • Automated per-response quality scoring and an auto-generated report mean fashion brands and retailers get analysis-ready output without manually coding open-ended responses

QuestionPro

21+ Fashion Questions to Ask in a Survey + Sample Questionnaire Template

This is primarily an educational guide listing sample fashion survey questions rather than a ready-to-field interactive template. It's useful as a question bank for building a survey manually, but doesn't ship as a deployable respondent experience on its own. Structure and depth depend on how a user assembles the listed questions.

優れている点

  • Offers a broad list of fashion-related sample questions covering multiple attitude and behavior angles
  • Backed by QuestionPro's established survey platform for building and distributing the assembled questionnaire
  • Content framed for general market research use, not tied to one narrow use case

物足りない点

  • Presented as a static question list/guide rather than a pre-built, fielding-ready template with logic already configured
  • No adaptive AI follow-up interview to probe the story behind a specific purchase decision
  • No published methodology or prompt transparency for how questions were selected or scored

SurveyMonkey

Online Shopping Survey: Questions & Template

A ready-to-use template focused on online shopping attitudes broadly, with some overlap in purchase-driver and satisfaction questions relevant to clothing shopping. It's a fielding-ready static questionnaire rather than fashion-specific or interview-based. Good for quick deployment but shallower on category-specific nuance like sustainability-price trade-offs in apparel.

優れている点

  • Fielding-ready template that can be deployed quickly on SurveyMonkey's platform
  • Covers general online shopping attitudes and satisfaction, applicable across product categories
  • Benefits from SurveyMonkey's established distribution and reporting tools

物足りない点

  • Fixed question set with no adaptive AI follow-up to dig into the story behind a specific recent purchase
  • Not fashion-specific, so lacks apparel trade-off tools like max-diff or constant-sum budget allocation for clothing categories
  • No transparent prompt methodology or automated per-response quality scoring

よくあるご質問

「Personal Style and Fashion Shopping Attitudes Survey」テンプレートにはどのような設問が含まれていますか？

すぐに使える設問が15問含まれており、最初の設問は次のとおりです：「Hi! We're exploring how people think about clothing, style, and shopping habits. Your responses are completely confident…」・「In the last 3 months, how often have you bought a new clothing item (including online)?」・「When deciding whether to buy a clothing item, how important is each of the following?」。すべての設問は上でプレビューでき、自由に編集できます。

このアンケートの回答にはどのくらい時間がかかりますか？

回答者は通常、15問を約8分で回答し終えます。

テンプレートは編集できますか？

はい。公開前であれば、すべての設問、選択肢、順序を編集できます。設問の追加や削除のほか、調査の目的に合わせた作り直しをAIエディターに依頼することもできます。

このテンプレートは無料で使えますか？

はい。エディターで開けば、すぐに編集を始められます。お試しにアカウントは不要で、無料プランでアンケートを公開できます。

公開の準備はできましたか？

このテンプレートをエディターで開いてみてください。最初の回答者が目にする前に、すべてを自由に変更できます。

このテンプレートを使う無料で始める

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