Q01
メッセージ
すべてのテンプレートIndustry-Specific
Outdoor Gear Website Shopping Experience Survey
Measures how well an outdoor gear or apparel website helps visitors find, evaluate, and buy products — from product findability to sizing confidence and trust in performance claims. Built for e-commerce, UX, and merchandising teams in the outdoor industry. The AI follow-up interview reconstructs what a specific shopper actually did on the site, going beyond checkboxes to what convinced or stopped them from buying.
設問の例
テンプレートの内容をプレビューできます。すべての設問は公開前に自由に編集できます。
全14問・約7分
Q02
選択式必須
What brought you to (Replace with your brand name)'s website today?
- Researching gear before buying
- Comparing prices or options
- Ready to purchase a specific item
- Checking an order or account
- Just browsing / window shopping
- Other
Q03
選択式必須
Which category best describes what you were shopping for?
- Hiking / backpacking gear
- Camping equipment
- Outdoor apparel or footwear
- Climbing / mountaineering gear
- Water sports gear (kayak, paddleboard, etc.)
- Winter sports gear (ski / snowboard)
- Other
Q04
オピニオンスケール必須
How easy was it to find the specific product you were looking for?
スケール: 1 – 7
最小:Very difficult最大:Very easy
Q05
マトリクス必須
Rate the following parts of the website based on today's visit.
6行 × 5列
- Product descriptions & specs
- Sizing & fit guidance
- Photos/videos of gear in real outdoor use
- Customer reviews from other outdoor enthusiasts
- Shipping & return policy clarity
- ほか1件
列: Poor · Fair · Good · Very good · Excellent
Q06
選択式必須
Which best describes what happened during this visit?
- I completed a purchase
- I added item(s) to my cart but didn't check out
- I'm still researching / comparing options
- I left without adding anything to my cart
Q07
選択式
If you didn't complete your purchase, what was the biggest reason? (Skip if you checked out.)
- Price was higher than expected
- Unsure about sizing or fit
- Not enough info about durability/performance for my activity
- Shipping cost or delivery time
- Wanted to compare with other retailers
- Item was out of stock
- Other
Q08
AIインタビュー
Reconstruct the respondent's actual decision journey for the specific product they had in mind on this visit: what convinced them to buy it, or what almost convinced them and then stopped them. If they mentioned sizing/fit uncertainty or skepticism about performance claims, probe exactly what information or proof would have resolved that doubt, and whether they trusted the reviews or photos shown. If they said they completed a purchase, ask what single piece of content or detail on the page was most decisive.
Q09
ベスト・ワースト選択（MaxDiff）
Which of these website improvements would most improve your shopping experience?
- Faster page load / site speed
- Clearer sizing & fit charts
- More real-use photos and videos
- More detailed technical specs (weight, materials, durability)
- More reviews from people doing similar activities
- Live chat with a gear expert
- Simpler, faster checkout
- Better filtering by activity, weather, or skill level
各セットで最も良いもの・最も悪いものを選択最も良い:Would improve my experience the most最も悪い:Would improve it the least
Q10
評価スケール必須
How likely are you to recommend this website to another outdoor enthusiast?
範囲: 1 – 5
最小:Not at all likely最大:Extremely likely
Q11
選択式
How often do you participate in outdoor activities like hiking, camping, or climbing?
- Several times a week
- Weekly
- A few times a month
- A few times a year
- Rarely / never
- Prefer not to say
Q12
選択式
How would you describe your outdoor experience level?
- Beginner
- Intermediate
- Advanced
- Expert / professional
- Prefer not to say
Q13
選択式
What is your age range?
- Under 18
- 18-24
- 25-34
- 35-44
- 45-54
- 55-64
- 65+
- Prefer not to say
Q14
メッセージ
That's everything — thank you for the feedback! Your answers go directly into a report our team uses to improve product pages, sizing guidance, and checkout for outdoor shoppers like you.
含まれる機能
AIによる深掘り
自由回答に合わせてAIが追加で質問し、固定のフォームでは拾えない具体的な内容を引き出します。
注意確認設問
急いだ回答や質の低い回答者を除外する仕組みを標準で備えています。
AIが作成する設問文
文言、設問の順序、条件分岐をAIが調査の目的に合わせて作成します。
自動レポート
回答が集まると、テーマ、引用、わかりやすい要約が自動で作成されます。
他ツールとの比較
ほかのアンケートツールで最も近いテンプレートを調べました。それぞれの優れている点と、このテンプレートがさらに踏み込んでいる点をまとめています。
このテンプレートを選ぶ理由
- Goes beyond satisfaction ratings with an AI follow-up interview that reconstructs the specific shopper's actual decision journey — what they clicked, compared, and what nearly stopped them from buying.
- Includes a matrix rating of specific website parts (navigation, sizing info, product detail, etc.) alongside a max-diff exercise that ranks which improvements would most move the needle.
- Captures purchase outcome and abandonment reason directly, then lets the AI probe deeper on that specific reason rather than leaving it as a single checkbox.
- Segments by outdoor activity frequency and experience level, so findability and trust issues can be analyzed by shopper sophistication, not just averaged across all visitors.
QuestionPro
Online store survey questions + sample questionnaire templateA genuinely comparable online store/e-commerce survey template with sample questions covering site experience and purchasing. It's a static questionnaire built for broad online store use rather than one tailored specifically to outdoor gear/apparel shopping nuances like sizing confidence or performance-claim trust. Presented more as a sample question bank than a single ready-to-field flow.
優れている点
- Established survey platform with broad template library and questionnaire design experience
- Covers general online store shopping experience topics
- Likely offers standard question-bank flexibility for customization
物足りない点
- No adaptive AI follow-up — respondents answer fixed questions with no probing into what actually happened during their visit
- Not built specifically for outdoor gear/apparel nuances like sizing confidence or trust in performance claims
- No automated per-response quality scoring or auto-generated report tying answers to a coherent shopper journey
Typeform
Ask your website visitors how good their experience wasA general website UX survey template, well-suited to conversational-style form design but not specific to e-commerce or outdoor retail shopping journeys. It measures general website experience rather than product findability, sizing confidence, or purchase completion — the specific concerns of gear/apparel merchandising teams. A solid generic starting point that would need heavy customization for this use case.
優れている点
- Polished, conversational form-filling experience that keeps completion rates high
- Easy to customize branding and question flow within Typeform's builder
- Good general-purpose website feedback template
物足りない点
- Generic website UX focus, not tailored to shopping-specific concerns like sizing, product findability, or purchase abandonment reasons
- No adaptive AI interview to reconstruct what a visitor actually did or why they didn't buy
- No transparent prompt methodology or automated report connecting responses to a shopper decision journey
よくあるご質問
「Outdoor Gear Website Shopping Experience Survey」テンプレートにはどのような設問が含まれていますか？
すぐに使える設問が14問含まれており、最初の設問は次のとおりです：「Thanks for shopping with us! We'd love to hear about your experience on our website today (Template note: replace with y…」・「What brought you to (Replace with your brand name)'s website today?」・「Which category best describes what you were shopping for?」。すべての設問は上でプレビューでき、自由に編集できます。
このアンケートの回答にはどのくらい時間がかかりますか？
回答者は通常、14問を約7分で回答し終えます。
テンプレートは編集できますか？
はい。公開前であれば、すべての設問、選択肢、順序を編集できます。設問の追加や削除のほか、調査の目的に合わせた作り直しをAIエディターに依頼することもできます。
このテンプレートは無料で使えますか？
はい。エディターで開けば、すぐに編集を始められます。お試しにアカウントは不要で、無料プランでアンケートを公開できます。
公開の準備はできましたか？
このテンプレートをエディターで開いてみてください。最初の回答者が目にする前に、すべてを自由に変更できます。
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