Q01
メッセージ
すべてのテンプレートPricing & Packaging
Package Design & Shelf Impact Test
Tests how a product package performs on the shelf — standout appeal, first-noticed elements, message clarity, and purchase intent — with a best-worst trade-off for design priorities and an AI follow-up that reconstructs the split-second decision to buy or pass.
設問の例
テンプレートの内容をプレビューできます。すべての設問は公開前に自由に編集できます。
全14問・約7分
Q02
オピニオンスケール必須
Imagine this package sitting on a shelf next to similar products. How much does it stand out?
スケール: 1 – 7
最小:Blends in completely最大:Impossible to miss
Q03
選択式必須
What was the very first thing you noticed about the package?
- Brand name or logo
- Color
- Image or graphic
- Product name
- Claims or callouts (e.g. 'new', '50% more')
- Shape of the package
Q04
マトリクス必須
How much do you agree with each statement about this package?
5行 × 5列
- It looks premium or high quality
- It clearly communicates what's inside
- It stands out from what I'd expect on this shelf
- It feels trustworthy
- It looks like something I'd pick up to read more
列: Strongly disagree · Disagree · Neutral · Agree · Strongly agree
Q05
テキストハイライト
Below is the back-of-package copy. Please highlight any words or phrases that are confusing, and separately note (in your mind) anything that makes you more interested in buying. (Template note: replace with your own back-of-pack copy before launching.)
Made with 100% real ingredients, this snack is crafted in small batches for maximum flavor. Non-GMO, gluten-free, and packed with 8g of plant-based protein per serving. Certified sustainable packaging…
Q06
ベスト・ワースト選択（MaxDiff）必須
For each set, pick the package element that matters MOST to your decision to buy, and the one that matters LEAST.
- Color palette
- Logo size and placement
- Product photo or illustration
- Claims and callouts
- Sustainability messaging
- Price visibility
- Ingredient or nutrition info
- Overall shape or structure
各セットで最も良いもの・最も悪いものを選択最も良い:Matters most最も悪い:Matters least
Q07
ポイント配分必須
You have 100 points to allocate across what a great package should prioritize. Spend more points on what matters more to you.
- Visual appeal
- Information clarity
- Brand recognition
- Sustainability cues
- Standing out from competitors
100ポイントを配分
Q08
オピニオンスケール必須
Based on the package alone (not the product itself), how likely would you be to buy this?
スケール: 0 – 10
最小:Not at all likely最大:Extremely likely
Q09
選択式
Compared to (Replace with current package or Competitor A's package), which would you be more likely to pick up?
- This new package
- The current/competitor package
- No difference for me
Q10
AIインタビュー
Reconstruct the respondent's split-second decision-making process when looking at this package: what drew their eye first, whether the package told them what the product is and why it's worth buying, and what — if anything — created hesitation or confusion. Anchor on their purchase-likelihood score: if it was low, probe exactly what would need to change on the package to move them; if they highlighted confusing text, ask what specifically threw them off and how they'd reword it.
Q11
選択式
How often do you currently buy products in this category?
- Weekly or more
- A few times a month
- A few times a year
- Rarely or never
- Prefer not to say
Q12
選択式
Which age range best describes you?
- 18-24
- 25-34
- 35-44
- 45-54
- 55-64
- 65+
- Prefer not to say
Q13
選択式
Which gender do you identify with?
- Woman
- Man
- Non-binary
- Prefer to self-describe
- Prefer not to say
Q14
メッセージ
Thank you for your feedback! Your reactions and priorities will directly shape refinements to this package design before it goes to market.
含まれる機能
AIによる深掘り
自由回答に合わせてAIが追加で質問し、固定のフォームでは拾えない具体的な内容を引き出します。
注意確認設問
急いだ回答や質の低い回答者を除外する仕組みを標準で備えています。
AIが作成する設問文
文言、設問の順序、条件分岐をAIが調査の目的に合わせて作成します。
自動レポート
回答が集まると、テーマ、引用、わかりやすい要約が自動で作成されます。
他ツールとの比較
ほかのアンケートツールで最も近いテンプレートを調べました。それぞれの優れている点と、このテンプレートがさらに踏み込んでいる点をまとめています。
このテンプレートを選ぶ理由
- Includes a text-highlight exercise where respondents mark specific words/phrases on back-of-package copy that feel confusing or compelling — most templates only ask general clarity ratings.
- Uses a best-worst (MaxDiff) trade-off to force respondents to reveal which package elements actually matter most to their buy decision, rather than rating everything as important.
- Pairs a constant-sum allocation (100 points across design priorities) with an AI follow-up interview that reconstructs the split-second shelf decision to buy or pass, giving both quantitative priority weights and qualitative reasoning.
- Adds a direct comparison question against the current package or a named competitor's package, plus category purchase-frequency and demographic screens, so shelf standout is measured in context, not isolation.
SurveyMonkey
Package Testing Survey TemplateA ready-to-field template specifically built for package testing, covering the same general territory as ours (shelf reaction, purchase intent). It's a static question set with fixed scales and options rather than an adaptive interview. Good baseline coverage for teams that just need quick quantitative reads.
優れている点
- Purpose-built for package testing, so questions are pre-aligned to shelf/purchase-decision use cases
- Fielding-ready template on an established survey platform with broad respondent panel access
- Simple, familiar question formats that are quick for respondents to complete
物足りない点
- No adaptive AI follow-up to probe why a respondent noticed or ignored a specific design element
- No voice AI interview or guided screen-share task option for richer shelf-decision reconstruction
- No automated per-response quality scoring or transparent prompt methodology published
SurveySparrow
Logo Testing Survey TemplateThis template focuses specifically on logo perception rather than full package/shelf performance, so it's a narrower, adjacent tool rather than a direct substitute. It's a static, conversational-style survey rather than a fielding tool with adaptive interviewing. Useful if the need is isolated logo feedback, not shelf standout or purchase-intent trade-offs.
優れている点
- Conversational, chat-like question flow that SurveySparrow is known for, which can feel friendlier than a standard form
- Focused specifically on logo reactions, useful for narrow brand-mark testing
- Fielding-ready template, no build required
物足りない点
- Scope limited to logo elements, not full package design, shelf context, or purchase-decision trade-offs
- No adaptive AI follow-up or voice interview to explore reasoning behind reactions
- No automated quality scoring or transparent prompt disclosure
よくあるご質問
「Package Design & Shelf Impact Test」テンプレートにはどのような設問が含まれていますか？
すぐに使える設問が14問含まれており、最初の設問は次のとおりです：「Thanks for taking a few minutes to react to a product package! Your responses are completely confidential and anonymized…」・「Imagine this package sitting on a shelf next to similar products. How much does it stand out?」・「What was the very first thing you noticed about the package?」。すべての設問は上でプレビューでき、自由に編集できます。
このアンケートの回答にはどのくらい時間がかかりますか？
回答者は通常、14問を約7分で回答し終えます。
テンプレートは編集できますか？
はい。公開前であれば、すべての設問、選択肢、順序を編集できます。設問の追加や削除のほか、調査の目的に合わせた作り直しをAIエディターに依頼することもできます。
このテンプレートは無料で使えますか？
はい。エディターで開けば、すぐに編集を始められます。お試しにアカウントは不要で、無料プランでアンケートを公開できます。
公開の準備はできましたか？
このテンプレートをエディターで開いてみてください。最初の回答者が目にする前に、すべてを自由に変更できます。
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