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Market Research

Post-Rebrand Brand Health & Perception Tracker

Measures brand awareness, perception shift, and purchase intent following a corporate rebrand. Designed for market researchers benchmarking post-rebrand lift against baseline data and identifying messaging risks across key consumer segments.

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設問の例

テンプレートの内容をプレビューできます。すべての設問は公開前に自由に編集できます。

全27問・約12分
Q01
メッセージ

Thank you for participating in this research study about brand perceptions. This survey will take approximately 12 minutes to complete. Your participation is entirely voluntary, and you may stop at any time. There are no right or wrong answers — we are interested in your honest opinions. All responses are confidential and will be reported only in aggregate. In this survey, "Brand" refers to the company named in your invitation. Please answer based on your experience in the last 3 months.

Q02
自由回答（長文）

Without looking anything up, which brands come to mind that have rebranded in the last 3 months? Please list as many as you can think of.

Q03
選択式

In the last 3 months, have you seen or heard about Brand's recent rebrand (for example, a new name, logo, or visual style)?

  • Yes
  • No
  • Not sure
Q04
メッセージ

We'd like to understand how you see Brand today. The next few questions ask about specific qualities.

Q05
プルダウン

When thinking about purchasing in [category], where does Brand sit in your consideration?

  • First choice
  • Top 2
  • Top 3
  • Lower than top 3
  • Not in my consideration set
Q06
自由回答（長文）

Based on your responses in this survey, is there anything else you would like to share about Brand's rebrand — its new look, messaging, or how it has affected your perception?

Q07
メッセージ

Finally, a few questions about you for classification purposes only.

Q08
メッセージ

Thank you for completing this survey. Your feedback is valuable in helping us understand the impact of Brand's rebrand. Your responses will be kept confidential and reported only in aggregate.

Q09
選択式

Before today, had you heard of Brand?

  • Yes
  • No
  • Not sure
Q10
選択式

Where have you seen or heard about Brand's rebrand? Select all that apply.

  • Social media
  • Website or app
  • In-store or packaging
  • Online ads
  • TV, streaming, or video ads
  • Email or SMS from Brand
  • Word of mouth
  • News or blogs
  • Other (please specify)
Q11
オピニオンスケール

How much do you agree or disagree: Brand is trustworthy.

スケール: 1 – 7
最小:Strongly disagree最大:Strongly agree
Q12
オピニオンスケール

How likely are you to choose Brand for your next purchase in the next 30 days?

スケール: 1 – 7
最小:Not at all likely最大:Extremely likely
Q13
AIインタビュー

You mentioned some thoughts about Brand's rebrand. I'd like to explore your reactions a bit further. What specifically about the rebrand stood out to you — positively or negatively?

Q14
プルダウン

What is your age?

  • 18–24
  • 25–34
  • 35–44
  • 45–54
  • 55–64
  • 65+
  • Prefer not to say
Q15
オピニオンスケール

How familiar are you with Brand today?

スケール: 1 – 5
最小:Not at all familiar最大:Extremely familiar
Q16
選択式

Since the rebrand, how often have you noticed Brand in your day-to-day life?

  • Never
  • Rarely
  • Sometimes
  • Often
  • Very often
Q17
オピニオンスケール

How much do you agree or disagree: Brand is innovative.

スケール: 1 – 7
最小:Strongly disagree最大:Strongly agree
Q18
オピニオンスケール

As a result of the rebrand, how has your likelihood of choosing Brand changed, if at all?

スケール: 1 – 5
最小:Much less likely最大:Much more likely
Q19
選択式

Which best describes your gender?

  • Woman
  • Man
  • Non-binary
  • Prefer to self-describe
  • Prefer not to say
Q20
オピニオンスケール

How much do you agree or disagree: Brand offers good value for the price.

スケール: 1 – 7
最小:Strongly disagree最大:Strongly agree
Q21
ランク付け

If you were to buy in [category] tomorrow, please rank these brands in order of preference (most preferred first).

  1. Brand
  2. Competitor A
  3. Competitor B
  4. Competitor C
  5. Other
ドラッグして順位を付ける
Q22
プルダウン

In which country or region do you currently live?

  • United States
  • United Kingdom
  • Canada
  • Australia
  • Germany
  • France
  • India
  • Brazil
  • Mexico
  • Japan
  • Other (please specify)
  • Prefer not to say
Q23
オピニオンスケール

How much do you agree or disagree: Brand is relevant to people like me.

スケール: 1 – 7
最小:Strongly disagree最大:Strongly agree
Q24
プルダウン

What is the highest level of education you have completed?

  • Some high school or less
  • High school diploma or equivalent
  • Some college / Associate degree
  • Bachelor's degree
  • Postgraduate degree
  • Prefer not to say
Q25
オピニオンスケール

How much do you agree or disagree: Brand stands out from competitors.

スケール: 1 – 7
最小:Strongly disagree最大:Strongly agree
Q26
選択式

What is your current employment status?

  • Employed full-time
  • Employed part-time
  • Self-employed
  • Student
  • Homemaker / caregiver
  • Unemployed
  • Retired
  • Prefer not to say
Q27
オピニオンスケール

Overall, compared with before the rebrand, how does your impression of Brand seem now?

スケール: 1 – 5
最小:Much worse最大:Much better

含まれる機能

  • AIによる深掘り

    自由回答に合わせてAIが追加で質問し、固定のフォームでは拾えない具体的な内容を引き出します。

  • 注意確認設問

    急いだ回答や質の低い回答者を除外する仕組みを標準で備えています。

  • AIが作成する設問文

    文言、設問の順序、条件分岐をAIが調査の目的に合わせて作成します。

  • 自動レポート

    回答が集まると、テーマ、引用、わかりやすい要約が自動で作成されます。

他ツールとの比較

ほかのアンケートツールで最も近いテンプレートを調べました。それぞれの優れている点と、このテンプレートがさらに踏み込んでいる点をまとめています。

このテンプレートを選ぶ理由

  • Includes an unaided brand-recall open-text question before any brand is named, giving a true pre-exposure baseline rather than immediately priming respondents.
  • Tracks rebrand awareness, exposure channels, and day-to-day noticing frequency, then measures shifts across five brand attributes (trust, innovation, value, relevance, differentiation) to isolate what actually moved post-rebrand.
  • Pairs consideration-set ranking and 30-day purchase intent with a direct 'has this changed since the rebrand' question, plus an AI follow-up interview that adaptively probes any negative or ambivalent reactions respondents mention.
  • Closes with structured demographic classification questions, making segment-level messaging-risk analysis straightforward in the auto-generated report.

SurveySparrow

Brand Perception Survey Template

A ready-to-field conversational survey template focused on general brand perception rather than pre/post-rebrand tracking specifically. It uses SurveySparrow's chat-style question flow, which is friendlier than a static grid but still a fixed question set. Researchers would need to manually add rebrand-specific baseline and exposure questions.

優れている点

  • Conversational, chat-like question flow that can feel less clinical than a standard form
  • Fielding-ready template usable out of the box
  • Likely supports mobile-friendly distribution given SurveySparrow's product focus

物足りない点

  • No adaptive AI follow-up interviewing — every respondent sees the same fixed question path
  • No voice AI interview option
  • No published per-response quality scoring or transparent prompt methodology

Jotform

Brand Perception Survey Form Template

A drag-and-drop form template built on Jotform's general form-builder platform, oriented toward quick deployment and customization rather than rebrand-specific tracking or qualitative depth. It's fielding-ready but is a generic brand perception form rather than a benchmarking instrument for pre/post-rebrand lift.

優れている点

  • Easy visual customization via drag-and-drop form builder
  • Broad integration ecosystem typical of Jotform
  • Fielding-ready template requiring no rebuild

物足りない点

  • Static question set with no adaptive AI probing of open-ended answers
  • No voice AI interview or guided screen-share task capability
  • No automated quality scoring of individual responses

SurveyMonkey

Brand Perception Survey Template & Questions

A well-established, fielding-ready template from a major survey research provider, useful for general brand-tracking questions but not built around rebrand baselines or messaging-risk segmentation. It leans on SurveyMonkey's broader panel and analytics ecosystem rather than rebrand-specific design.

優れている点

  • Backed by a large, established survey research platform with broad question-bank experience
  • Fielding-ready template usable immediately
  • Likely benefits from SurveyMonkey's benchmarking and analytics tools

物足りない点

  • No adaptive AI follow-up interview to probe why perceptions shifted
  • No voice AI interview mode
  • No transparent, published prompt-level methodology for any AI-assisted analysis

Typeform

Brand Perception Survey Template

A polished, fielding-ready conversational template known for strong design and one-question-at-a-time UX, but it's a generic brand perception survey rather than one purpose-built for tracking a rebrand's before/after lift or consideration-set shifts. Customization for rebrand-specific benchmarking would be manual.

優れている点

  • Strong conversational UI/UX with high completion-rate design
  • Fielding-ready and easy to visually brand
  • Good logic-branching tools for a static-form platform

物足りない点

  • No adaptive AI interviewing that follows up on individual open-ended answers
  • No voice AI interview capability
  • No automated per-response quality scoring

よくあるご質問

「Post-Rebrand Brand Health & Perception Tracker」テンプレートにはどのような設問が含まれていますか？

すぐに使える設問が27問含まれており、最初の設問は次のとおりです：「Thank you for participating in this research study about brand perceptions. This survey will take approximately 12 minut…」・「Without looking anything up, which brands come to mind that have rebranded in the last 3 months? Please list as many as…」・「In the last 3 months, have you seen or heard about Brand's recent rebrand (for example, a new name, logo, or visual styl…」。すべての設問は上でプレビューでき、自由に編集できます。

このアンケートの回答にはどのくらい時間がかかりますか？

回答者は通常、27問を約12分で回答し終えます。

テンプレートは編集できますか？

はい。公開前であれば、すべての設問、選択肢、順序を編集できます。設問の追加や削除のほか、調査の目的に合わせた作り直しをAIエディターに依頼することもできます。

このテンプレートは無料で使えますか？

はい。エディターで開けば、すぐに編集を始められます。お試しにアカウントは不要で、無料プランでアンケートを公開できます。

公開の準備はできましたか？

このテンプレートをエディターで開いてみてください。最初の回答者が目にする前に、すべてを自由に変更できます。

このテンプレートを使う無料で始める

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