Market Potential Evaluation for a New Product Concept

Thanks for taking part! We're exploring how much demand exists for (Replace with product/service concept name). Your responses are completely confidential and anonymized. This will take about 6-8 minutes and your honest reactions — including skepticism — are exactly what we need.

Before today, had you heard of a product or service like (Replace with concept name)?

• Yes, I already use something similar
• Yes, I've heard of it but don't use it
• No, this is new to me

Based on what you know, how likely are you to purchase or adopt (Replace with concept name) in the next 12 months?

Thinking about (Replace with concept name), please answer four quick pricing questions.

• At what price would you consider (Replace with concept name) so inexpensive that you'd question its quality?
• At what price would you consider it a bargain — a great buy for the money?
• At what price would you consider it starting to get expensive, though you'd still consider it?
• At what price would you consider it so expensive you would not consider buying it?

You have 100 points to allocate. Distribute them across these options based on how you'd currently spend your budget in this category.

• (Replace with your solution)
• (Replace with competitor A)
• (Replace with competitor B)
• In-house / DIY approach
• No solution / do nothing

For each set, pick the benefit that would matter most and the one that would matter least when choosing a solution in this category.

• Lower total cost
• Faster time to results
• Easier to set up and use
• Better customer support
• Stronger integration with existing tools
• More customization options
• Proven track record / reputation
• Better data security or compliance

How important is each factor when deciding whether to adopt a new solution in this category?

Rank these options in the order you'd most likely choose them today.

1. (Replace with your solution)
2. (Replace with competitor A)
3. (Replace with competitor B)
4. Sticking with current approach

Probe the reasoning behind the respondent's stated purchase likelihood: if it was high, uncover the specific trigger or use case that would push them to actually buy and any lingering doubts; if it was low or middling, dig into the real barrier — price, trust, timing, or lack of a compelling reason to switch. Anchor on their own words rather than restating the scale, and if they mentioned a specific competitor or current solution, ask what it would take to switch away from it.

If you decided to buy, where would you most likely go first to purchase or sign up?

• Company website / direct
• A retailer or marketplace
• Through a sales rep or reseller
• Recommendation from a colleague or partner
• Not sure yet

Which best describes the size of your organization?

• Just me / independent
• 2-50 employees
• 51-500 employees
• 501-5,000 employees
• 5,000+ employees
• Prefer not to say

Which industry best describes your organization?

• (Replace with industry A)
• (Replace with industry B)
• (Replace with industry C)
• Other
• Prefer not to say

That's everything — thank you for the candid feedback! Your responses will feed into a market sizing and pricing analysis to help shape whether and how this concept moves forward.