Product ROI Discovery & Value Quantification Survey

Thanks for taking a few minutes to help us understand the real-world value you've gotten from (Replace with product name). Your responses are completely confidential and anonymized. We use this to build honest ROI estimates for other customers — about 6 minutes, and your specific numbers matter more than round ones.

Which best describes how your team primarily uses (Replace with product name)?

• To save staff time on a manual process
• To reduce a direct cost (e.g., vendor spend, tooling)
• To increase revenue or conversion
• To reduce risk or errors
• Other

Roughly how many hours per week does your team now save compared to before (Replace with product name)? Enter 0 if none.

Roughly what is the estimated annual dollar value of costs avoided or reduced because of (Replace with product name)? Enter 0 if none or unsure.

How confident are you in the accuracy of the estimates you just gave?

Thinking about the total value (Replace with product name) delivers, distribute 100 points across these drivers based on how much each contributes.

• Time savings
• Direct cost reduction
• Revenue or conversion growth
• Risk or error reduction
• Other

How much has (Replace with product name) changed each of the following since you started using it?

How long did it take before you first noticed a measurable return on your investment in (Replace with product name)?

• Less than 1 month
• 1-3 months
• 4-6 months
• 7-12 months
• More than 12 months
• Not yet

Based on the return you've seen so far, how likely are you to renew or expand your use of (Replace with product name)?

Reconstruct exactly how the respondent arrived at their biggest reported gain (whether hours saved, dollars avoided, or revenue growth): what specifically changed in their workflow, how they'd defend that number if a finance team questioned it, and what has to stay true for the number to hold up over the next year. If they gave a low-confidence estimate, probe what data source would make them more confident, and if they said 'not yet' on payback, probe what's blocking it.

In one sentence, how would you describe the value of (Replace with product name) to a colleague deciding whether to adopt it?

What is your organization's approximate size?

• 1-10 employees
• 11-50 employees
• 51-200 employees
• 201-1,000 employees
• 1,000+ employees
• Prefer not to say

Which best describes your role in evaluating this investment's return?

• Day-to-day user
• Team lead or manager
• Finance or procurement
• Executive sponsor
• Other
• Prefer not to say

That's everything — thank you! Your numbers help us build ROI estimates that reflect real customer experience rather than marketing math.