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Market Research

Seminar Purchase Motivation & Pricing Survey

Uncovers what actually drives people to buy seminars, workshops, and paid training — skill gaps, career pressure, employer funding, urgency, or discounts — plus pricing perception. Built for seminar and training providers refining offers, messaging, and price points. The AI follow-up interview reconstructs the exact moment a respondent decided to purchase and what nearly stopped them.

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設問の例

テンプレートの内容をプレビューできます。すべての設問は公開前に自由に編集できます。

全13問・約7分
Q01
メッセージ

Thanks for taking a few minutes to share what led you to purchase a seminar with us! Your honest answers help us build better sessions and fairer pricing. Your responses are completely confidential and anonymized. This should take about 5-6 minutes.

Q02
選択式必須

Which seminar or workshop did you most recently purchase from us?

  • (Replace with Seminar/Workshop A)
  • (Replace with Seminar/Workshop B)
  • (Replace with Seminar/Workshop C)
  • Other
Q03
ベスト・ワースト選択（MaxDiff）必須

Which of these mattered most, and least, when you decided to purchase this seminar?

  • Filling a specific skill gap I had identified
  • Advancing my career or qualifying for a promotion
  • My employer required or paid for it
  • Networking opportunities with peers or speakers
  • Reputation or expertise of the speaker/instructor
  • Earning a certification or credential
  • A limited-time discount or promotion
  • Recommendation from a colleague or peer
各セットで最も良いもの・最も悪いものを選択最も良い:Most influential in my decision to purchase最も悪い:Least influential in my decision to purchase
Q04
マトリクス必須

How much do you agree with each statement about your purchase experience?

5行 × 5列
  • The price felt fair for the value promised.
  • The seminar description clearly explained what I would learn.
  • I trusted the reviews or testimonials I saw.
  • I felt urgency to register before seats or pricing ran out.
  • The registration process was quick and easy.
列: Strongly disagree · Disagree · Neutral · Agree · Strongly agree
Q05
オピニオンスケール必須

How likely are you to purchase another seminar from us in the next 12 months?

スケール: 0 – 10
最小:Not at all likely最大:Extremely likely
Q06
価格感度分析（Van Westendorp）必須

Thinking about this seminar's price, answer the following four questions.

  • At what price would this seminar seem so cheap that you'd question its quality?
  • At what price would this seminar seem like a bargain — a great value for the money?
  • At what price would this seminar start to seem expensive, though you'd still consider purchasing it?
  • At what price would this seminar be so expensive that you would not consider purchasing it?
Q07
ランク付け

Rank these sources by how much they influenced your decision to purchase, from most to least influential.

  1. Seminar website or landing page
  2. Email from the seminar provider
  3. Colleague or peer recommendation
  4. Online reviews or testimonials
  5. Social media advertisement
  6. Past experience with this provider
ドラッグして順位を付ける
Q08
AIインタビュー

Reconstruct the specific moment the respondent decided to purchase: what triggered them to start looking, what almost made them not buy, and which single factor tipped the decision. If they ranked 'employer required or paid for it' as a top motivator, probe whether they would have purchased it themselves without employer support. If pricing or value concerns come up, dig into what specific price or added value would have made the decision easier.

Q09
自由回答（短文）

What almost stopped you from completing the purchase, if anything?

Q10
選択式

What is your current role level?

  • Individual contributor
  • Manager
  • Director
  • VP or above
  • Business owner / Self-employed
  • Prefer not to say
Q11
プルダウン

What industry do you work in?

  • Technology
  • Finance & Insurance
  • Healthcare
  • Education
  • Retail & Consumer Goods
  • Manufacturing
  • Professional Services
  • Government / Nonprofit
  • Other
  • Prefer not to say
Q12
選択式

How many employees work at your organization?

  • 1-10 employees
  • 11-50 employees
  • 51-200 employees
  • 201-1,000 employees
  • 1,000+ employees
  • Prefer not to say
Q13
メッセージ

That's everything — thank you! Your responses feed directly into how we price and design future seminars, and someone on our team may reach out about the specific feedback you shared.

含まれる機能

  • AIによる深掘り

    自由回答に合わせてAIが追加で質問し、固定のフォームでは拾えない具体的な内容を引き出します。

  • 注意確認設問

    急いだ回答や質の低い回答者を除外する仕組みを標準で備えています。

  • AIが作成する設問文

    文言、設問の順序、条件分岐をAIが調査の目的に合わせて作成します。

  • 自動レポート

    回答が集まると、テーマ、引用、わかりやすい要約が自動で作成されます。

他ツールとの比較

ほかのアンケートツールで最も近いテンプレートを調べました。それぞれの優れている点と、このテンプレートがさらに踏み込んでいる点をまとめています。

このテンプレートを選ぶ理由

  • Includes an AI follow-up interview that reconstructs the exact moment a respondent decided to purchase and what nearly stopped them, going beyond static rating questions
  • Combines a Van Westendorp pricing exercise with a MaxDiff on purchase drivers and a ranking of influence sources, giving triangulated pricing and motivation data in one instrument
  • Captures firmographic and role context (role level, industry, company size) so providers can segment purchase motivation by buyer profile
  • Closes with a short open-text question on near-purchase hesitation, surfacing objections that fixed-choice questions alone would miss

QuestionPro

Seminar Purchase Motivation Survey Template

This is a direct competitor template covering the same topic — what drives seminar and workshop purchases. It appears to be a fielding-ready survey template rather than a guide, built on QuestionPro's standard survey engine. It likely covers similar ground (motivations, pricing, satisfaction) but through fixed question formats rather than adaptive interviewing.

優れている点

  • Purpose-built specifically for seminar purchase motivation, so questions are pre-tailored to this use case
  • Backed by QuestionPro's established survey platform with broad question-type support and reporting
  • Likely quick to deploy for teams already using QuestionPro

物足りない点

  • No adaptive AI follow-up interview to reconstruct the actual purchase decision moment — respondents pick from preset options with no probing
  • No indication of voice AI interviews or guided screen-share tasks
  • No published methodology on how questions were derived or scored, unlike transparent prompt-based scoring

よくあるご質問

「Seminar Purchase Motivation & Pricing Survey」テンプレートにはどのような設問が含まれていますか？

すぐに使える設問が13問含まれており、最初の設問は次のとおりです：「Thanks for taking a few minutes to share what led you to purchase a seminar with us! Your honest answers help us build b…」・「Which seminar or workshop did you most recently purchase from us?」・「Which of these mattered most, and least, when you decided to purchase this seminar?」。すべての設問は上でプレビューでき、自由に編集できます。

このアンケートの回答にはどのくらい時間がかかりますか？

回答者は通常、13問を約7分で回答し終えます。

テンプレートは編集できますか？

はい。公開前であれば、すべての設問、選択肢、順序を編集できます。設問の追加や削除のほか、調査の目的に合わせた作り直しをAIエディターに依頼することもできます。

このテンプレートは無料で使えますか？

はい。エディターで開けば、すぐに編集を始められます。お試しにアカウントは不要で、無料プランでアンケートを公開できます。

公開の準備はできましたか？

このテンプレートをエディターで開いてみてください。最初の回答者が目にする前に、すべてを自由に変更できます。

このテンプレートを使う無料で始める

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