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Sales & Revenue

Sales Demo Feedback and Buying Intent Survey

Captures how prospects experienced your live product demonstration — clarity, relevance, and perceived value — plus a clear read on purchase intent. An AI follow-up interview digs into the real reasoning behind that intent, surfacing hidden objections and what would move the deal forward that a rating alone won't reveal.

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設問の例

テンプレートの内容をプレビューできます。すべての設問は公開前に自由に編集できます。

全12問・約7分
Q01
メッセージ

Thanks for taking a few minutes right after your demo! Your honest feedback helps us understand what's working and what would make the next step easier for you. Your responses are completely confidential and anonymized. This should take about 5 minutes.

Q02
選択式必須

Which best describes your role in evaluating this product?

  • Final decision maker
  • Key influencer on the decision
  • Evaluator or end user
  • Other stakeholder involved
  • Not really involved in the decision
Q03
オピニオンスケール必須

Based on today's demonstration, how likely are you to recommend this product to a colleague facing a similar need?

スケール: 0 – 10
最小:Not at all likely最大:Extremely likely
Q04
マトリクス必須

How would you rate the demonstration on each of the following?

5行 × 5列
  • Relevance to our actual needs
  • Clarity of the presentation
  • Ease of use of the product shown
  • Value relative to likely price
  • Presenter's product knowledge
列: Poor · Fair · Good · Very good · Excellent
Q05
選択式必須

Based on today's demonstration, how likely are you to move forward with a purchase?

  • Very likely — ready to buy
  • Likely — need internal approval first
  • Undecided — need more information
  • Unlikely — not the right fit
  • Definitely not moving forward
Q06
ベスト・ワースト選択（MaxDiff）

Which of these capabilities from the demo matter most to your decision?

  • Reporting and analytics dashboards
  • Integration with existing tools (Template note: replace with your CRM/tech stack)
  • Ease of onboarding and setup
  • Customer support and training
  • Pricing and packaging flexibility
  • Data security and compliance
  • Customization options
  • Mobile or on-the-go experience
各セットで最も良いもの・最も悪いものを選択最も良い:Matters most最も悪い:Matters least
Q07
AIインタビュー

Probe the reasoning behind the respondent's stated purchase likelihood. If they're likely to buy, find out which specific moment or feature in the demo tipped them, and what could still stall the deal (budget approval, timing, competing priorities). If they're undecided or unlikely, dig into the specific concern or missing information — is it product fit, price, trust, or lack of internal buy-in — and ask what evidence or follow-up would change their mind. Get a concrete next step they'd find useful, not just a general impression.

Q08
選択式

What's the single biggest obstacle between you and a purchase decision right now?

  • Budget or pricing concerns
  • Need to compare alternatives (Replace with competitor A/B if known)
  • A missing feature or integration
  • Need buy-in from other stakeholders
  • No urgency right now
Q09
自由回答（長文）

What, if anything, would need to happen for you to move forward with confidence?

Q10
選択式

What is your organization's approximate employee headcount?

  • Fewer than 50
  • 50–249
  • 250–999
  • 1,000–4,999
  • 5,000 or more
  • Prefer not to say
Q11
選択式

Which industry best describes your organization?

  • Technology / Software
  • Financial Services
  • Healthcare
  • Retail / E-commerce
  • Manufacturing
  • Education
  • Prefer not to say
Q12
メッセージ

That's everything — thank you! Your feedback goes straight to the sales team to sharpen future demos and follow up on anything you flagged as a concern.

含まれる機能

  • AIによる深掘り

    自由回答に合わせてAIが追加で質問し、固定のフォームでは拾えない具体的な内容を引き出します。

  • 注意確認設問

    急いだ回答や質の低い回答者を除外する仕組みを標準で備えています。

  • AIが作成する設問文

    文言、設問の順序、条件分岐をAIが調査の目的に合わせて作成します。

  • 自動レポート

    回答が集まると、テーマ、引用、わかりやすい要約が自動で作成されます。

他ツールとの比較

ほかのアンケートツールで最も近いテンプレートを調べました。それぞれの優れている点と、このテンプレートがさらに踏み込んでいる点をまとめています。

このテンプレートを選ぶ理由

  • Goes beyond a single recommend/purchase-likelihood rating with an AI follow-up interview that probes the actual reasoning behind a prospect's stated purchase intent and surfaces hidden objections
  • Combines a matrix rating of the demo itself (clarity, relevance, value) with a max-diff exercise to isolate which specific capabilities actually matter to the buying decision
  • Directly asks for the single biggest obstacle to purchase and what would need to happen to move forward with confidence, giving sales a concrete next action rather than just a score
  • Segments responses by role, headcount, and industry so the sales team can see how buying intent and objections differ across buyer types

QuestionPro

Demonstration survey questions + sample questionnaire template

A ready-to-use questionnaire focused on general demonstration feedback (clarity, presenter effectiveness, overall impression). It's built as a static, fielding-ready survey rather than a purchase-intent diagnostic tool, and reads as a fairly generic demo-quality checklist rather than something tuned specifically to sales buying decisions.

優れている点

  • Established survey platform with a purpose-built demo feedback template
  • Likely includes standard rating and open-ended question types for quick deployment
  • Backed by a large, mature survey product with broad question-type support

物足りない点

  • No adaptive AI follow-up interview — respondents can't be probed further on why they gave a rating
  • Static, fixed-question format with no automated per-response quality scoring
  • No transparent, inspectable interview methodology or prompt logic published

Typeform

Demo Feedback Form Template

A conversational-style form template for gathering general demo feedback, leaning on Typeform's signature clean UI and one-question-at-a-time flow. It's a static form rather than an interview — there's no mechanism to dig deeper when a respondent's answer is vague or ambiguous, and it doesn't appear tailored specifically to sales buying-intent diagnosis.

優れている点

  • Polished, mobile-friendly conversational form UI Typeform is known for
  • Quick to set up and share right after a demo
  • Familiar branding and design customization options

物足りない点

  • No AI-driven follow-up questioning — every respondent sees the same fixed script regardless of their answers
  • No structured way to surface objections or purchase-blocking obstacles beyond open-text fields
  • No automated response quality scoring or auto-generated analysis report

よくあるご質問

「Sales Demo Feedback and Buying Intent Survey」テンプレートにはどのような設問が含まれていますか？

すぐに使える設問が12問含まれており、最初の設問は次のとおりです：「Thanks for taking a few minutes right after your demo! Your honest feedback helps us understand what's working and what…」・「Which best describes your role in evaluating this product?」・「Based on today's demonstration, how likely are you to recommend this product to a colleague facing a similar need?」。すべての設問は上でプレビューでき、自由に編集できます。

このアンケートの回答にはどのくらい時間がかかりますか？

回答者は通常、12問を約7分で回答し終えます。

テンプレートは編集できますか？

はい。公開前であれば、すべての設問、選択肢、順序を編集できます。設問の追加や削除のほか、調査の目的に合わせた作り直しをAIエディターに依頼することもできます。

このテンプレートは無料で使えますか？

はい。エディターで開けば、すぐに編集を始められます。お試しにアカウントは不要で、無料プランでアンケートを公開できます。

公開の準備はできましたか？

このテンプレートをエディターで開いてみてください。最初の回答者が目にする前に、すべてを自由に変更できます。

このテンプレートを使う無料で始める

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