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Industry-Specific

Social Networking Platform Engagement & Satisfaction Survey

Measures how people actually use a social networking platform — frequency, trust, feature value, time allocation, and loyalty via a recommendation score. Built for product, growth, and trust & safety teams at social platforms and community apps. The AI follow-up interview digs into the specific moment behind each promoter or detractor score instead of generic praise or complaints.

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設問の例

テンプレートの内容をプレビューできます。すべての設問は公開前に自由に編集できます。

全13問・約7分
Q01
メッセージ

Hi! We're trying to understand how people really use social networking platforms day to day — there are no wrong answers here. Your responses are completely confidential and anonymized. This will take about 5 minutes and helps us build features people actually want.

Q02
選択式必須

In the last 30 days, how often have you opened this platform?

  • Daily
  • A few times a week
  • About once a week
  • Less than once a week
  • Not at all in the last 30 days
Q03
オピニオンスケール必須

Overall, how satisfied have you been with your experience on this platform recently?

スケール: 1 – 7
最小:Very dissatisfied最大:Very satisfied
Q04
マトリクス必須

How much do you agree with each statement about this platform?

5行 × 5列
  • I feel a genuine sense of community here
  • The content I see feels relevant to my interests
  • I trust how my data and privacy are handled
  • It's easy to find and connect with people I care about
  • Ads and sponsored content feel intrusive
列: Strongly disagree · Disagree · Neutral · Agree · Strongly agree
Q05
ベスト・ワースト選択（MaxDiff）必須

For each set, which feature is most valuable to you and which matters least?

  • Direct messaging
  • Stories or disappearing posts
  • Groups or communities
  • Short-form video
  • Live streaming
  • Marketplace / buying and selling
  • Personalized feed algorithm
  • Privacy and safety controls
各セットで最も良いもの・最も悪いものを選択最も良い:Most valuable to me最も悪い:Least valuable to me
Q06
ポイント配分必須

Thinking about a typical week on this platform, how do you split your time across these activities? (Should add up to 100)

  • Scrolling through your feed
  • Messaging or chatting with people
  • Posting your own content
  • Watching video content
  • Participating in groups or communities
  • Browsing marketplace or shopping
100ポイントを配分
Q07
オピニオンスケール必須

How likely are you to recommend this platform to a friend or colleague?

スケール: 0 – 10
最小:Not at all likely最大:Extremely likely
Q08
AIインタビュー

Probe the reasoning behind the respondent's recommendation score, anchoring on one specific recent moment on the platform rather than general opinions. If the score is low (0-6), find out what happened, what would need to change for them to raise it, and whether it's a one-off or a pattern. If the score is high (9-10), find out what specific feature or interaction drives that loyalty. If they flagged intrusive ads or a negative experience earlier, connect that to whether it affected this score.

Q09
選択式

In the last 30 days, have you experienced any of the following on this platform?

  • Spam or fake accounts
  • Harassment or bullying
  • Misinformation or misleading content
  • Content that made me uncomfortable
Q10
選択式

What's the main reason you keep using this platform?

  • Staying in touch with friends and family
  • Discovering new content or interests
  • Professional networking
  • Entertainment or passing time
  • Building or promoting a business or brand
Q11
プルダウン

What's your age range?

  • Under 18
  • 18-24
  • 25-34
  • 35-44
  • 45-54
  • 55-64
  • 65+
  • Prefer not to say
Q12
選択式

How do you describe your gender?

  • Woman
  • Man
  • Non-binary
  • Prefer to self-describe
  • Prefer not to say
Q13
メッセージ

Thanks so much for sharing your experience! Your answers feed directly into product and trust & safety decisions, and no individual response is ever shared publicly.

含まれる機能

  • AIによる深掘り

    自由回答に合わせてAIが追加で質問し、固定のフォームでは拾えない具体的な内容を引き出します。

  • 注意確認設問

    急いだ回答や質の低い回答者を除外する仕組みを標準で備えています。

  • AIが作成する設問文

    文言、設問の順序、条件分岐をAIが調査の目的に合わせて作成します。

  • 自動レポート

    回答が集まると、テーマ、引用、わかりやすい要約が自動で作成されます。

他ツールとの比較

ほかのアンケートツールで最も近いテンプレートを調べました。それぞれの優れている点と、このテンプレートがさらに踏み込んでいる点をまとめています。

このテンプレートを選ぶ理由

  • Goes beyond a satisfaction score by pairing an opinion-scale recommendation question with an AI follow-up interview that probes the specific moment behind each promoter or detractor rating, instead of stopping at the number
  • Uses a max-diff exercise and a constant-sum time allocation question to force real trade-offs between features and time, giving product and growth teams prioritization data static rating grids can't produce
  • Includes a dedicated incidents question (things experienced in the last 30 days) alongside a matrix of agreement statements, useful for trust & safety teams tracking harm alongside satisfaction
  • Every response is scored for quality automatically and prompts used in the AI interview are transparent, so researchers can audit exactly what was asked and why before trusting the auto-generated report

QuestionPro

Social Networking Survey Questions + Sample Questionnaire Template

A genuinely comparable template covering social networking usage and satisfaction topics, presented as a sample questionnaire with pre-written questions researchers can adapt. It reads as a static question bank/reference rather than an interactive fielding tool with built-in analysis. Good starting point for question wording, but leaves scoring and follow-up analysis to the researcher.

優れている点

  • Purpose-built around social networking usage/satisfaction topics, matching the survey's subject matter
  • Provided as a ready reference questionnaire, useful for benchmarking standard question phrasing
  • Backed by an established survey platform with broad question-type support

物足りない点

  • No adaptive follow-up questioning — every respondent sees the same fixed question list regardless of their answer
  • No mechanism to probe the specific reasoning behind a recommendation score; likely relies on the number alone
  • No published methodology or prompt transparency since there's no AI-driven questioning layer

SurveyMonkey

Social Media Survey Template

A directly relevant, ready-to-field template for measuring social media usage and satisfaction, built on a mainstream survey platform with solid distribution and reporting tools. It's a fixed-question template, so it doesn't adapt based on how a respondent answers. Reporting is standard aggregate dashboards rather than per-response qualitative follow-up.

優れている点

  • Ready-to-deploy template on a widely used, established survey platform
  • Likely includes standard analytics dashboards and benchmarking against other SurveyMonkey users
  • Simple to launch quickly for teams already using SurveyMonkey

物足りない点

  • Static question set with no adaptive AI interview to dig into the reasoning behind a rating
  • No per-response automated quality scoring to flag low-effort or inconsistent answers
  • No option for voice-based interviews or guided screen-share tasks to observe actual feature use

よくあるご質問

「Social Networking Platform Engagement & Satisfaction Survey」テンプレートにはどのような設問が含まれていますか？

すぐに使える設問が13問含まれており、最初の設問は次のとおりです：「Hi! We're trying to understand how people really use social networking platforms day to day — there are no wrong answers…」・「In the last 30 days, how often have you opened this platform?」・「Overall, how satisfied have you been with your experience on this platform recently?」。すべての設問は上でプレビューでき、自由に編集できます。

このアンケートの回答にはどのくらい時間がかかりますか？

回答者は通常、13問を約7分で回答し終えます。

テンプレートは編集できますか？

はい。公開前であれば、すべての設問、選択肢、順序を編集できます。設問の追加や削除のほか、調査の目的に合わせた作り直しをAIエディターに依頼することもできます。

このテンプレートは無料で使えますか？

はい。エディターで開けば、すぐに編集を始められます。お試しにアカウントは不要で、無料プランでアンケートを公開できます。

公開の準備はできましたか？

このテンプレートをエディターで開いてみてください。最初の回答者が目にする前に、すべてを自由に変更できます。

このテンプレートを使う無料で始める

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