Stimulus Comprehension & Manipulation Check Assessment

Welcome, and thank you for participating in this study. You will answer a short set of questions about a stimulus you just viewed. Your participation is entirely voluntary and you may stop at any time without penalty. There are no right or wrong answers — we are simply interested in your honest impressions. All responses are confidential and will be reported only in aggregate for research purposes. This survey takes approximately 10 minutes to complete. By continuing, you indicate that you have read the above and agree to participate.

Did the stimulus (image, text, or video) display correctly on your device?

• Yes
• No

Which of the following topics best describes the stimulus you viewed?

• Environmental impact
• Personal finance
• Health behavior change
• Product or service promotion
• Public policy or government
• Not sure / Don't remember

Which of the following best describes how the information in the stimulus was presented?

• Focused on data or statistics
• Focused on a personal story
• A mix of data and personal story
• Neutral or purely informational
• Not sure

Overall, how clear was the stimulus?

Based on your responses in this survey, is there anything else about your experience with the stimulus or this study that you would like to share?

What is your age?

• 18–24
• 25–34
• 35–44
• 45–54
• 55–64
• 65 or older
• Prefer not to say

Thank you for participating! Your responses have been recorded and will be used for research purposes only. You may now close this window.

Please describe what went wrong with the display (e.g., blank screen, audio not playing, image not loading).

In your own words, what was the main message of the stimulus you viewed?

What position or stance did the stimulus communicate?

• Promoted a behavior or idea
• Discouraged a behavior or idea
• Neutral / No clear stance
• Not sure

How persuasive did you find the stimulus?

We'd like to explore your thoughts about the stimulus a bit further. An AI moderator will ask you a couple of brief follow-up questions about your understanding and reactions.

What is your gender?

• Woman
• Man
• Non-binary
• Another gender identity
• Prefer not to say

What action, if any, did the stimulus suggest you take?

• Sign a petition
• Share with others
• Donate money
• Make a personal change
• No specific action
• Not sure

How personally relevant was the stimulus to you?

What is the highest level of education you have completed?

• Less than high school
• High school diploma or equivalent
• Some college
• Associate degree
• Bachelor's degree
• Graduate or professional degree
• Prefer not to say

If the stimulus included visuals, how helpful were they for understanding the message?

Which region do you primarily live in?

• Africa
• Asia
• Europe
• Latin America / Caribbean
• Middle East / North Africa
• North America
• Oceania
• Prefer not to say

Please rank the following elements by how much each influenced your understanding of the stimulus (drag the most influential to the top).

1. Headline or text
2. Statistics or figures
3. Imagery or visuals
4. Source or brand
5. Tone or word choice