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Product & UX

Monadic Concept Test: Appeal, Clarity & Purchase Intent

A research-grade monadic concept testing instrument measuring overall appeal, message clarity, uniqueness, relevance, credibility, purchase intent, and comparative advantage. Suitable for early-stage concept screening with consumer or B2B audiences.

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設問の例

テンプレートの内容をプレビューできます。すべての設問は公開前に自由に編集できます。

全19問・約9分
Q01
メッセージ

Welcome, and thank you for participating in this study. You will review one product concept and share your honest reactions. There are no right or wrong answers — we are simply interested in your personal opinions. This survey takes approximately 9 minutes. Your participation is voluntary, and you may stop at any time. All responses are confidential and will be reported only in aggregate. Please click 'Next' to begin.

Q02
メッセージ

Please take a moment to carefully review the following concept. Read through it fully before proceeding. [Insert concept description, image, or video here.]

Q03
オピニオンスケール

Overall, how appealing is this concept to you?

スケール: 1 – 7
最小:Not at all appealing最大:Extremely appealing
Q04
オピニオンスケール

This concept is easy to understand.

スケール: 1 – 7
最小:Strongly disagree最大:Strongly agree
Q05
オピニオンスケール

If this concept were available, how likely would you be to try it?

スケール: 1 – 5
最小:Definitely would not try最大:Definitely would try
Q06
自由回答（長文）

What, if anything, would you change about this concept to make it better?

Q07
プルダウン

What is your age?

  • 18–24
  • 25–34
  • 35–44
  • 45–54
  • 55–64
  • 65+
  • Prefer not to say
Q08
メッセージ

Thank you for your time — your feedback is very valuable and will help shape future development.

Q09
自由回答（長文）

In your own words, what is the main idea of this concept?

Q10
オピニオンスケール

This concept is different from anything else available today.

スケール: 1 – 7
最小:Strongly disagree最大:Strongly agree
Q11
選択式

Compared with options you are aware of today, how would you describe this concept?

  • Much worse
  • Slightly worse
  • About the same
  • Slightly better
  • Much better
Q12
AIインタビュー

We'd like to understand your reactions to this concept in a bit more detail. An AI moderator will ask you a couple of brief follow-up questions based on your feedback.

Q13
選択式

Which gender do you identify with?

  • Woman
  • Man
  • Non-binary / gender diverse
  • Prefer not to say
Q14
オピニオンスケール

This concept is relevant to my needs.

スケール: 1 – 7
最小:Strongly disagree最大:Strongly agree
Q15
自由回答（長文）

Based on your responses in this survey, is there anything else you would like to share about the concept you reviewed?

Q16
プルダウン

Which country or region do you currently live in?

  • United States
  • United Kingdom
  • Canada
  • Australia
  • Germany
  • France
  • Other (please specify)
  • Prefer not to say
Q17
オピニオンスケール

This concept is believable.

スケール: 1 – 7
最小:Strongly disagree最大:Strongly agree
Q18
プルダウン

What is the highest level of education you have completed?

  • Less than high school
  • High school or equivalent
  • Some college or associate degree
  • Bachelor's degree
  • Graduate or professional degree
  • Prefer not to say
Q19
プルダウン

What is your current employment status?

  • Employed full-time
  • Employed part-time
  • Self-employed
  • Unemployed and looking
  • Not working and not looking
  • Student
  • Retired
  • Homemaker
  • Prefer not to say

含まれる機能

  • AIによる深掘り

    自由回答に合わせてAIが追加で質問し、固定のフォームでは拾えない具体的な内容を引き出します。

  • 注意確認設問

    急いだ回答や質の低い回答者を除外する仕組みを標準で備えています。

  • AIが作成する設問文

    文言、設問の順序、条件分岐をAIが調査の目的に合わせて作成します。

  • 自動レポート

    回答が集まると、テーマ、引用、わかりやすい要約が自動で作成されます。

他ツールとの比較

ほかのアンケートツールで最も近いテンプレートを調べました。それぞれの優れている点と、このテンプレートがさらに踏み込んでいる点をまとめています。

このテンプレートを選ぶ理由

  • Full monadic concept-test battery in one flow: overall appeal, clarity, uniqueness, relevance, credibility, and purchase intent, each on its own opinion scale, plus a comparative multiple-choice question against alternatives.
  • Open-text questions capture respondents' own words on the concept's main idea and what they'd change, giving qualitative depth alongside the quantitative scales.
  • An AI follow-up interview digs deeper into reactions after the core questions, asking adaptive probing questions rather than relying on a fixed script.
  • Standard demographic screening (age, gender, country/region, education, employment) is built in, plus chat-style intro and closing messages that frame the concept review for respondents.

Jotform

Concept Testing Survey Form Template

A drag-and-drop form template for gathering concept feedback, built on Jotform's general form builder rather than a dedicated research platform. Good for quick customization and basic data collection, but the underlying instrument design (question set, scoring) is left to the user to construct. No mention of adaptive interviewing or automated analysis.

優れている点

  • Easy drag-and-drop customization within Jotform's form builder
  • Wide integration options typical of Jotform's ecosystem (payments, notifications, storage)
  • Low barrier to quickly stand up a basic concept feedback form

物足りない点

  • Static form fields only — no adaptive AI follow-up probing based on individual answers
  • No voice AI interview option
  • No published methodology or automated per-response quality scoring

SurveySparrow

Sample Concept Testing Survey Template

A conversational survey template from SurveySparrow's marketing template library, styled as a chat-like flow rather than a traditional grid form. It provides a ready sample question set for concept testing, but appears to be a fixed, non-adaptive questionnaire rather than a monadic instrument with follow-up interviewing.

優れている点

  • Conversational, chat-style survey format that can feel more engaging than static forms
  • Template positioned specifically for marketing/concept-testing use cases
  • Part of a broader survey platform with reporting and distribution tools

物足りない点

  • No adaptive AI-driven follow-up questioning — the flow is a fixed template
  • No voice AI interview or guided screen-share task capability
  • No indication of automated quality scoring per response or transparent prompt documentation

Typeform

Product Concept Testing Survey Template

Typeform's one-question-at-a-time conversational format template for concept testing, aimed at general product feedback collection. It's a fixed, ready-to-field template with Typeform's known design polish, but not built around monadic scale batteries or deeper follow-up interviewing.

優れている点

  • Polished, one-question-at-a-time conversational UX known for high completion rates
  • Simple template customization within Typeform's builder
  • Broad integration ecosystem (Sheets, Zapier, etc.)

物足りない点

  • No adaptive AI follow-up interview — questions are static and pre-set
  • No voice AI interviewing or screen-share guided tasks
  • No automated per-response quality scoring or published prompt methodology

QuestionPro

New Services Concept Test Survey Template

A research-oriented template from QuestionPro's enterprise survey platform, focused specifically on new-service concept testing rather than general concepts. It offers a structured, ready-to-field question set with QuestionPro's standard analytics, but is a static questionnaire without adaptive interviewing features.

優れている点

  • Built on an established enterprise research platform with robust analytics and panel options
  • Template tailored to services (vs. generic products), useful for that specific use case
  • Likely includes standard statistical reporting tools typical of QuestionPro

物足りない点

  • No adaptive AI follow-up interviewing — respondents answer a fixed question set
  • No voice AI interview or guided screen-share task option
  • No transparent prompt-level methodology or automated qualitative response scoring mentioned

よくあるご質問

「Monadic Concept Test: Appeal, Clarity & Purchase Intent」テンプレートにはどのような設問が含まれていますか？

すぐに使える設問が19問含まれており、最初の設問は次のとおりです：「Welcome, and thank you for participating in this study. You will review one product concept and share your honest reacti…」・「Please take a moment to carefully review the following concept. Read through it fully before proceeding. [Insert concep…」・「Overall, how appealing is this concept to you?」。すべての設問は上でプレビューでき、自由に編集できます。

このアンケートの回答にはどのくらい時間がかかりますか？

回答者は通常、19問を約9分で回答し終えます。

テンプレートは編集できますか？

はい。公開前であれば、すべての設問、選択肢、順序を編集できます。設問の追加や削除のほか、調査の目的に合わせた作り直しをAIエディターに依頼することもできます。

このテンプレートは無料で使えますか？

はい。エディターで開けば、すぐに編集を始められます。お試しにアカウントは不要で、無料プランでアンケートを公開できます。

公開の準備はできましたか？

このテンプレートをエディターで開いてみてください。最初の回答者が目にする前に、すべてを自由に変更できます。

このテンプレートを使う無料で始める

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