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Vignette Experiment: Scenario & Framing Test

A true factorial vignette experiment: respondents judge realistic scenarios whose key details (price framing, messenger, wording) rotate systematically, so you can measure how each factor shifts judgment. The built-in vignette question type generates the scenario combinations for you.

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Vignette Experiment: Scenario & Framing Test

You'll read a short, realistic scenario and give your honest reaction. Your responses are completely confidential and anonymized. Read it carefully — small details matter. There are no right answers; we're studying how people judge situations, not testing you.

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デフォルト テーマ。色とフォントは自由に変更できます。

設問の例

テンプレートの内容をプレビューできます。すべての設問は公開前に自由に編集できます。

全4問・約5分
メッセージ

You'll read a short, realistic scenario and give your honest reaction. Your responses are completely confidential and anonymized. Read it carefully — small details matter. There are no right answers; we're studying how people judge situations, not testing you.

Q01
設問必須

Please read the scenario and rate your agreement with the statement below it.

Q02
オピニオンスケール必須

If this happened to a service you pay for, how likely would you be to look for an alternative?

スケール: 1 – 7
最小:Wouldn't consider switching最大:Would start looking immediately
Q03
自由回答（短文）必須

Which detail of the scenario most influenced your rating?

Q04
AIインタビュー

Debrief the vignette judgment: which detail they weighed most and whether that surprised them, what would have made the scenario feel fair (or unfair), and how a similar real experience of theirs shaped the reaction. Do not reveal that other participants saw different versions until the end; then ask whether knowing that changes their view.

メッセージ

Thank you! Because different people saw systematically different versions, we can measure exactly how much each detail — the framing, the messenger, the reason — moved judgments.

含まれる機能

  • AIによる深掘り

    自由回答に合わせてAIが追加で質問し、固定のフォームでは拾えない具体的な内容を引き出します。

  • 注意確認設問

    急いだ回答や質の低い回答者を除外する仕組みを標準で備えています。

  • AIが作成する設問文

    文言、設問の順序、条件分岐をAIが調査の目的に合わせて作成します。

  • 自動レポート

    回答が集まると、テーマ、引用、わかりやすい要約が自動で作成されます。

他ツールとの比較

ほかのアンケートツールで最も近いテンプレートを調べました。それぞれの優れている点と、このテンプレートがさらに踏み込んでいる点をまとめています。

このテンプレートを選ぶ理由

  • A native vignette-experiment question type generates the factorial scenario combinations and randomization for you — no manual branching gymnastics
  • Behavioral follow-ups (switching likelihood) and a which-detail-mattered check accompany the core judgment scale
  • The AI debrief explores the reaction before revealing the manipulation, then tests whether knowing changes the judgment
  • Regression-ready structure: every respondent's scenario composition is recorded with their response

tickStat

Factorial vignette experiments - tickStat Documentation

Rare example of a survey platform with a genuinely native factorial-vignette feature: users define attributes and levels, the tool builds full or fractional factorial designs and assigns balanced randomized scenarios, respondents rate on a 0-100 slider or Likert scale, and it exports analysis-ready coded data for regression. Strong methodological tooling, but it's a rating/estimation instrument with no adaptive qualitative follow-up on why a respondent judged a scenario as they did.

優れている点

  • Genuinely native factorial-vignette engine (define attributes/levels; auto-generate full or fractional designs)
  • Balanced randomization so every level appears at the right frequency, across within- and between-subject designs
  • Choice of continuous 0-100 slider or Likert-style discrete response formats
  • Analysis-ready export with attribute levels pre-coded for regression

物足りない点

  • Collects only structured ratings; no adaptive AI follow-up asking why a scenario was judged that way
  • No auto-generated narrative report interpreting which attributes drove judgments
  • Design/methodology assumes a statistically literate user; little hand-holding for non-researchers
  • No pairing with a qualitative interview layer to explain surprising level effects

よくあるご質問

「Vignette Experiment: Scenario & Framing Test」テンプレートにはどのような設問が含まれていますか？

すぐに使える設問が4問含まれており、最初の設問は次のとおりです：「Please read the scenario and rate your agreement with the statement below it.」・「If this happened to a service you pay for, how likely would you be to look for an alternative?」・「Which detail of the scenario most influenced your rating?」。すべての設問は上でプレビューでき、自由に編集できます。

このアンケートの回答にはどのくらい時間がかかりますか？

回答者は通常、4問を約5分で回答し終えます。

テンプレートは編集できますか？

はい。公開前であれば、すべての設問、選択肢、順序を編集できます。設問の追加や削除のほか、調査の目的に合わせた作り直しをAIエディターに依頼することもできます。

このテンプレートは無料で使えますか？

はい。エディターで開けば、すぐに編集を始められます。お試しにアカウントは不要で、無料プランでアンケートを公開できます。

公開の準備はできましたか？

このテンプレートをエディターで開いてみてください。最初の回答者が目にする前に、すべてを自由に変更できます。

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