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Marketing & Growth

Marketing Claims and Messaging Testing Survey

Tests how believable, relevant, and differentiating your candidate marketing claims are, using a best-worst trade-off to force priority among competing lines and an AI follow-up that digs into why the top claim landed or fell flat. Built for brand, product marketing, and comms teams validating messaging before a campaign launch.

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設問の例

テンプレートの内容をプレビューできます。すべての設問は公開前に自由に編集できます。

全15問・約8分
Q01
メッセージ

Thanks for joining! We're testing a few different ways of describing our product and want your honest reactions — there are no right answers. Your responses are completely confidential and anonymized. This will take about 6-8 minutes.

Q02
テキストハイライト

Read the claim below and highlight any words or phrases that stand out to you, whether positive or negative.

(Replace with candidate claim 1, e.g. 'The only planner that adapts to your day in real time.') (Template note: replace with your own claim text before launching.)

Q03
オピニオンスケール必須

How believable is this claim?

スケール: 1 – 7
最小:Not at all believable最大:Extremely believable
Q04
オピニオンスケール必須

How relevant is this claim to your own needs?

スケール: 1 – 7
最小:Not at all relevant最大:Extremely relevant
Q05
メッセージ

Now here's a second version of the claim, describing the same product a different way.

Q06
テキストハイライト

Again, highlight any words or phrases that stand out to you.

(Replace with candidate claim 2, e.g. 'Finally, a planner smart enough to keep up with you.') (Template note: replace with your own claim text before launching.)

Q07
オピニオンスケール必須

How believable is this second claim?

スケール: 1 – 7
最小:Not at all believable最大:Extremely believable
Q08
オピニオンスケール必須

How relevant is this second claim to your own needs?

スケール: 1 – 7
最小:Not at all relevant最大:Extremely relevant
Q09
ベスト・ワースト選択（MaxDiff）

Across all the claims you've seen (plus a few more), which best describe what makes this product worth choosing, and which fall flattest?

  • (Replace with claim A)
  • (Replace with claim B)
  • (Replace with claim C)
  • (Replace with claim D)
  • (Replace with claim E)
  • (Replace with claim F)
各セットで最も良いもの・最も悪いものを選択最も良い:Most convincing最も悪い:Least convincing
Q10
選択式必須

Which single claim would most make you want to learn more about this product?

  • (Replace with claim A)
  • (Replace with claim B)
  • (Replace with claim C)
  • (Replace with claim D)
Q11
選択式

Does any claim you saw feel exaggerated, confusing, or hard to trust?

  • (Replace with claim A)
  • (Replace with claim B)
  • (Replace with claim C)
  • (Replace with claim D)
Q12
AIインタビュー

Focus on the claim the respondent picked as most convincing (or flagged as confusing/exaggerated). Ask them to put in their own words what they think the claim is actually promising, whether they'd expect the product to deliver on it, and what proof or detail would make them trust it more. If they flagged a claim as exaggerated, probe exactly which word or phrase triggered that reaction and whether a softer version would still be compelling.

Q13
オピニオンスケール必須

Based on everything you read, how likely would you be to consider this product?

スケール: 0 – 10
最小:Not at all likely最大:Extremely likely
Q14
選択式

Which age range are you in?

  • Under 25
  • 25-34
  • 35-44
  • 45-54
  • 55-64
  • 65 or older
  • Prefer not to say
Q15
メッセージ

That's everything — thank you! Your reactions will directly shape which claims we keep, revise, or drop before launch.

含まれる機能

  • AIによる深掘り

    自由回答に合わせてAIが追加で質問し、固定のフォームでは拾えない具体的な内容を引き出します。

  • 注意確認設問

    急いだ回答や質の低い回答者を除外する仕組みを標準で備えています。

  • AIが作成する設問文

    文言、設問の順序、条件分岐をAIが調査の目的に合わせて作成します。

  • 自動レポート

    回答が集まると、テーマ、引用、わかりやすい要約が自動で作成されます。

他ツールとの比較

ほかのアンケートツールで最も近いテンプレートを調べました。それぞれの優れている点と、このテンプレートがさらに踏み込んでいる点をまとめています。

このテンプレートを選ぶ理由

  • Includes a best-worst max-diff exercise that forces respondents to prioritize among multiple competing claims rather than rating each in isolation
  • Pairs believability and relevance opinion-scale ratings for each claim with a highlight task to see exactly which words or phrases land
  • Uses an AI follow-up interview that automatically probes why the respondent's top-picked (or most confusing) claim worked or didn't, going beyond static rating data
  • Ends with an automated report and transparent prompts, so marketing and comms teams can see both the scores and the reasoning behind them before a campaign launch

SurveyMonkey

Messaging/claims Testing Survey Template

This is a direct, fielding-ready template for testing marketing claims and messaging, matching QuestionPunk's use case closely. It's a static questionnaire built around rating scales and closed-ended items rather than adaptive dialogue. SurveyMonkey's broad panel and analytics ecosystem make it a natural point of comparison.

優れている点

  • Purpose-built specifically for claims/messaging testing, not a generic survey
  • Backed by SurveyMonkey's established survey distribution and analytics tools
  • Likely includes standard rating and ranking question types suited to messaging comparisons

物足りない点

  • No adaptive AI follow-up to ask respondents why a claim landed or fell flat
  • No voice AI interview option or guided screen-share tasks
  • No published per-response quality scoring or transparent prompt methodology

Typeform

Product Concept Testing Survey Template

This template targets concept testing broadly rather than claims/messaging trade-off testing specifically, so it's adjacent rather than a like-for-like match. It's a static, conversational-style form rather than a true adaptive interview. Useful for teams validating a product concept, but not built around forced-choice claim prioritization.

優れている点

  • Typeform's conversational UI format tends to feel more engaging than plain grid surveys
  • Good for early-stage concept reactions rather than fine-grained claim comparison
  • Easy to customize visually for brand-consistent fielding

物足りない点

  • No best-worst/max-diff mechanism to force priority among competing claims
  • No adaptive AI follow-up interview or voice AI option to dig into open-ended reactions
  • No automated quality scoring or auto-generated analysis report

よくあるご質問

「Marketing Claims and Messaging Testing Survey」テンプレートにはどのような設問が含まれていますか？

すぐに使える設問が15問含まれており、最初の設問は次のとおりです：「Thanks for joining! We're testing a few different ways of describing our product and want your honest reactions — there…」・「Read the claim below and highlight any words or phrases that stand out to you, whether positive or negative.」・「How believable is this claim?」。すべての設問は上でプレビューでき、自由に編集できます。

このアンケートの回答にはどのくらい時間がかかりますか？

回答者は通常、15問を約8分で回答し終えます。

テンプレートは編集できますか？

はい。公開前であれば、すべての設問、選択肢、順序を編集できます。設問の追加や削除のほか、調査の目的に合わせた作り直しをAIエディターに依頼することもできます。

このテンプレートは無料で使えますか？

はい。エディターで開けば、すぐに編集を始められます。お試しにアカウントは不要で、無料プランでアンケートを公開できます。

公開の準備はできましたか？

このテンプレートをエディターで開いてみてください。最初の回答者が目にする前に、すべてを自由に変更できます。

このテンプレートを使う無料で始める

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