Market research survey templates

카테고리 사용 패턴, 사용 계기, 미충족 니즈, 브랜드 인식을 측정하여 경쟁적 포지셔닝을 벤치마킹합니다. 브랜드 건전성 또는 카테고리 환경 연구를 수행하는 시장 조사자에게 적합합니다.

Measures what motivates leisure travelers' destination choices, what constrains them, and how they allocate time and budget—designed for DMOs, tourism boards, and travel brands conducting market segmentation research.

소상공인 및 프리랜서를 대상으로 현금 흐름, 마케팅, 채용, 소프트웨어 도구 전반의 운영상 어려움을 파악하여 핀테크 제품 전략과 기능 우선순위 설정에 반영합니다.

Measures brand awareness, perception shift, and purchase intent following a corporate rebrand. Designed for market researchers benchmarking post-rebrand lift against baseline data and identifying messaging risks across key consumer segments.

패스트푸드 드라이브스루 이용 시의 속도, 정확성, 직원 친절도, 전반적인 만족도를 측정하여 핵심 경험 요인과 개선 우선순위를 파악합니다.

Measures product-market fit among active users using the Sean Ellis 'very disappointed' framework, supplemented by usage patterns, competitive alternatives, and qualitative feedback to identify fit signals and improvement priorities.

A structured instrument for validating pain points, mapping current workarounds, and testing solution concept appeal with early adopter segments. Designed for product and market research teams conducting pre-launch validation in 6–9 minutes.

스타트업 창업자와 운영자가 직면하는 가장 시급한 운영상의 과제를 파악하고 순위를 매기며, 빈도와 심각도, 지불 의향을 측정하여 제품 로드맵 및 가격 책정 결정에 정보를 제공합니다.

Measures consumer price thresholds across single and multipack sizes using price sensitivity methodology. Identifies acceptable price ranges, purchase frequency, and pack-size preferences to inform pricing strategy.

A concept-testing instrument for restaurants evaluating new menu items. Measures appeal, perceived uniqueness, willingness to pay, and purchase intent across up to three concepts, with qualitative probing for optimization insights.

Screens and segments consumer respondents by recent purchase behavior, shopping priorities, and decision-making roles to qualify and profile audiences for targeted market research studies.

스타트업 창업자가 고객, 문제, 채널, 수익 가정에 대한 증거 기반 확신도를 체계적으로 평가하여 우선순위가 정해진 검증 계획을 수립할 수 있도록 돕는 진단 설문입니다.

Evaluates how clearly a landing page communicates its value, how much trust it builds, and whether visitors intend to act. Ideal for UX researchers, product marketers, and CRO teams diagnosing friction and optimizing conversions.

Classifies product features into Must-Be, Attractive, One-Dimensional, and Indifferent categories using the Kano model methodology. Designed for product teams seeking to prioritize their roadmap based on how features drive customer satisfaction.

Maps unmet and over-served outcomes among current product users using Jobs-to-Be-Done methodology. Use it to calculate opportunity scores, prioritize features, and validate roadmap decisions.

Validates ideal customer profile assumptions by mapping tool triggers, value drivers, and purchase signals across founder and operator segments. Designed for B2B startups refining go-to-market targeting.

Identifies early adopter segments by measuring problem severity, experimentation behavior, bug tolerance, and adoption influence. Use with prospective beta testers or tool evaluation panels to prioritize product roadmap and recruit champions.

A psychographic and behavioral segmentation instrument for understanding how consumers discover, evaluate, and choose brands. Use it to build data-driven personas, size market segments, and inform targeting strategy.

Measures consumer feature preferences through forced-choice pairwise comparisons, attribute importance rankings, and purchase intent for portable consumer electronics. Designed for market researchers seeking to identify which product attributes most influence buying decisions.

Identifies why customers switch service providers, what barriers they encounter, and where conversion friction occurs — designed for product, marketing, and CX teams seeking to reduce churn and improve competitive win rates.

Measures unaided and aided brand awareness, image associations, value perceptions, purchase intent, and NPS against key competitors to benchmark brand health and identify competitive positioning opportunities.

Measures when and why shoppers enter a product category, the decision drivers behind brand selection, and the path to purchase—providing actionable insights for brand positioning, retail activation, and category growth strategy.

Measures unaided and aided brand awareness, category usage, consideration sets, first-choice preference, and perceptual brand equity attributes. Designed for tracking brand health over time across competitive sets.

Measures advertising recall, brand awareness (unaided and aided), consideration lift, and brand preference across major money and payment apps. Designed for market researchers evaluating fintech campaign ROI.

Measures unaided recall and recognition accuracy of brand logos, color palettes, and taglines to benchmark brand asset attribution strength across audience segments.

최초 상기도, 보조 브랜드 인지도, 브랜드 연상, 구매 고려도를 측정하여 목표 브랜드를 경쟁사와 비교 벤치마킹합니다. 채널과 대상별로 인지도를 추적하는 시장 조사 담당자에게 적합합니다.

Measures unaided brand recall, aided recognition, and consideration-set drivers within a product category to benchmark brand awareness, track advertising impact, and inform campaign strategy.

이커머스 광고에 대한 비보조 브랜드 회상, 메시지 명확성, 광고 관련성, call-to-action 성과, 행동 의향을 측정합니다. 크리에이티브 최적화 및 미디어 믹스 평가에 적합합니다.

Measures how research teams plan projects, select and evaluate tools, and navigate procurement — providing quantitative benchmarks and qualitative depth on workflow efficiency and pain points.

A fast, fun icebreaker poll designed for teams, classes, or events. Collects lighthearted preferences and interests to spark conversation and boost meeting engagement in under 2 minutes.

회의 생산성, 조직화, 심리적 안전감, 환경을 평가하기 위한 구조화된 피드백 도구입니다. 정기적인 팀 회의에 대해 실행 가능한 개선점을 파악할 수 있도록 회의 종료 후 배포되도록 설계되었습니다.

고객 충성도를 전반적인 만족도와 함께 측정하기 위한 방법론적으로 견고한 NPS 설문조사입니다. 상호작용 이후 또는 정기적 실시를 위해 설계되었으며, promoter, passive, detractor를 식별하고 고객 경험의 실행 가능한 동인을 발견하는 데 활용됩니다.