Brand Name Testing: Memorability & Distinctiveness Evaluation

Welcome to this brand name evaluation study. We are exploring several candidate names for a new product and would like your honest impressions. There are no right or wrong answers—we are simply interested in your personal reactions. Your responses are confidential and will be reported only in aggregate. Participation is voluntary, and you may stop at any time. This survey takes approximately 12 minutes to complete.

How familiar are you with this type of product or service?

<p>Please review the four candidate brand names below. You will be asked to evaluate each one individually and then compare them.</p><p><strong>Name A:</strong> Kivolo</p><p><strong>Name B:</strong> Fernwick</p><p><strong>Name C:</strong> Zentaro</p><p><strong>Name D:</strong> Trellisa</p><p>Take a moment to read each name before proceeding.</p>

<p>How easy would it be to remember <strong>Name A</strong> after one day?</p>

<p>How easy would it be to remember <strong>Name B</strong> after one day?</p>

<p>How easy would it be to remember <strong>Name C</strong> after one day?</p>

<p>How easy would it be to remember <strong>Name D</strong> after one day?</p>

<p>How distinctive is <strong>Name A</strong> compared with other names you have seen in this category?</p>

<p>How distinctive is <strong>Name B</strong> compared with other names you have seen in this category?</p>

<p>How distinctive is <strong>Name C</strong> compared with other names you have seen in this category?</p>

<p>How distinctive is <strong>Name D</strong> compared with other names you have seen in this category?</p>

<p>How appropriate is <strong>Name A</strong> for the intended product or service?</p>

<p>How appropriate is <strong>Name B</strong> for the intended product or service?</p>

<p>How appropriate is <strong>Name C</strong> for the intended product or service?</p>

<p>How appropriate is <strong>Name D</strong> for the intended product or service?</p>

Which single name feels most memorable to you right now?

• Name A
• Name B
• Name C
• Name D

Rank the names from best to worst overall for this product or service.

1. Name A
2. Name B
3. Name C
4. Name D

Overall, how strong is this set of name options?

What words, feelings, or associations come to mind for the name you ranked first?

Based on your responses in this survey, please share any additional thoughts or feelings about the brand names you evaluated. I may ask a follow-up question or two to better understand your perspective.

What is your age?

• 18–24
• 25–34
• 35–44
• 45–54
• 55–64
• 65+
• Prefer not to say

Which best describes your gender?

• Man
• Woman
• Non-binary
• Prefer to self-describe
• Prefer not to say

If you selected 'Prefer to self-describe' above, please share your gender identity here.

Where do you currently live?

• United States
• Canada
• United Kingdom
• Australia
• India
• Other
• Prefer not to say

What is your primary language?

• English
• Spanish
• Hindi
• Mandarin Chinese
• French
• Other
• Prefer not to say

Thank you for your time. Your feedback will help us evaluate and refine these brand name options.