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Sales & Revenue

Car Dealership Visit Experience Survey

Captures how customers experience a visit to a car dealership — from greeting and test drive to financing and pickup — for dealer groups and individual stores tracking sales and service quality. The AI follow-up interview reconstructs the specific moment that shaped a customer's rating, surfacing friction points that closed-ended scores alone miss.

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設問の例

テンプレートの内容をプレビューできます。すべての設問は公開前に自由に編集できます。

全12問・約7分
Q01
メッセージ

Thanks for taking a moment to tell us about your recent dealership visit! This helps the team recognize what's working and fix what isn't. Your responses are completely confidential and anonymized. About 7 minutes.

Q02
選択式必須

What was the main reason for your most recent visit to the dealership?

  • Buying a new vehicle
  • Buying a used vehicle
  • Vehicle service or maintenance
  • Test drive only
  • Browsing / research only
Q03
オピニオンスケール必須

How likely are you to recommend this dealership to a friend or colleague?

スケール: 0 – 10
最小:Not at all likely最大:Extremely likely
Q04
マトリクス必須

Please rate the following aspects of your visit.

5行 × 5列
  • Friendliness of staff
  • Transparency of pricing
  • Wait time
  • Cleanliness and comfort of the facility
  • Clarity of the financing/paperwork process
列: Poor · Fair · Good · Very good · Excellent
Q05
選択式必須

Did you purchase or lease a vehicle during this visit?

  • Yes, I purchased/leased
  • No, but I plan to soon
  • No, I'm still deciding
  • No, I decided not to buy here
Q06
評価スケール必須

How would you rate the knowledge and helpfulness of the salesperson or service advisor you worked with?

範囲: 1 – 5
最小:Not helpful at all最大:Extremely helpful
Q07
ベスト・ワースト選択（MaxDiff）

Which of these factors matter most to you when choosing where to buy or service a vehicle?

  • Price/value
  • Staff friendliness
  • Financing options
  • Vehicle selection
  • Location/convenience
  • Trust and transparency
  • Speed of the process
  • After-sale service and support
各セットで最も良いもの・最も悪いものを選択最も良い:Matters most最も悪い:Matters least
Q08
選択式

Roughly how much total time did you spend at the dealership during this visit?

  • Under 30 minutes
  • 30–60 minutes
  • 1–2 hours
  • 2–4 hours
  • More than 4 hours
Q09
AIインタビュー

Reconstruct the specific moment during this dealership visit that most shaped the respondent's recommendation score — what happened, who was involved, and how it made them feel. If they rated wait time or the financing process poorly, probe exactly what went wrong and what would have fixed it on the spot. If their score was high, ask what one thing the dealership should never change.

Q10
選択式

Which age range do you fall into?

  • Under 25
  • 25-34
  • 35-44
  • 45-54
  • 55-64
  • 65 or older
  • Prefer not to say
Q11
選択式

How do you describe your gender?

  • Woman
  • Man
  • Non-binary
  • Prefer to self-describe
  • Prefer not to say
Q12
メッセージ

Thanks so much for sharing your dealership experience! Your feedback goes directly to store leadership to recognize great staff and fix friction points in the buying and service process.

含まれる機能

  • AIによる深掘り

    自由回答に合わせてAIが追加で質問し、固定のフォームでは拾えない具体的な内容を引き出します。

  • 注意確認設問

    急いだ回答や質の低い回答者を除外する仕組みを標準で備えています。

  • AIが作成する設問文

    文言、設問の順序、条件分岐をAIが調査の目的に合わせて作成します。

  • 自動レポート

    回答が集まると、テーマ、引用、わかりやすい要約が自動で作成されます。

他ツールとの比較

ほかのアンケートツールで最も近いテンプレートを調べました。それぞれの優れている点と、このテンプレートがさらに踏み込んでいる点をまとめています。

このテンプレートを選ぶ理由

  • Includes an AI follow-up interview that asks the customer to reconstruct the specific moment that shaped their rating, surfacing friction points closed-ended scores alone miss
  • Combines a matrix rating of visit aspects, a dedicated salesperson/service advisor knowledge rating, and a max-diff exercise on purchase-decision factors for richer quantitative context
  • Captures purchase/lease outcome, visit duration, and visit reason alongside satisfaction and recommendation likelihood, giving dealer groups a fuller picture of the visit funnel
  • Uses transparent, published prompts and automated per-response quality scoring, with an auto-generated report, rather than a static question set

Jotform

Dealership Experience Survey Form Template

A fielding-ready form template covering standard dealership visit questions, built on Jotform's drag-and-drop form builder. It's aimed at quick deployment and customization rather than deep qualitative follow-up. Good for teams that just need a simple, brandable intake form.

優れている点

  • Fielding-ready template with an easy-to-use drag-and-drop editor
  • Broad integration ecosystem typical of Jotform's platform
  • Simple to customize branding and fields for individual dealerships

物足りない点

  • Static question set with no adaptive follow-up to probe what drove a rating
  • No voice AI interview option or automated per-response quality scoring
  • No published methodology for how questions were designed or scored

SurveySparrow

Dealership Experience Survey Template | For Automobile Companies

A conversational-style survey template designed for automobile companies, reflecting SurveySparrow's chat-like UI. It's ready to field but relies on pre-written questions rather than real-time follow-up based on individual responses. Useful for a friendlier respondent experience without deeper diagnostic capability.

優れている点

  • Conversational, chat-style UI that can feel more engaging than a plain form
  • Purpose-built for automobile/dealership audiences
  • Fielding-ready template with minimal setup

物足りない点

  • No adaptive AI interview to reconstruct the specific moment behind a rating
  • No voice AI interview option
  • No transparent prompt logic or automated quality scoring of open responses

QuestionPro

Auto Dealer Satisfaction Survey Questionnaire and Template

A structured questionnaire template covering dealer satisfaction topics, presented with QuestionPro's standard survey-building tools and reporting dashboards. It's a ready-to-use static template rather than a system that dynamically probes individual answers. Suited for teams wanting conventional survey analytics over conversational depth.

優れている点

  • Fielding-ready questionnaire with established survey logic and skip patterns
  • Access to QuestionPro's broader dashboard and analytics tooling
  • Covers standard dealer satisfaction topics out of the box

物足りない点

  • No adaptive AI follow-up interview or voice interview option to surface the specific moment behind a score
  • Relies on fixed closed-ended items rather than dynamic probing of individual responses
  • No published prompt-level transparency or automated per-response quality scoring

よくあるご質問

「Car Dealership Visit Experience Survey」テンプレートにはどのような設問が含まれていますか？

すぐに使える設問が12問含まれており、最初の設問は次のとおりです：「Thanks for taking a moment to tell us about your recent dealership visit! This helps the team recognize what's working a…」・「What was the main reason for your most recent visit to the dealership?」・「How likely are you to recommend this dealership to a friend or colleague?」。すべての設問は上でプレビューでき、自由に編集できます。

このアンケートの回答にはどのくらい時間がかかりますか？

回答者は通常、12問を約7分で回答し終えます。

テンプレートは編集できますか？

はい。公開前であれば、すべての設問、選択肢、順序を編集できます。設問の追加や削除のほか、調査の目的に合わせた作り直しをAIエディターに依頼することもできます。

このテンプレートは無料で使えますか？

はい。エディターで開けば、すぐに編集を始められます。お試しにアカウントは不要で、無料プランでアンケートを公開できます。

公開の準備はできましたか？

このテンプレートをエディターで開いてみてください。最初の回答者が目にする前に、すべてを自由に変更できます。

このテンプレートを使う無料で始める

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