Product Bundle Preference & Standalone Pricing Study

Thanks for helping us shape our product bundles! We want to understand which features matter most together and what you'd pay for them individually. Your responses are completely confidential and anonymized. This takes about 8-10 minutes.

Which of the following best describes your current relationship with (Replace with your product name)?

• Free trial user
• Paid subscriber - Basic tier
• Paid subscriber - Premium tier
• Not yet a customer, evaluating

Below are features we're considering bundling together. (Template note: replace this list with your own feature set before launching.) Which is most valuable to you, and which is least valuable?

• Advanced Analytics Dashboard (Replace with Feature A)
• Team Collaboration Tools (Replace with Feature B)
• API Access & Integrations (Replace with Feature C)
• Priority Customer Support (Replace with Feature D)
• Custom Reporting (Replace with Feature E)
• Single Sign-On / SSO (Replace with Feature F)
• Mobile App Access (Replace with Feature G)
• Automated Workflows (Replace with Feature H)

You have 100 points to distribute across these feature categories based on how much value each adds to your ideal bundle. Spend more points on what matters most — you can give a category zero.

• Core reporting features
• Collaboration & sharing tools
• Integrations & API access
• Support & onboarding
• Advanced security controls

Rank these bundle configurations from most to least appealing. (Template note: replace with your actual candidate bundles and pricing before launching.)

1. Bundle A: Core + Collaboration
2. Bundle B: Core + Integrations
3. Bundle C: Core + Advanced Security
4. Bundle D: All features, higher price

Now think about the full bundle as a single monthly package.

• At what monthly price would this bundle be so cheap that you'd question its quality?
• At what monthly price would this bundle be a bargain — great value for the money?
• At what monthly price would this bundle start to feel expensive, though you'd still consider it?
• At what monthly price would this bundle be so expensive you would not consider purchasing it?

If each feature were sold as a separate add-on instead of bundled, what's the most you'd pay for it on its own? (Template note: replace price tiers with your own pricing before launching.)

How likely are you to purchase this bundle as a single package rather than buying features separately?

Ask the respondent to walk through the bundle configuration they ranked highest and explain, in their own words, which specific features they would keep if the bundle were split apart and why those particular features feel like they belong together. Anchor on any feature they gave zero points to in the value-allocation question and ask why. If no bundle appealed to them, probe what combination they would build instead and what they'd expect to pay for it standalone.

If we sold these features as standalone add-ons instead of one bundle, how would that change your purchase decision?

• I'd still buy the same features, just à la carte
• I'd buy fewer features than the bundle offers
• I'd buy more features than the bundle offers
• I would not purchase at all without a bundle discount

What is your role in purchasing decisions for this type of product?

• Final decision maker
• Influencer / recommender
• End user, no purchasing role
• Other
• Prefer not to say

What is your organization's size?

• 1-10 employees
• 11-50 employees
• 51-200 employees
• 201-1,000 employees
• 1,000+ employees
• Prefer not to say

That's everything — thank you! Your answers feed directly into how we group features into bundles and price each tier.