Cross-Currency Price Display Trust & Clarity Study

Welcome to this study on how online shoppers experience prices shown in different currencies. Your participation is voluntary, and you may stop at any time. There are no right or wrong answers—we are interested in your honest opinions and experiences. All responses are confidential and will be reported in aggregate only. This survey takes approximately 12 minutes to complete.

In the last 30 days, have you purchased anything online?

• Yes
• No

Where did you encounter prices shown in a different currency? Select all that apply.

• Retailer website
• Online marketplace (e.g., Amazon, eBay)
• Travel or ticketing site
• Mobile shopping app
• Social checkout (e.g., Instagram, TikTok)
• In-store kiosk or terminal
• Other (please specify)

Overall, how clear or unclear were the price displays you saw that used a different currency?

How did seeing prices in a different currency affect what you did? Select all that apply.

• Proceeded to buy as normal
• Compared prices across currencies before paying
• Abandoned or delayed my purchase
• Used an external currency converter
• Contacted support or the seller
• It did not change what I did

Which approach would you most prefer when a site sells in a currency different from yours?

• Always show prices in my local currency
• Show the seller's currency with a clear converter
• Show both currencies side by side
• Let me choose the currency on each visit
• No preference

We'd like to explore your thoughts on cross-currency pricing in a bit more depth. An AI moderator will ask you a couple of follow-up questions based on your earlier answers.

What is your age?

• 18–24
• 25–34
• 35–44
• 45–54
• 55–64
• 65+
• Prefer not to say

Thank you for your time. Your feedback will help improve how prices are displayed for shoppers around the world.

In the last 90 days, have you seen prices displayed in a currency other than your local currency while shopping online?

• Yes
• No
• Not sure

Which of the following price display formats did you encounter? Select all that apply.

• Price automatically shown in my local currency based on location
• A visible currency switcher or toggle
• Both currencies displayed side by side
• Price shown with an approximate conversion note
• Only the seller's currency with a link to a converter
• Other (please specify)

How clear was the converted price amount (i.e., the price shown in your local currency)?

Please briefly describe one experience with prices shown in a different currency that stood out to you. What worked well, and what didn't?

If a site displayed both the seller's currency and your local currency side by side, how would that affect your trust in the site?

Based on your responses in this survey, please share any additional thoughts or feelings about seeing prices in different currencies while shopping online.

How do you describe your gender?

• Woman
• Man
• Non-binary
• Prefer not to say

Were taxes, duties, or additional fees shown before you reached checkout?

• Yes, clearly shown
• Partially shown
• No, only revealed at checkout
• I don't recall

How clear were any additional fees, taxes, or duties displayed?

If a site displayed prices in a currency other than your own, how easy or difficult would it be for you to understand the final amount you would pay?

In which country or territory do you currently live?

• United States
• United Kingdom
• Canada
• Australia
• Germany
• France
• India
• Brazil
• Japan
• Mexico
• Netherlands
• Spain
• Italy
• South Korea
• Singapore
• United Arab Emirates
• South Africa
• Nigeria
• Other (please specify)
• Prefer not to say

How clear was the exchange rate or conversion information provided?

How important is it to you that a site shows an up-to-date exchange rate or timestamp alongside converted prices?

What is the highest level of education you have completed?

• Less than high school
• High school or equivalent
• Some college or vocational training
• Bachelor's degree
• Master's degree
• Doctorate
• Other
• Prefer not to say

How clear was the final total amount you would actually be charged?

What is your current employment status?

• Employed full-time
• Employed part-time
• Self-employed
• Unemployed and looking for work
• Not in the labor force (student, homemaker, retired)
• Prefer not to say

Thinking about those sites, how fair or unfair did the pricing feel overall?