Target Market Analysis: Needs, Priorities & Pricing

Thanks for sharing your perspective! This short survey helps us understand what people like you look for in (Replace with product/service category), what drives your decisions, and what you'd expect to pay. Your responses are completely confidential and anonymized. About 6-8 minutes, and one AI follow-up question will dig a bit deeper into one of your answers.

Which of the following best describes your relationship to (Replace with product/service category)? (Template note: replace these options with your actual customer segments before launching.)

• Current customer
• Former customer
• Actively considering / shopping around
• Aware of it but not yet considering
• Not familiar with this category

In your own words, what's the main problem or goal you're trying to solve with (Replace with product/service category)?

How important is each of the following when you choose a (Replace with product/service category) provider?

Across the needs below, which matters most to you and which matters least when evaluating (Replace with product/service category) options?

• Lower price than alternatives
• Faster results or turnaround
• Personalized support
• Proven track record or strong reviews
• Easy to integrate with what I already use
• Flexible contract or commitment terms
• Strong data security and privacy

What are you currently using to meet this need? (Template note: replace with your actual competitor set.)

• (Replace with competitor A)
• (Replace with competitor B)
• (Replace with competitor C)
• An in-house or manual approach
• Nothing yet

How satisfied are you with your current approach to this need?

Thinking about (Replace with product/service category), please answer these four pricing questions.

• At what price would (Replace with product/service) be so cheap that you'd start to question its quality?
• At what price would it feel like a bargain — a great deal for the money?
• At what price would it start to feel expensive, though you'd still consider it?
• At what price would it be so expensive that you would not consider it at all?

Rank these sources by how much they influence your decision to try a new (Replace with product/service category), from most to least influential.

1. Recommendations from friends or colleagues
2. Online reviews and ratings
3. Social media or influencer content
4. Search engine research
5. Advertising
6. Direct sales or vendor outreach

Probe the reasoning behind the respondent's top-ranked need from the trade-off exercise and their current solution choice: ask what specifically triggered them to start looking, what almost stopped them from choosing (or staying with) their current option, and what would make them switch. If they selected 'Nothing yet' or 'Not familiar', explore what's held them back and what would need to be true for them to try it.

What is your age range?

• Under 25
• 25-34
• 35-44
• 45-54
• 55-64
• 65 or older
• Prefer not to say

Which best describes your household income range? (Template note: swap this for company size or annual revenue if this is a B2B survey.)

• Under $50,000
• $50,000-$99,999
• $100,000-$149,999
• $150,000 or more
• Prefer not to say

How do you describe your gender?

• Woman
• Man
• Non-binary
• Prefer to self-describe
• Prefer not to say

All done — thank you! Your answers, combined with everyone else's, will shape how we define and prioritize our target market segments.