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Customer Experience

Dealer Evaluation of Supplier Support Survey

Captures how dealers rate a supplier across order fulfillment, rep responsiveness, training, and marketing support, then uses a best-worst trade-off to surface which support gaps matter most. An AI follow-up interview digs into the reasoning behind the dealer's lowest rating or recommendation score, uncovering specific incidents rather than vague dissatisfaction.

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設問の例

テンプレートの内容をプレビューできます。すべての設問は公開前に自由に編集できます。

全13問・約7分
Q01
メッセージ

Thanks for taking a few minutes to share honest feedback on your experience as a dealer for (Replace with supplier name). Your input directly shapes how they support dealers like you. Your responses are completely confidential and anonymized. This should take about 6 minutes.

Q02
選択式必須

How long has your dealership carried (Replace with supplier name)'s products?

  • Less than 1 year
  • 1-3 years
  • 3-7 years
  • More than 7 years
Q03
マトリクス必須

Rate (Replace with supplier name) on each area of dealer support below.

7行 × 5列
  • Order accuracy and fulfillment
  • On-time delivery
  • Responsiveness of your sales or account rep
  • Technical and product support
  • Marketing and co-op support
  • ほか2件
列: Poor · Below average · Average · Good · Excellent
Q04
オピニオンスケール必須

How likely are you to recommend (Replace with supplier name) to another dealer considering a similar product line?

スケール: 0 – 10
最小:Not at all likely最大:Extremely likely
Q05
選択式必須

In the last 90 days, how often did an order from (Replace with supplier name) arrive incomplete or incorrect?

  • Never
  • Once
  • 2-3 times
  • 4 or more times
Q06
評価スケール必須

When you have an urgent issue, how easy is it to reach someone at (Replace with supplier name) who can actually resolve it?

範囲: 1 – 5
最小:Very difficult最大:Very easy
Q07
ベスト・ワースト選択（MaxDiff）必須

Which of these areas most needs improvement from (Replace with supplier name), and which needs it least?

  • Faster order fulfillment
  • More responsive account rep
  • Better technical and product training
  • Increased marketing and co-op support
  • Simpler claims and returns process
  • More competitive pricing or terms
  • Better new-product onboarding
  • More reliable delivery windows
各セットで最も良いもの・最も悪いものを選択最も良い:Most needs improvement最も悪い:Least needs improvement
Q08
選択式必須

Over the next 12 months, do you expect your inventory commitment to (Replace with supplier name) to increase, stay the same, or decrease?

  • Significantly increase
  • Increase
  • Stay about the same
  • Decrease
  • Significantly decrease
Q09
AIインタビュー

Ask the dealer about the specific area they rated lowest in the support battery or gave as their top improvement priority. Get them to describe a recent, concrete incident: what happened, how the supplier responded, and what the ideal resolution would have looked like. If their recommendation score was 6 or below, also probe what would need to change for them to raise it, and whether they've considered reducing orders or switching suppliers as a result.

Q10
自由回答（長文）

What's one change (Replace with supplier name) could make that would most improve your experience as a dealer?

Q11
選択式

How many active dealer locations does your business operate?

  • 1
  • 2-5
  • 6-15
  • More than 15
  • Prefer not to say
Q12
選択式

Which region is your primary dealership located in?

  • (Replace with Region A)
  • (Replace with Region B)
  • (Replace with Region C)
  • (Replace with Region D)
  • Prefer not to say
Q13
メッセージ

That's everything — thank you for the candid feedback. Your responses will be compiled into a dealer support report used to prioritize improvements and share back with your account team.

含まれる機能

  • AIによる深掘り

    自由回答に合わせてAIが追加で質問し、固定のフォームでは拾えない具体的な内容を引き出します。

  • 注意確認設問

    急いだ回答や質の低い回答者を除外する仕組みを標準で備えています。

  • AIが作成する設問文

    文言、設問の順序、条件分岐をAIが調査の目的に合わせて作成します。

  • 自動レポート

    回答が集まると、テーマ、引用、わかりやすい要約が自動で作成されます。

他ツールとの比較

ほかのアンケートツールで最も近いテンプレートを調べました。それぞれの優れている点と、このテンプレートがさらに踏み込んでいる点をまとめています。

このテンプレートを選ぶ理由

  • Uses a matrix rating across order fulfillment, rep responsiveness, training, and marketing support, then a best-worst (max-diff) trade-off to pinpoint which specific support gap matters most — not just averaged satisfaction scores.
  • Pairs a recommendation/likelihood score and 90-day fulfillment reliability question with an AI follow-up interview that automatically probes the dealer's lowest-rated area for the specific incident behind it, rather than leaving low scores unexplained.
  • Combines closed-ended benchmarking questions with an open long-text 'one change' question and an automated report, so both quantitative gaps and qualitative reasoning are captured in one flow.
  • Free tier available with transparent, viewable AI prompts — no hidden black-box scoring, and no academic-only pricing tier to navigate.

QuestionPro

Dealer evaluation survey template for suppliers

A ready-to-field static survey template covering dealer perceptions of supplier support, close in topic to ours. It benefits from QuestionPro's mature survey engine (logic, reporting), but appears to rely on fixed rating/multiple-choice questions rather than any adaptive dialogue with the dealer.

優れている点

  • Purpose-built for dealer-supplier evaluation, so questions map directly to this use case
  • Backed by an established survey platform with skip logic and dashboard reporting

物足りない点

  • No adaptive AI follow-up to probe why a dealer gave a low rating — all questions are pre-scripted
  • No mention of a trade-off method (like best-worst scaling) to rank which support areas matter most
  • No published methodology for how responses are scored or summarized

Jotform

Supplier Evaluation Form Template

A generic supplier evaluation form built on Jotform's drag-and-drop builder, aimed at broad supplier assessment rather than dealer-specific support dynamics. It's fielding-ready as a static form but not tailored to dealer support categories like training or marketing co-op support.

優れている点

  • Easy to customize visually via Jotform's drag-and-drop form builder
  • Broad applicability across supplier types, not locked to one industry

物足りない点

  • Generic supplier form, not structured around dealer-specific support pillars (fulfillment, rep responsiveness, training, marketing)
  • No adaptive or voice AI interview to follow up on a low score with a real incident
  • No built-in trade-off ranking to identify which support gap matters most

SurveySparrow

Supplier Quality Evaluation Form Template

A conversational-style form focused on supplier quality assessment rather than dealer support experience specifically. SurveySparrow's chat-like UI makes it feel more human than a plain form, but it is still a fixed question sequence without true adaptive probing.

優れている点

  • Conversational, one-question-at-a-time interface likely improves completion rates
  • Framed around supplier quality metrics, useful for procurement-style evaluation

物足りない点

  • Targets supplier quality broadly, not dealer-specific support categories like rep responsiveness or marketing support
  • No adaptive AI interview that digs into the reasoning behind a low score or recommendation
  • No transparent scoring methodology or trade-off ranking of support gaps published

Typeform

Supplier Evaluation Form Template

A clean, conversational one-question-per-screen supplier evaluation form, good for basic satisfaction capture but generic rather than dealer-support specific. It's a static template with no mechanism to chase down the story behind a poor rating.

優れている点

  • Polished, distraction-free conversational form design
  • Simple to deploy for general supplier feedback

物足りない点

  • Not tailored to dealer support dimensions (fulfillment, training, marketing, rep responsiveness)
  • No adaptive or voice AI follow-up to surface specific incidents behind low scores
  • No best-worst trade-off question to prioritize which support gap needs fixing first

よくあるご質問

「Dealer Evaluation of Supplier Support Survey」テンプレートにはどのような設問が含まれていますか？

すぐに使える設問が13問含まれており、最初の設問は次のとおりです：「Thanks for taking a few minutes to share honest feedback on your experience as a dealer for (Replace with supplier name)…」・「How long has your dealership carried (Replace with supplier name)'s products?」・「Rate (Replace with supplier name) on each area of dealer support below.」。すべての設問は上でプレビューでき、自由に編集できます。

このアンケートの回答にはどのくらい時間がかかりますか？

回答者は通常、13問を約7分で回答し終えます。

テンプレートは編集できますか？

はい。公開前であれば、すべての設問、選択肢、順序を編集できます。設問の追加や削除のほか、調査の目的に合わせた作り直しをAIエディターに依頼することもできます。

このテンプレートは無料で使えますか？

はい。エディターで開けば、すぐに編集を始められます。お試しにアカウントは不要で、無料プランでアンケートを公開できます。

公開の準備はできましたか？

このテンプレートをエディターで開いてみてください。最初の回答者が目にする前に、すべてを自由に変更できます。

このテンプレートを使う無料で始める

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