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Marketing & Growth

Direct Mail Campaign Response & Effectiveness Survey

Measures how recipients actually notice, read, and act on direct mail pieces — postcards, catalogs, letters — versus digital channels, with a best-worst exercise on what drives response and an AI follow-up that reconstructs what happened after a specific piece landed in someone's mailbox. Built for marketing teams and direct mail agencies evaluating campaign performance.

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設問の例

テンプレートの内容をプレビューできます。すべての設問は公開前に自由に編集できます。

全14問・約7分
Q01
メッセージ

Thanks for taking a few minutes to talk about mail you've received from brands! This helps marketers understand what actually gets noticed and acted on. Your responses are completely confidential and anonymized. About 8 minutes.

Q02
選択式必須

In the last 30 days, have you received a piece of direct mail — a postcard, catalog, letter, or flyer — from a brand or business?

  • Yes
  • No
  • Not sure
Q03
設問

If you still have it nearby, snap a quick photo of the piece you're thinking of. This is optional but helps us understand what you saw.

Q04
選択式必須

Thinking about that piece (or the most recent one you remember), what did you do with it?

  • Opened and read it fully
  • Glanced at it, then discarded it
  • Kept it for later reference
  • Redeemed the offer or coupon
  • Visited the website or scanned a QR code
  • Threw it away without looking at it
Q05
オピニオンスケール必須

How relevant did that piece feel to you and your interests?

スケール: 1 – 5
最小:Not relevant at all最大:Extremely relevant
Q06
マトリクス必須

Rate that piece on each of the following:

4行 × 5列
  • Visual design and appeal
  • Clarity of the offer
  • How personalized it felt
  • Clarity of what to do next (call to action)
列: Poor · Fair · Good · Very good · Excellent
Q07
ベスト・ワースト選択（MaxDiff）必須

Across direct mail you receive in general, which of these matter most versus least in deciding whether you respond?

  • A personalized offer with my name or interests
  • The size of the discount or deal
  • Recognizing and trusting the brand
  • The design and print quality
  • The format (postcard, catalog, letter, etc.)
  • Good timing (arrives when I actually need it)
  • A clear, simple call to action
各セットで最も良いもの・最も悪いものを選択最も良い:Matters most最も悪い:Matters least
Q08
ランク付け

Rank these mail formats from most to least likely to catch your attention.

  1. Postcard
  2. Catalog
  3. Letter in an envelope
  4. Brochure or flyer
  5. Oversized mailer or box
ドラッグして順位を付ける
Q09
オピニオンスケール必須

How likely are you to take action — visit a store, go online, or redeem an offer — after receiving a mail piece like the one you described?

スケール: 0 – 10
最小:Not at all likely最大:Extremely likely
Q10
選択式

Compared to ads you see by email or on social media, direct mail feels...

  • More trustworthy
  • Less trustworthy
  • About the same
  • Not sure
Q11
AIインタビュー

Reconstruct exactly what happened after the respondent received the specific direct mail piece they described: what caught their eye first, whether they read the offer, and what they actually did (or didn't do) next. If they discarded it without looking, probe what would have made them stop and open it. If they took action, probe what almost stopped them from following through.

Q12
選択式

What is your age range?

  • Under 25
  • 25-34
  • 35-44
  • 45-54
  • 55-64
  • 65 or older
  • Prefer not to say
Q13
選択式

Which best describes where you live?

  • Urban area
  • Suburban area
  • Rural area
  • Prefer not to say
Q14
メッセージ

That's everything — thank you! Your responses feed into a report on which direct mail pieces earn attention and action, not just a spot in the recycling bin.

含まれる機能

  • AIによる深掘り

    自由回答に合わせてAIが追加で質問し、固定のフォームでは拾えない具体的な内容を引き出します。

  • 注意確認設問

    急いだ回答や質の低い回答者を除外する仕組みを標準で備えています。

  • AIが作成する設問文

    文言、設問の順序、条件分岐をAIが調査の目的に合わせて作成します。

  • 自動レポート

    回答が集まると、テーマ、引用、わかりやすい要約が自動で作成されます。

他ツールとの比較

ほかのアンケートツールで最も近いテンプレートを調べました。それぞれの優れている点と、このテンプレートがさらに踏み込んでいる点をまとめています。

このテンプレートを選ぶ理由

  • Includes an AI follow-up interview that reconstructs exactly what happened after a specific piece of mail landed in the recipient's mailbox, going beyond a single rating
  • Combines a best-worst (max-diff) exercise on what drives response with a format ranking exercise, giving relative-priority data static surveys typically skip
  • Lets respondents attach a photo of the actual mail piece alongside a detailed matrix rating, tying subjective feedback to a concrete artifact
  • Directly benchmarks direct mail against email and social ads within the same flow, and closes with an auto-generated report on what drives response

QuestionPro

Direct Mail Advertising Services Survey Template

This is a genuinely comparable fielding-ready template aimed at gauging attitudes toward direct mail advertising services. It covers general perceptions and channel comparisons but appears to rely on standard closed-ended question types rather than any adaptive or conversational follow-up. As a QuestionPro template, it benefits from that platform's broad survey-logic toolkit (skip logic, piping, etc.) but is still a static instrument once launched.

優れている点

  • Established, broad survey platform with mature branching/logic tools
  • Template appears purpose-built for direct mail advertising perception research
  • Likely supports standard question types (multiple choice, rating scales) suitable for large-sample distribution

物足りない点

  • No adaptive AI follow-up — once a respondent answers, there's no way to probe deeper into what actually happened with a specific mail piece
  • No voice AI interview option or guided screen-share task capability
  • No indication of automated per-response quality scoring or transparent prompt methodology

よくあるご質問

「Direct Mail Campaign Response & Effectiveness Survey」テンプレートにはどのような設問が含まれていますか？

すぐに使える設問が14問含まれており、最初の設問は次のとおりです：「Thanks for taking a few minutes to talk about mail you've received from brands! This helps marketers understand what act…」・「In the last 30 days, have you received a piece of direct mail — a postcard, catalog, letter, or flyer — from a brand or…」・「If you still have it nearby, snap a quick photo of the piece you're thinking of. This is optional but helps us understan…」。すべての設問は上でプレビューでき、自由に編集できます。

このアンケートの回答にはどのくらい時間がかかりますか？

回答者は通常、14問を約7分で回答し終えます。

テンプレートは編集できますか？

はい。公開前であれば、すべての設問、選択肢、順序を編集できます。設問の追加や削除のほか、調査の目的に合わせた作り直しをAIエディターに依頼することもできます。

このテンプレートは無料で使えますか？

はい。エディターで開けば、すぐに編集を始められます。お試しにアカウントは不要で、無料プランでアンケートを公開できます。

公開の準備はできましたか？

このテンプレートをエディターで開いてみてください。最初の回答者が目にする前に、すべてを自由に変更できます。

このテンプレートを使う無料で始める

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