Energy Drink Habits, Brand Choice & Pricing Survey

Thanks for taking a few minutes to talk energy drinks with us! Your responses are completely confidential and anonymized. We'll ask about your habits, brand picks, and pricing — honest answers help most. About 5-6 minutes.

In the last 30 days, how often did you drink an energy drink?

• Not at all
• 1-3 times
• Once a week
• A few times a week
• Daily or almost daily

Which energy drink brands have you had in the last 3 months? Select all that apply.

• (Replace with Brand A)
• (Replace with Brand B)
• (Replace with Brand C)
• (Replace with Brand D)
• (Replace with Brand E)

How much do you agree with each statement about energy drinks in general?

When choosing which energy drink to buy, which of these matters most and which matters least to you?

• Taste
• Price
• Strength of the energy/caffeine boost
• Sugar content or formula (e.g., zero-sugar options)
• Brand reputation
• Packaging or can design
• Availability where I shop
• Ingredient transparency

Thinking about the energy drinks you bought in the last 3 months, how would you split 100 points across these brands based on how much of your spending went to each?

• (Replace with Brand A)
• (Replace with Brand B)
• (Replace with Brand C)
• (Replace with Brand D)
• Other brands

Now think about a new energy drink product. (Template note: replace with your own product name, size, or format before launching.)

• At what price would this energy drink be so cheap that you'd question its quality?
• At what price would this energy drink be a bargain — a great deal for the money?
• At what price would this energy drink start to feel expensive, though you'd still consider buying it?
• At what price would this energy drink be so expensive that you would not consider buying it at all?

How likely are you to recommend (Replace with Brand Name) to a friend or colleague?

Reconstruct the respondent's most recent occasion of choosing one energy drink brand over another, or switching away from their usual pick: what triggered it (price, availability, craving variety, health reasons, a recommendation), what alternatives they compared it to, and whether they plan to stick with the new choice. If they say they never switch, probe what specifically would have to change — price, formula, availability — for them to try something new, and anchor on their most recent actual purchase rather than general opinions.

What is your age range?

• Under 18
• 18-24
• 25-34
• 35-44
• 45-54
• 55-64
• 65+
• Prefer not to say

What is your gender?

• Man
• Woman
• Non-binary / third gender
• Prefer not to say

What is your annual household income?

• Under $25,000
• $25,000-$49,999
• $50,000-$74,999
• $75,000-$99,999
• $100,000-$149,999
• $150,000 or more
• Prefer not to say

That's everything — thanks for sharing your energy drink habits! Your answers feed directly into decisions about product formulas, pricing, and where we focus marketing.