すべてのテンプレート
Market Research

Gasoline Buying Habits and Price Sensitivity Survey

Measures how often people buy gasoline, what drives their choice of station, and how they perceive fair versus unfair pump prices — for retailers, fuel brands, and pricing teams. An AI follow-up interview digs into the gap between stated price sensitivity and what actually makes drivers switch or stay loyal.

設問の例

テンプレートの内容をプレビューできます。すべての設問は公開前に自由に編集できます。

全14問・約7分
Q01
メッセージ

Thanks for taking a few minutes to share how you buy gasoline and what you think about pricing at the pump. Your honest answers help us understand real fill-up habits. Your responses are completely confidential and anonymized. About 8 minutes.

Q02
選択式必須

In the last 30 days, how often did you purchase gasoline?

  • Not at all
  • 1-2 times
  • 3-4 times
  • 5-6 times
  • 7 or more times
Q03
選択式必須

On average, how much do you typically spend per fill-up?

  • $20 or less
  • $21-$35
  • $36-$50
  • $51-$65
  • More than $65
Q04
ベスト・ワースト選択(MaxDiff)必須

When choosing where to buy gas, how much does each of the following matter to you?

  • Lowest price per gallon
  • Convenient location on my usual route
  • Cleanliness of the station and restrooms
  • Speed of service / short lines
  • Loyalty or rewards program
  • Trust in fuel quality or brand
  • Convenience store selection
各セットで最も良いもの・最も悪いものを選択最も良い:Matters most最も悪い:Matters least
Q05
マトリクス必須

Thinking of the gas station you visit most often, how would you rate it on each of the following?

6行 × 5列
  • Price competitiveness
  • Location convenience
  • Cleanliness
  • Staff friendliness
  • Speed of service
  • ほか1件
列: Poor · Fair · Good · Very good · Excellent
Q06
価格感度分析(Van Westendorp)必須

Please answer these four questions about gas prices at the pump, thinking in terms of price per gallon.

  • At what price per gallon would you consider gasoline so cheap that you'd start to question its quality?
  • At what price per gallon would you consider gasoline a bargain — a great deal for the money?
  • At what price per gallon would you consider gasoline starting to get expensive, though you'd still buy it?
  • At what price per gallon would gasoline be so expensive that you would not buy it at all?
Q07
オピニオンスケール必須

How likely are you to switch to a different gas station if it were 10 cents cheaper per gallon on your usual route?

スケール: 0 – 10
最小:Not at all likely最大:Extremely likely
Q08
選択式

How do you typically find out about gas prices before choosing where to fill up?

  • A gas price comparison app (e.g., GasBuddy)
  • Prices visible from the road or signage
  • Habit — I go to the same station
  • Word of mouth
  • I don't check prices in advance
Q09
AIインタビュー

Explore the respondent's most recent real decision about where to buy gas: what specific price difference or situation actually made them switch stations or stay loyal, and what trade-off (time, trust, convenience) they weighed against price. If they said they'd switch for a 10-cent difference but can't recall ever doing so, probe that gap between stated and actual behavior. If price barely matters to them, probe what genuinely drives their choice instead.

Q10
選択式

What type of vehicle do you primarily drive?

  • Sedan or coupe
  • SUV or crossover
  • Truck
  • Minivan
  • Electric or hybrid (rarely need gas)
  • Prefer not to say
Q11
選択式

Which best describes your age range?

  • 18-24
  • 25-34
  • 35-44
  • 45-54
  • 55-64
  • 65 or older
  • Prefer not to say
Q12
選択式

What is your approximate annual household income?

  • Under $30,000
  • $30,000-$59,999
  • $60,000-$99,999
  • $100,000-$149,999
  • $150,000 or more
  • Prefer not to say
Q13
選択式

Which region do you live in?

  • Northeast
  • Midwest
  • South
  • West
  • Prefer not to say
Q14
メッセージ

Thanks so much for sharing your gas-buying habits — this helps us understand what really drives fill-up decisions and pricing perceptions across different drivers.

含まれる機能

  • AIによる深掘り

    自由回答に合わせてAIが追加で質問し、固定のフォームでは拾えない具体的な内容を引き出します。

  • 注意確認設問

    急いだ回答や質の低い回答者を除外する仕組みを標準で備えています。

  • AIが作成する設問文

    文言、設問の順序、条件分岐をAIが調査の目的に合わせて作成します。

  • 自動レポート

    回答が集まると、テーマ、引用、わかりやすい要約が自動で作成されます。

他ツールとの比較

ほかのアンケートツールで最も近いテンプレートを調べました。それぞれの優れている点と、このテンプレートがさらに踏み込んでいる点をまとめています。

このテンプレートを選ぶ理由

  • Includes a dedicated AI follow-up interview that probes the respondent's most recent real gas-purchase decision, surfacing the gap between what they say about price sensitivity and what actually drives them to switch or stay loyal.
  • Pairs a Van Westendorp price sensitivity module with a MaxDiff exercise on station-choice drivers and a matrix rating of the respondent's usual station — quantitative pricing data and psychographic drivers in one instrument.
  • Captures behavioral data (30-day purchase frequency, typical spend per fill-up, how they learn about prices) alongside an opinion-scale switching-likelihood question, plus vehicle, age, income, and region for segmentation.
  • Automated per-response quality scoring and transparent, viewable prompts let pricing teams trust and audit exactly what the AI asked and why — something static form tools can't offer.

QuestionPro

Gasoline Purchase and Price Questions | Gas station customer satisfaction survey

A static, gasoline-specific template covering purchase habits and station satisfaction — closely comparable in topic to ours. It's a fielding-ready form on an established survey platform, but it relies entirely on pre-written questions with no adaptive follow-up.

優れている点

  • Purpose-built for the gasoline/gas station category rather than generic pricing
  • Backed by an established, full-featured survey platform with broad distribution and analysis tools

物足りない点

  • Static question set with no adaptive AI probing into individual respondent behavior
  • No automated per-response quality scoring or transparent AI prompt methodology
  • No voice AI interview option

Jotform

Price Sensitivity Survey Form Template

A generic price sensitivity form template, not tailored to gasoline or fuel retail specifically. It's a customizable, fielding-ready form built on Jotform's drag-and-drop builder, useful for general pricing research but not for gas-station-specific dynamics like station-choice drivers.

優れている点

  • Easy to customize via Jotform's drag-and-drop form builder
  • Integrates with Jotform's broader form and workflow ecosystem

物足りない点

  • Generic price sensitivity questions with no gasoline-industry context (no station-choice or fuel-brand loyalty items)
  • Static form only — no adaptive follow-up interview or voice AI option
  • No automated response quality scoring or documented prompt logic

SurveySparrow

Price Sensitivity Questionnaire Template

A conversational-style, generic price sensitivity questionnaire rather than a gasoline-specific instrument. It's fielding-ready and benefits from SurveySparrow's chat-like UI, but it doesn't address fuel-purchase behavior, station choice, or brand loyalty.

優れている点

  • Conversational survey format may improve completion rates
  • Likely includes standard price sensitivity question types (e.g., Van Westendorp-style pricing)

物足りない点

  • Not tailored to gasoline buying behavior or station selection
  • No adaptive AI interview to explore individual decision-making beyond fixed questions
  • No published methodology for how responses are scored or analyzed

Typeform

Price Sensitivity Survey Template

A polished, generic price sensitivity survey template with Typeform's signature conversational UI. It's ready to field but is not adapted to the gasoline category, and like the others, it captures the same static answers from every respondent.

優れている点

  • Clean, well-designed conversational interface likely to boost engagement
  • Simple to deploy and share given Typeform's reputation for UX

物足りない点

  • Generic pricing questions with no gasoline-specific station-choice or loyalty content
  • No adaptive follow-up interview or voice AI interviewing capability
  • No automated per-response quality scoring or transparent prompt documentation

よくあるご質問

「Gasoline Buying Habits and Price Sensitivity Survey」テンプレートにはどのような設問が含まれていますか?

すぐに使える設問が14問含まれており、最初の設問は次のとおりです:「Thanks for taking a few minutes to share how you buy gasoline and what you think about pricing at the pump. Your honest…」・「In the last 30 days, how often did you purchase gasoline?」・「On average, how much do you typically spend per fill-up?」。すべての設問は上でプレビューでき、自由に編集できます。

このアンケートの回答にはどのくらい時間がかかりますか?

回答者は通常、14問を約7分で回答し終えます。

テンプレートは編集できますか?

はい。公開前であれば、すべての設問、選択肢、順序を編集できます。設問の追加や削除のほか、調査の目的に合わせた作り直しをAIエディターに依頼することもできます。

このテンプレートは無料で使えますか?

はい。エディターで開けば、すぐに編集を始められます。お試しにアカウントは不要で、無料プランでアンケートを公開できます。

公開の準備はできましたか?

このテンプレートをエディターで開いてみてください。最初の回答者が目にする前に、すべてを自由に変更できます。

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