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Market Research

Discount and Promotion Sensitivity Survey

Measures how deal-driven your customers really are: what triggers a discount-motivated purchase, whether frequent promotions erode brand perception, and how willing shoppers are to pay full price. An AI follow-up reconstructs the last purchase decision they made under a discount to separate genuine price sensitivity from habit.

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設問の例

テンプレートの内容をプレビューできます。すべての設問は公開前に自由に編集できます。

全12問・約7分
Q01
メッセージ

Thanks for taking a few minutes to share how sales and discounts affect your shopping decisions. Your responses are completely confidential and anonymized. There are no right or wrong answers — about 5 minutes.

Q02
選択式必須

In the last 3 months, how often did you buy from (Replace with your brand/category) only because it was discounted?

  • Never — I don't wait for sales
  • Rarely, once or twice
  • About half the time
  • Most of the time
  • Almost always
Q03
選択式必須

Which of these promotion types have gotten you to buy in the last 3 months? Select all that apply.

  • Percent-off discount
  • Buy-one-get-one (BOGO)
  • Free shipping threshold
  • Loyalty/points reward
  • Flash sale / limited-time deal
  • Bundle deal
  • First-time customer discount
Q04
ベスト・ワースト選択（MaxDiff）必須

Thinking about promotions in general, which of these matter most to you, and which matter least?

  • Percent-off discount
  • Buy-one-get-one (BOGO)
  • Free shipping threshold
  • Loyalty/points reward
  • Flash sale / limited-time deal
  • Bundle deal
  • First-time customer discount
各セットで最も良いもの・最も悪いものを選択最も良い:Matters most最も悪い:Matters least
Q05
選択式必須

What's the smallest discount that would actually change your decision to buy something you were already considering?

  • Any discount at all
  • Less than 10% off
  • 10–20% off
  • 20–30% off
  • 30% or more off
  • Discount size doesn't matter to me
Q06
オピニオンスケール必須

If (Replace with your brand) never ran a sale again, how willing would you be to keep buying it at full price?

スケール: 1 – 7
最小:Not willing at all最大:Completely willing
Q07
マトリクス必須

How much do you agree with each statement?

5行 × 5列
  • Frequent discounts make me think a brand is lower quality
  • I actively wait for a sale before purchasing something I want
  • I'd stay loyal to a brand I like even without discounts
  • Constant sales make me trust the regular price less
  • A discount makes me buy sooner than I otherwise would have
列: Strongly disagree · Disagree · Neutral · Agree · Strongly agree
Q08
ポイント配分必須

You have 100 points to distribute across what actually drives your purchase decision for (Replace with your category). Allocate more points to what matters more.

  • Price / discount available
  • Brand reputation
  • Product quality
  • Convenience / availability
  • Reviews or recommendations
100ポイントを配分
Q09
AIインタビュー

Reconstruct the respondent's most recent purchase from (Replace with your brand/category) that involved a discount: what the deal was, whether they would have bought anyway without it, and how much time passed between seeing the promo and buying. If they said discounts don't matter to them, probe whether that holds for an actual recent purchase or is aspirational self-image. If they flagged quality concerns from frequent discounting, ask for a specific example.

Q10
選択式

What is your age range?

  • Under 18
  • 18–24
  • 25–34
  • 35–44
  • 45–54
  • 55–64
  • 65 or older
  • Prefer not to say
Q11
選択式

Which best describes your household income?

  • Under $30,000
  • $30,000–$59,999
  • $60,000–$99,999
  • $100,000–$149,999
  • $150,000 or more
  • Prefer not to say
Q12
メッセージ

That's everything — thank you! Your responses will help us decide when and how much to discount without training customers to only buy on sale.

含まれる機能

  • AIによる深掘り

    自由回答に合わせてAIが追加で質問し、固定のフォームでは拾えない具体的な内容を引き出します。

  • 注意確認設問

    急いだ回答や質の低い回答者を除外する仕組みを標準で備えています。

  • AIが作成する設問文

    文言、設問の順序、条件分岐をAIが調査の目的に合わせて作成します。

  • 自動レポート

    回答が集まると、テーマ、引用、わかりやすい要約が自動で作成されます。

他ツールとの比較

ほかのアンケートツールで最も近いテンプレートを調べました。それぞれの優れている点と、このテンプレートがさらに踏み込んでいる点をまとめています。

このテンプレートを選ぶ理由

  • Includes an AI follow-up interview block that reconstructs the respondent's actual last discount-driven purchase, separating genuine price sensitivity from habitual deal-seeking rather than relying on hypothetical self-report.
  • Combines quantitative trade-off methods (best-worst trade-off, point-allocation) with attitudinal measures (matrix, rating-scale) so you get both stated priorities and a forced-tradeoff ranking of what really drives purchase decisions.
  • Asks for the smallest discount threshold that would change a buying decision, giving a concrete pricing lever instead of vague sensitivity scores.
  • Automated per-response quality scoring and an auto-generated report mean the open-ended AI follow-up data is usable without manual coding.

SurveySparrow

Price Sensitivity Questionnaire Template

A fielding-ready questionnaire template focused on price sensitivity, likely covering standard willingness-to-pay style questions. It's a static question set built for quick deployment rather than a discount-behavior deep dive. No mention of adaptive follow-up or purchase reconstruction.

優れている点

  • Ready-to-use price sensitivity template
  • Part of a broader survey platform with distribution and reporting tools
  • Likely supports standard question types (scales, multiple choice) for quick setup

物足りない点

  • No adaptive AI follow-up to reconstruct a specific past purchase decision
  • No published per-response quality scoring or prompt transparency
  • Static questionnaire format can't probe deeper into individual respondent reasoning

Typeform

Price Sensitivity Survey Template

A conversational-style form template aimed at gauging price sensitivity, benefiting from Typeform's polished UX and completion rates. It's a fixed question flow, not an AI-driven interview, so all respondents get the same static prompts. Good for quick directional signal, less suited to distinguishing habit from true sensitivity.

優れている点

  • Clean, high-completion-rate form design
  • Easy to customize and brand
  • Simple setup for standard price sensitivity questions (e.g., Van Westendorp-style)

物足りない点

  • No adaptive follow-up questions based on individual answers
  • No voice AI interview or guided task/screen-share option
  • Lacks automated quality scoring or transparent prompt methodology for open text responses

よくあるご質問

「Discount and Promotion Sensitivity Survey」テンプレートにはどのような設問が含まれていますか？

すぐに使える設問が12問含まれており、最初の設問は次のとおりです：「Thanks for taking a few minutes to share how sales and discounts affect your shopping decisions. Your responses are comp…」・「In the last 3 months, how often did you buy from (Replace with your brand/category) only because it was discounted?」・「Which of these promotion types have gotten you to buy in the last 3 months? Select all that apply.」。すべての設問は上でプレビューでき、自由に編集できます。

このアンケートの回答にはどのくらい時間がかかりますか？

回答者は通常、12問を約7分で回答し終えます。

テンプレートは編集できますか？

はい。公開前であれば、すべての設問、選択肢、順序を編集できます。設問の追加や削除のほか、調査の目的に合わせた作り直しをAIエディターに依頼することもできます。

このテンプレートは無料で使えますか？

はい。エディターで開けば、すぐに編集を始められます。お試しにアカウントは不要で、無料プランでアンケートを公開できます。

公開の準備はできましたか？

このテンプレートをエディターで開いてみてください。最初の回答者が目にする前に、すべてを自由に変更できます。

このテンプレートを使う無料で始める

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