すべてのテンプレート
Industry-Specific

Mobile Phone Ownership & Satisfaction Survey

Measures how people choose, use, and feel about their current mobile phone and carrier — covering satisfaction with specific features, pricing sensitivity for a next purchase, and switching intent. An AI follow-up interview digs into the real story behind satisfaction scores and what would actually trigger someone to switch brands or carriers.

設問の例

テンプレートの内容をプレビューできます。すべての設問は公開前に自由に編集できます。

全15問・約8分
Q01
メッセージ

Thanks for taking a few minutes to talk about your mobile phone! We're interested in your honest experience with your current phone and carrier — there are no right or wrong answers. Your responses are completely confidential and anonymized. This should take about 6 minutes.

Q02
選択式必須

Which carrier do you currently use for your primary phone?

  • (Replace with Carrier A)
  • (Replace with Carrier B)
  • (Replace with Carrier C)
  • (Replace with Carrier D)
Q03
選択式必須

Which brand is your current primary phone?

  • (Replace with Brand A)
  • (Replace with Brand B)
  • (Replace with Brand C)
  • (Replace with Brand D)
Q04
数値必須

How many months have you owned your current phone?

Q05
オピニオンスケール必須

Overall, how satisfied are you with your current phone?

スケール: 1 – 10
最小:Not at all satisfied最大:Extremely satisfied
Q06
マトリクス必須

How satisfied are you with each of the following aspects of your current phone and service?

7行 × 5列
  • Battery life
  • Camera quality
  • Screen display
  • Storage and performance speed
  • Price paid for the device
  • ほか2件
列: Very dissatisfied · Dissatisfied · Neutral · Satisfied · Very satisfied
Q07
ベスト・ワースト選択(MaxDiff)必須

When choosing your NEXT phone, which of these matter most and least to you?

  • Camera quality
  • Battery life
  • Price
  • Brand reputation
  • Screen size
  • 5G or network speed
  • Storage capacity
  • Design and build quality
各セットで最も良いもの・最も悪いものを選択最も良い:Matters most最も悪い:Matters least
Q08
価格感度分析(Van Westendorp)必須

Thinking about a new phone from your preferred brand with the features you care about most, please answer the following.

  • At what price would this phone be so cheap that you'd question its quality?
  • At what price would this phone be a bargain — a great buy for the money?
  • At what price would this phone start to feel expensive, so it's not out of the question, but you'd have to think about buying it?
  • At what price would this phone be so expensive that you would not consider buying it?
Q09
オピニオンスケール必須

How likely are you to switch to a different phone brand the next time you upgrade?

スケール: 0 – 10
最小:Not at all likely最大:Extremely likely
Q10
AIインタビュー

Probe the story behind the respondent's satisfaction score and switching likelihood: what specific moment or feature drove that rating, and what would need to change for it to move. If they rated switching likelihood high, anchor on which brand or carrier they'd move to and why. If low, explore what keeps them loyal despite any dissatisfaction noted in the aspect ratings. If their max-diff top priority conflicts with what they said drives dissatisfaction, ask them to reconcile that.

Q11
メッセージ

Just a few quick background questions to help us understand different respondent groups — feel free to skip any of these.

Q12
選択式

What is your age range?

  • Under 18
  • 18-24
  • 25-34
  • 35-44
  • 45-54
  • 55-64
  • 65 or older
  • Prefer not to say
Q13
選択式

What is your gender?

  • Woman
  • Man
  • Non-binary
  • Prefer to self-describe
  • Prefer not to say
Q14
選択式

What is your annual household income?

  • Under $30,000
  • $30,000-$59,999
  • $60,000-$99,999
  • $100,000-$149,999
  • $150,000 or more
  • Prefer not to say
Q15
メッセージ

Thank you for sharing your phone experience with us! Your answers will help shape future devices, plans, and support to better fit how people actually use their phones.

含まれる機能

  • AIによる深掘り

    自由回答に合わせてAIが追加で質問し、固定のフォームでは拾えない具体的な内容を引き出します。

  • 注意確認設問

    急いだ回答や質の低い回答者を除外する仕組みを標準で備えています。

  • AIが作成する設問文

    文言、設問の順序、条件分岐をAIが調査の目的に合わせて作成します。

  • 自動レポート

    回答が集まると、テーマ、引用、わかりやすい要約が自動で作成されます。

他ツールとの比較

ほかのアンケートツールで最も近いテンプレートを調べました。それぞれの優れている点と、このテンプレートがさらに踏み込んでいる点をまとめています。

このテンプレートを選ぶ理由

  • Includes an AI follow-up interview that probes the real story behind each satisfaction score and switching likelihood, not just the numeric rating
  • Combines a matrix on feature-level satisfaction with a MaxDiff exercise on next-purchase priorities and a Van Westendorp pricing module in one flow
  • Captures concrete usage context (carrier, brand, tenure in months) alongside satisfaction and switching-intent scales for richer segmentation
  • Auto-generates a report from responses, with transparent prompts showing exactly what the AI follow-up asked and why

SurveyMonkey

Cell Phone Survey Template

A ready-to-field template covering phone and carrier satisfaction, similar in scope to QuestionPunk's survey. It relies on standard closed-ended question types without any conversational or adaptive component. Reporting is limited to standard chart-based survey analytics rather than narrative insight generation.

優れている点

  • Fielding-ready template that can be launched immediately
  • Backed by SurveyMonkey's established survey distribution and panel infrastructure
  • Familiar, easy-to-edit question format for quick customization

物足りない点

  • No adaptive AI follow-up to probe the reasoning behind satisfaction or switching answers
  • No voice AI interview or guided screen-share task option
  • No automated per-response quality scoring or transparent prompt methodology

よくあるご質問

「Mobile Phone Ownership & Satisfaction Survey」テンプレートにはどのような設問が含まれていますか?

すぐに使える設問が15問含まれており、最初の設問は次のとおりです:「Thanks for taking a few minutes to talk about your mobile phone! We're interested in your honest experience with your cu…」・「Which carrier do you currently use for your primary phone?」・「Which brand is your current primary phone?」。すべての設問は上でプレビューでき、自由に編集できます。

このアンケートの回答にはどのくらい時間がかかりますか?

回答者は通常、15問を約8分で回答し終えます。

テンプレートは編集できますか?

はい。公開前であれば、すべての設問、選択肢、順序を編集できます。設問の追加や削除のほか、調査の目的に合わせた作り直しをAIエディターに依頼することもできます。

このテンプレートは無料で使えますか?

はい。エディターで開けば、すぐに編集を始められます。お試しにアカウントは不要で、無料プランでアンケートを公開できます。

公開の準備はできましたか?

このテンプレートをエディターで開いてみてください。最初の回答者が目にする前に、すべてを自由に変更できます。

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