Q01
メッセージ
すべてのテンプレートIndustry-Specific
Apple vs Samsung Brand Preference & Switching Survey
Compares how current Apple and Samsung owners rate each brand on camera, battery, software, design, and value, then uses a best-worst trade-off and point allocation to surface what actually drives purchase decisions. An AI follow-up interview digs into the real trigger behind brand loyalty or a planned switch. Built for mobile brand and product teams.
設問の例
テンプレートの内容をプレビューできます。すべての設問は公開前に自由に編集できます。
全12問・約7分
Q02
選択式必須
Which brand is your current primary smartphone?
- Apple
- Samsung
- Another brand
- I don't currently own a smartphone
Q03
選択式
Which of these devices do you currently own? Select all that apply.
- Apple Watch
- iPad
- MacBook
- Samsung Galaxy Watch
- Samsung Galaxy Tab
- Samsung Galaxy Book laptop
- None of these
Q04
マトリクス必須
Rate Apple and Samsung on each of the following, based on your own experience or impression.
6行 × 4列
- Camera quality
- Battery life
- Software experience
- Design
- Value for money
- ほか1件
列: Apple · Samsung · About the same · Not sure
Q05
ベスト・ワースト選択（MaxDiff）必須
When choosing a smartphone, which of these factors matters most to you, and which matters least?
- Camera quality
- Battery life
- Price
- Brand reputation
- Software and operating system
- Ecosystem integration with other devices
- Design and build quality
- Resale value
各セットで最も良いもの・最も悪いものを選択最も良い:Matters most最も悪い:Matters least
Q06
ポイント配分必須
Thinking about your most recent phone purchase, distribute 100 points across the reasons behind that decision.
- Price
- Brand loyalty
- Camera
- Software/ecosystem
- Recommendations from others
- Design
100ポイントを配分
Q07
オピニオンスケール必須
How likely are you to switch brands (from Apple to Samsung, or Samsung to Apple) for your next phone?
スケール: 0 – 10
最小:Not at all likely最大:Extremely likely
Q08
評価スケール必須
Overall, how satisfied are you with your current smartphone?
範囲: 1 – 5
最小:Very dissatisfied最大:Very satisfied
Q09
AIインタビュー
Probe the reasoning behind the respondent's switching likelihood and their attribute ratings of Apple versus Samsung. If they rated one brand higher on a specific attribute (camera, battery, software, ecosystem), ask for a concrete recent moment that shaped that view. If they said they're likely to switch, find out the specific trigger (a bad experience, a friend's device, a price point, a new feature) and what would need to be true for them to actually follow through. If they say they're very unlikely to switch, probe whether that's genuine preference or just switching cost and inertia.
Q10
選択式
What is your age range?
- 18-24
- 25-34
- 35-44
- 45-54
- 55-64
- 65+
- Prefer not to say
Q11
選択式
What is your gender?
- Woman
- Man
- Non-binary
- Prefer to self-describe
- Prefer not to say
Q12
メッセージ
That's everything — thank you! Your responses will feed into a report comparing how people actually experience and choose between Apple and Samsung devices.
含まれる機能
AIによる深掘り
自由回答に合わせてAIが追加で質問し、固定のフォームでは拾えない具体的な内容を引き出します。
注意確認設問
急いだ回答や質の低い回答者を除外する仕組みを標準で備えています。
AIが作成する設問文
文言、設問の順序、条件分岐をAIが調査の目的に合わせて作成します。
自動レポート
回答が集まると、テーマ、引用、わかりやすい要約が自動で作成されます。
他ツールとの比較
ほかのアンケートツールで最も近いテンプレートを調べました。それぞれの優れている点と、このテンプレートがさらに踏み込んでいる点をまとめています。
このテンプレートを選ぶ理由
- Includes a matrix rating Apple and Samsung head-to-head on camera, battery, software, design, and value, so comparisons are apples-to-apples across both brands
- Uses a best-worst (max-diff) exercise plus a 100-point constant-sum allocation to surface which factors actually drive purchase decisions, not just stated importance
- Pairs an opinion-scale switching-likelihood question and satisfaction rating with an AI follow-up interview that probes the real reasoning behind loyalty or a planned switch
- Closes with an automated report that ties quantitative brand ratings to the qualitative 'why' behind switching intent
QuestionPro
Apple Vs Samsung Survey Questions + Sample Questionnaire TemplateThis page is directly on-topic, offering sample Apple vs Samsung survey questions, but the title suggests it functions more as a question-bank/guide than a ready-to-field interactive survey. It's useful for question ideas but likely requires manual assembly into QuestionPro's own survey builder. No mention of adaptive follow-up or trade-off exercises like max-diff or constant-sum allocation.
優れている点
- Directly focused on the Apple vs Samsung comparison topic
- Backed by QuestionPro's established survey platform and distribution tools
- Provides sample question wording researchers can reference or adapt
物足りない点
- Reads as a static question list/guide rather than a fielding-ready adaptive survey
- No adaptive AI follow-up interview to dig into individual switching triggers
- No indication of automated per-response quality scoring or transparent prompt methodology
Jotform
Mobile Phone Survey Form TemplateA ready-to-use, customizable form template for general mobile phone/Samsung-related feedback, built on Jotform's drag-and-drop form builder. It's practical for quick fielding but is a generic mobile survey rather than a structured Apple-vs-Samsung comparative and switching-behavior instrument. No trade-off methodology like best-worst scaling or point allocation is evident.
優れている点
- Easy to customize and deploy quickly via Jotform's form builder
- Mobile-friendly form format suited for phone-related feedback
- Free-tier accessibility typical of Jotform templates
物足りない点
- Static question form with no adaptive AI probing into individual responses
- No built-in brand trade-off methodology (e.g., best-worst or point allocation)
- No automated quality scoring or AI-generated comparative report
SurveySparrow
Consumer Brand Preference Questionnaire TemplateA general-purpose brand preference questionnaire aimed at understanding advertisement effects, not specifically built around the Apple/Samsung comparison. It's a legitimate fielding-ready template but would need substantial customization to match a two-brand smartphone attribute comparison and switching-intent study. No evidence of adaptive interviewing or conjoint-style trade-off questions.
優れている点
- Fielding-ready template usable directly in SurveySparrow's platform
- Conversational survey format that may improve completion rates
- Applicable broadly across brand-preference research beyond phones
物足りない点
- Generic brand-preference focus, not tailored to Apple vs Samsung or smartphone attributes specifically
- No adaptive AI follow-up interview or voice AI interview option
- Lacks trade-off tools like best-worst scaling or point allocation to isolate purchase drivers
よくあるご質問
「Apple vs Samsung Brand Preference & Switching Survey」テンプレートにはどのような設問が含まれていますか？
すぐに使える設問が12問含まれており、最初の設問は次のとおりです：「Thanks for taking part! This survey is about how you see Apple and Samsung phones — your honest impressions, no right an…」・「Which brand is your current primary smartphone?」・「Which of these devices do you currently own? Select all that apply.」。すべての設問は上でプレビューでき、自由に編集できます。
このアンケートの回答にはどのくらい時間がかかりますか？
回答者は通常、12問を約7分で回答し終えます。
テンプレートは編集できますか？
はい。公開前であれば、すべての設問、選択肢、順序を編集できます。設問の追加や削除のほか、調査の目的に合わせた作り直しをAIエディターに依頼することもできます。
このテンプレートは無料で使えますか？
はい。エディターで開けば、すぐに編集を始められます。お試しにアカウントは不要で、無料プランでアンケートを公開できます。
公開の準備はできましたか？
このテンプレートをエディターで開いてみてください。最初の回答者が目にする前に、すべてを自由に変更できます。
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