Navigation Label Clarity & Findability Assessment

Welcome! We're studying how people understand navigation labels used in account settings areas. This survey takes about 11 minutes. Your participation is voluntary, and you may stop at any time. There are no right or wrong answers—we're interested in your honest first reactions. All responses are confidential and will be reported in aggregate only.

Which device do you most often use for managing account settings or payments?

• iPhone
• Android phone
• Windows PC
• Mac
• Tablet
• Other
• Prefer not to say

Below are eight category labels being considered for an account settings navigation menu. Please review them before answering the next few questions. • Account & Profile • Billing & Payments • Orders & Subscriptions • Security & Privacy • Notifications & Alerts • Devices & Integrations • Help & Support • Feedback & Community

For the next four questions, imagine you are using an app with these category labels. Please select where you would go to complete each task.

Rank the following categories from most to least frequently used by you (drag to reorder).

1. Account & Profile
2. Billing & Payments
3. Orders & Subscriptions
4. Security & Privacy
5. Notifications & Alerts
6. Devices & Integrations
7. Help & Support
8. Feedback & Community

Are there any important topics that seem to be missing from these categories, or placed under the wrong label? Please briefly explain.

What is your age?

• 18–24
• 25–34
• 35–44
• 45–54
• 55–64
• 65+
• Prefer not to say

Thank you for your time! Your feedback has been recorded and will help us improve navigation for all users.

In the last 3 months, how often have you managed account settings or payments online?

• Daily or almost daily
• Weekly
• Monthly
• Less than monthly
• Not in the last 3 months

Looking at the category labels shown above, which ones are unclear or confusing to you? Select all that apply.

• Account & Profile
• Billing & Payments
• Orders & Subscriptions
• Security & Privacy
• Notifications & Alerts
• Devices & Integrations
• Help & Support
• Feedback & Community
• None — all labels are clear to me

Where would you go to update a payment card on file?

• Account & Profile
• Billing & Payments
• Orders & Subscriptions
• Security & Privacy
• Notifications & Alerts
• Devices & Integrations
• Help & Support
• Feedback & Community
• I'd use search
• I'm not sure

Overall, how confident are you that you could find what you need using these category labels?

If you could rename any of these category labels, which one would you change and what would you call it instead?

Which best describes your gender?

• Woman
• Man
• Non-binary
• Another identity
• Prefer not to say

In the past 6 months, how familiar have you been with managing account settings on apps or websites?

Overall, how clear are these category labels at first glance?

Where would you change email or push notification preferences?

• Account & Profile
• Billing & Payments
• Orders & Subscriptions
• Security & Privacy
• Notifications & Alerts
• Devices & Integrations
• Help & Support
• Feedback & Community
• I'd use search
• I'm not sure

We'd like to understand your thinking a bit more. An AI moderator will ask you a couple of follow-up questions about your reactions to the category labels and where you expected to find things.

Where do you live?

• North America
• Europe
• Asia-Pacific
• Latin America
• Middle East & North Africa
• Sub-Saharan Africa
• Other region
• Prefer not to say

Which labels seem to overlap in meaning? Select all that feel redundant.

• Account & Profile
• Billing & Payments
• Orders & Subscriptions
• Security & Privacy
• Notifications & Alerts
• Devices & Integrations
• Help & Support
• Feedback & Community
• None of these feel overlapping

Where would you cancel a subscription or turn off auto-renewal?

• Account & Profile
• Billing & Payments
• Orders & Subscriptions
• Security & Privacy
• Notifications & Alerts
• Devices & Integrations
• Help & Support
• Feedback & Community
• I'd use search
• I'm not sure

Based on your responses in this survey, please share any additional thoughts or feelings about these category labels and navigation structure.

What is the highest level of education you have completed?

• Some high school or less
• High school or equivalent
• Some college / Associate degree
• Bachelor's degree
• Graduate or professional degree
• Other
• Prefer not to say

Where would you enable two-factor authentication (2FA)?

• Account & Profile
• Billing & Payments
• Orders & Subscriptions
• Security & Privacy
• Notifications & Alerts
• Devices & Integrations
• Help & Support
• Feedback & Community
• I'd use search
• I'm not sure

What is your current employment status?

• Full-time
• Part-time
• Self-employed
• Student
• Not employed
• Retired
• Other
• Prefer not to say