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Product & UX

Website Navigation & Menu Label Findability Study

Evaluates how users perceive and navigate website menu structures, measuring label clarity, mental models of information architecture, and findability of key content areas. Ideal for UX researchers and product teams validating navigation designs.

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設問の例

テンプレートの内容をプレビューできます。すべての設問は公開前に自由に編集できます。

全20問・約9分
Q01
メッセージ

Welcome to this study on website navigation and menu design. Your participation is entirely voluntary, and you may stop at any time. There are no right or wrong answers—we are interested in your honest opinions and instincts. Your responses are anonymous and will be reported only in aggregate. This survey takes approximately 10 minutes to complete. Please proceed when you are ready.

Q02
プルダウン

In the past 3 months, how often have you visited company or product websites?

  • Daily
  • Several times a week
  • About weekly
  • A few times a month
  • Rarely
  • Never
Q03
ランク付け

Please rank these main menu items from most expected (top) to least expected (bottom) on a typical product website.

  1. Products
  2. Pricing
  3. Solutions
  4. Resources
  5. Support
  6. Company
ドラッグして順位を付ける
Q04
選択式

Which menu label best describes content such as guides, templates, and webinars?

  • Resources
  • Learn
  • Library
  • Education
  • Help Center
Q05
選択式

Imagine you are on a product website. Where would you look first to find pricing information?

  • Products
  • Pricing
  • Solutions
  • Resources
  • Support
  • Company
Q06
AIインタビュー

Based on your experiences and the questions in this survey, what matters most to you when navigating a website for the first time?

Q07
プルダウン

What is your age group?

  • Under 18
  • 18–24
  • 25–34
  • 35–44
  • 45–54
  • 55–64
  • 65+
  • Prefer not to say
Q08
メッセージ

Thank you for completing this survey! Your responses will help improve website navigation and menu design. All data will be reported in aggregate. If you have any questions about this study, please contact the research team.

Q09
オピニオンスケール

How confident do you feel navigating websites to complete tasks (e.g., finding information, making a purchase)?

スケール: 1 – 7
最小:Not at all confident最大:Extremely confident
Q10
選択式

Which menu label best describes content such as customer case studies, industry-specific use cases, and implementation examples?

  • Solutions
  • Use Cases
  • Industries
  • Success Stories
  • Products
Q11
選択式

Where would you look first to find a product demo or free trial?

  • Products
  • Pricing
  • Solutions
  • Resources
  • Support
  • Company
Q12
自由回答（長文）

Based on your responses in this survey, please share any additional thoughts or feelings about website navigation or menu labeling that we haven't covered.

Q13
選択式

What is your gender?

  • Woman
  • Man
  • Non-binary
  • Prefer to self-describe
  • Prefer not to say
Q14
自由回答（長文）

If a menu item is labeled "Solutions," what type of content would you expect to find? Please list a few examples.

Q15
選択式

Where would you look first to find customer case studies or success stories?

  • Products
  • Pricing
  • Solutions
  • Resources
  • Support
  • Company
Q16
プルダウン

Which region do you currently live in?

  • North America
  • Europe
  • Latin America
  • Middle East & North Africa
  • Sub-Saharan Africa
  • South Asia
  • East Asia
  • Southeast Asia
  • Oceania
  • Prefer not to say
Q17
オピニオンスケール

Overall, how clear or unclear do you find the menu labels discussed in this survey (e.g., Products, Solutions, Resources)?

スケール: 1 – 7
最小:Very unclear最大:Very clear
Q18
選択式

Where would you look first to find technical documentation or API guides?

  • Products
  • Pricing
  • Solutions
  • Resources
  • Support
  • Company
Q19
プルダウン

What is the highest level of education you have completed?

  • Less than high school
  • High school or equivalent
  • Some college / trade
  • Bachelor's degree
  • Master's degree
  • Doctorate
  • Prefer not to say
Q20
選択式

What is your current employment status?

  • Employed full time
  • Employed part time
  • Self-employed
  • Student
  • Not employed
  • Retired
  • Prefer not to say

含まれる機能

  • AIによる深掘り

    自由回答に合わせてAIが追加で質問し、固定のフォームでは拾えない具体的な内容を引き出します。

  • 注意確認設問

    急いだ回答や質の低い回答者を除外する仕組みを標準で備えています。

  • AIが作成する設問文

    文言、設問の順序、条件分岐をAIが調査の目的に合わせて作成します。

  • 自動レポート

    回答が集まると、テーマ、引用、わかりやすい要約が自動で作成されます。

他ツールとの比較

ほかのアンケートツールで最も近いテンプレートを調べました。それぞれの優れている点と、このテンプレートがさらに踏み込んでいる点をまとめています。

このテンプレートを選ぶ理由

  • Includes a ranking exercise where respondents order main menu items from most to least expected, directly testing information architecture assumptions
  • Uses targeted 'where would you look first' multiple-choice questions for pricing, demos, case studies, and technical docs to pinpoint findability gaps for specific content types
  • Pairs an open-text question on what a label like 'Solutions' should contain with an adaptive AI follow-up interview that probes each respondent's own reasoning in real time
  • Auto-generates a report from scored responses, with fully transparent AI prompts rather than a black-box scoring model

QuestionPro

Website Information Quality Survey Template

This is a general website information-quality template focused on content trust and completeness rather than menu labels or navigation mental models specifically. It's a fielding-ready static template within QuestionPro's broader survey platform, but the questions aren't built around findability tasks like locating pricing, demos, or docs. Useful as an adjacent website-research template rather than a direct navigation-testing tool.

優れている点

  • Established survey platform with broad question library and reporting tools
  • Customizable template that can be adapted for various website research needs
  • Backed by analytics dashboards typical of QuestionPro's enterprise features

物足りない点

  • No adaptive AI follow-up questioning — respondents can't be probed further on their reasoning
  • Not designed around navigation-specific tasks (e.g., menu ranking or 'where would you look first' scenarios)
  • No published per-response quality scoring or transparent AI prompt methodology

SurveyMonkey

Website Surveys: Questions & Template

This is a broad website feedback template covering general satisfaction and usability questions, not a dedicated navigation or menu-label study. It reads more like a general-purpose starting point/question bank than a purpose-built findability test. Good for overall site sentiment, but lacks structured tasks isolating information architecture comprehension.

優れている点

  • Well-known, easy-to-use survey builder with broad brand trust
  • Large library of pre-written website feedback questions
  • Logic branching and integrations available on their platform

物足りない点

  • No adaptive AI interview to explore why users expect certain content under certain labels
  • Lacks specific findability tasks (e.g., ranking menu items, locating pricing/demo/docs)
  • No automated per-response quality scoring or transparent prompt disclosure

よくあるご質問

「Website Navigation & Menu Label Findability Study」テンプレートにはどのような設問が含まれていますか？

すぐに使える設問が20問含まれており、最初の設問は次のとおりです：「Welcome to this study on website navigation and menu design. Your participation is entirely voluntary, and you may stop…」・「In the past 3 months, how often have you visited company or product websites?」・「Please rank these main menu items from most expected (top) to least expected (bottom) on a typical product website.」。すべての設問は上でプレビューでき、自由に編集できます。

このアンケートの回答にはどのくらい時間がかかりますか？

回答者は通常、20問を約9分で回答し終えます。

テンプレートは編集できますか？

はい。公開前であれば、すべての設問、選択肢、順序を編集できます。設問の追加や削除のほか、調査の目的に合わせた作り直しをAIエディターに依頼することもできます。

このテンプレートは無料で使えますか？

はい。エディターで開けば、すぐに編集を始められます。お試しにアカウントは不要で、無料プランでアンケートを公開できます。

公開の準備はできましたか？

このテンプレートをエディターで開いてみてください。最初の回答者が目にする前に、すべてを自由に変更できます。

このテンプレートを使う無料で始める

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