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Product & UX

Website Navigation Findability Tree Test

Measures how intuitively users locate key tasks within a website's information architecture. Use this to validate navigation labels, identify findability gaps, and prioritize structural improvements.

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設問の例

テンプレートの内容をプレビューできます。すべての設問は公開前に自由に編集できます。

全22問・約10分
Q01
メッセージ

Welcome, and thank you for participating in this navigation study. We're researching how people find information on websites. This survey takes approximately 10 minutes. Your participation is completely voluntary, and you may stop at any time. There are no right or wrong answers — we're interested in your honest first instincts. All responses are confidential and will be reported in aggregate only. Please click 'Next' to begin.

Q02
選択式

How often do you use new websites or apps to complete tasks?

  • Daily
  • A few times a week
  • About once a week
  • A few times a month
  • Less often
  • Never
Q03
メッセージ

For the next set of questions, imagine you are visiting a new website for the first time. We'll describe a task, and you'll tell us where you'd look first to complete it. There are no right or wrong answers — go with your first instinct.

Q04
オピニオンスケール

Thinking about the tasks you just completed, how easy would it be to find pricing and plans on a typical website?

スケール: 1 – 7
最小:Very difficult最大:Very easy
Q05
ランク付け

Rank the following navigation labels by how important they are as top-level menu items (1 = most important).

  1. Pricing
  2. Features
  3. Solutions
  4. Resources
  5. Support
  6. Company
ドラッグして順位を付ける
Q06
自由回答（長文）

Based on your responses in this survey, please share any additional thoughts or feelings about website navigation, labels, or where you expected to find things.

Q07
選択式

What is your age range?

  • 18–24
  • 25–34
  • 35–44
  • 45–54
  • 55–64
  • 65 or older
  • Prefer not to say
Q08
メッセージ

Thank you for completing this study. Your input will directly help us improve website navigation and labeling.

Q09
選択式

Which device do you primarily use when browsing websites or apps?

  • Desktop or laptop
  • Smartphone
  • Tablet
  • I use multiple devices equally
Q10
選択式

Imagine you need to find pricing and plan options. Where would you look first?

  • Pricing & Plans
  • Features
  • Product
  • Account / Billing
  • Get Started / Sign Up
  • Support / Help
  • Company / About
  • Search
Q11
オピニオンスケール

How easy would it be to find customer support on a typical website?

スケール: 1 – 7
最小:Very difficult最大:Very easy
Q12
自由回答（長文）

If you were designing a website menu, what would you label the menu item where users find pricing information?

Q13
AIインタビュー

We'd like to explore your thoughts on website navigation a bit further. An AI moderator will ask a couple of follow-up questions based on your responses.

Q14
選択式

How do you describe your gender?

  • Woman
  • Man
  • Non-binary
  • Prefer not to say
Q15
選択式

Imagine you need to contact customer support. Where would you look first?

  • Help Center / Support
  • Contact Us
  • Chat icon
  • Account
  • Community / Forum
  • Email link in footer
  • Search
Q16
オピニオンスケール

How easy would it be to find account or billing settings on a typical website?

スケール: 1 – 7
最小:Very difficult最大:Very easy
Q17
オピニオンスケール

Overall, how confident are you that you could find what you need on a new website?

スケール: 1 – 7
最小:Not at all confident最大:Extremely confident
Q18
プルダウン

Which region are you currently located in?

  • North America
  • Europe
  • Latin America
  • Asia-Pacific
  • Middle East & North Africa
  • Sub-Saharan Africa
  • Other / Multiple
Q19
選択式

Imagine you need to change your account or billing settings. Where would you look first?

  • Profile avatar menu
  • Account / Billing
  • Settings
  • My Account
  • Help Center
  • Footer links
  • Search
Q20
オピニオンスケール

How easy would it be to learn how a feature works on a typical website?

スケール: 1 – 7
最小:Very difficult最大:Very easy
Q21
選択式

Which of the following roles best describe you? Select all that apply.

  • General consumer
  • Student
  • Business decision-maker
  • Developer / Engineer
  • Designer / UX
  • Marketer
  • Customer support
  • Operations
  • Other
Q22
選択式

Imagine you want to learn how a specific feature works. Where would you look first?

  • Help Center / Docs
  • Product tour / Onboarding
  • Tooltips / Help icons (?)
  • Blog / Resources
  • Community / Forum
  • Search
  • Contact Support

含まれる機能

  • AIによる深掘り

    自由回答に合わせてAIが追加で質問し、固定のフォームでは拾えない具体的な内容を引き出します。

  • 注意確認設問

    急いだ回答や質の低い回答者を除外する仕組みを標準で備えています。

  • AIが作成する設問文

    文言、設問の順序、条件分岐をAIが調査の目的に合わせて作成します。

  • 自動レポート

    回答が集まると、テーマ、引用、わかりやすい要約が自動で作成されます。

他ツールとの比較

ほかのアンケートツールで最も近いテンプレートを調べました。それぞれの優れている点と、このテンプレートがさらに踏み込んでいる点をまとめています。

このテンプレートを選ぶ理由

  • Includes realistic task scenarios (finding pricing, support, billing, feature info) that mirror a true tree-test methodology, not just general satisfaction questions.
  • Pairs each scenario with an ease-of-use opinion scale and a ranking exercise for top-level navigation labels, giving both quantitative and comparative findability data.
  • Adds an open-text 'design your own label' question plus an adaptive AI follow-up interview to probe why users expected navigation items where they did — something static form tools can't do.
  • Closes with role/demographic screening questions so findability gaps can be segmented by user type, device, or experience level.

QuestionPro

Website Information Quality Survey Template

This is a static, fieldable survey template focused on perceived website information quality (accuracy, trustworthiness, clarity) rather than navigation findability or tree testing. It's a reasonable general-purpose website feedback template on an established survey platform, but it doesn't include task-based navigation scenarios or label-ranking exercises.

優れている点

  • Ready-to-use template on a mature survey platform with broad distribution and reporting tools
  • Likely customizable question set for general website content quality
  • Familiar multiple-choice/rating format that's quick for respondents to complete

物足りない点

  • No navigation-specific tasks (e.g., locating pricing, support, billing) or top-level label ranking
  • Static question set only — no adaptive AI follow-up to probe why users struggled to find something
  • No transparent, publishable prompt methodology since there's no AI component

SurveyMonkey

Website Surveys: Questions & Template

This page reads as a general guide/category resource on website feedback surveys with sample questions, rather than a single ready-to-field navigation tree test. It's useful for broad satisfaction or usability feedback but not built around structured findability tasks or IA validation.

優れている点

  • Backed by a well-known survey platform with strong distribution and basic analytics
  • Offers flexible question types for general website feedback
  • Easy to launch quickly for broad audience feedback

物足りない点

  • No dedicated navigation/tree-test task flow (pricing, support, billing, feature findability)
  • Static form only — no adaptive AI interview or voice AI option to explore user reasoning
  • No automated per-response quality scoring or transparent AI prompt methodology

よくあるご質問

「Website Navigation Findability Tree Test」テンプレートにはどのような設問が含まれていますか？

すぐに使える設問が22問含まれており、最初の設問は次のとおりです：「Welcome, and thank you for participating in this navigation study. We're researching how people find information on webs…」・「How often do you use new websites or apps to complete tasks?」・「For the next set of questions, imagine you are visiting a new website for the first time. We'll describe a task, and you…」。すべての設問は上でプレビューでき、自由に編集できます。

このアンケートの回答にはどのくらい時間がかかりますか？

回答者は通常、22問を約10分で回答し終えます。

テンプレートは編集できますか？

はい。公開前であれば、すべての設問、選択肢、順序を編集できます。設問の追加や削除のほか、調査の目的に合わせた作り直しをAIエディターに依頼することもできます。

このテンプレートは無料で使えますか？

はい。エディターで開けば、すぐに編集を始められます。お試しにアカウントは不要で、無料プランでアンケートを公開できます。

公開の準備はできましたか？

このテンプレートをエディターで開いてみてください。最初の回答者が目にする前に、すべてを自由に変更できます。

このテンプレートを使う無料で始める

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