New Service Concept Test & Purchase Intent Survey

Thanks for helping us test a new service idea! Your responses are completely confidential and anonymized. You'll read a short description and share your honest reaction — there are no right answers, and your feedback directly shapes whether and how we build this. About 6-7 minutes.

Read the concept below, then highlight any words or phrases that stand out to you — whether because they excite you, confuse you, or make you skeptical.

(Replace with your new service concept description, including its core benefit, how it works, and its price point.) (Template note: replace with your own concept description before launching.)

Based on what you just read, how likely are you to purchase or sign up for this service if it were available today?

How much do you agree with each statement about this concept?

Thinking about a monthly or one-time price for this service, please answer honestly based on what you'd actually pay.

• At what price would this service be so cheap that you'd question its quality?
• At what price would this service be a bargain — a great deal for the value?
• At what price would this service start to feel expensive, though you'd still consider it?
• At what price would this service be so expensive you would not consider it at all?

From the list below, which benefit of this service matters most to you, and which matters least?

• (Replace with benefit A, e.g., saves time)
• (Replace with benefit B, e.g., lower cost than alternatives)
• (Replace with benefit C, e.g., more personalized)
• (Replace with benefit D, e.g., easier to use)
• (Replace with benefit E, e.g., more reliable/consistent)
• (Replace with benefit F, e.g., better customer support)

What's the biggest thing that would stop you from signing up for this service?

• Price is too high
• I don't see how it's different from what I already use
• I'm not sure it would actually work for me
• I don't trust a new service like this yet
• I don't have a need for it right now
• Nothing — I'd sign up

If this launched, how would it most likely fit into what you do today?

• I'd replace my current solution with this
• I'd use this alongside what I already use
• I'd try it but probably wouldn't stick with it
• I wouldn't use it at all

Probe the reasoning behind the respondent's purchase-intent rating and stated barrier, anchoring on the specific concept described in this survey. If they rated intent low or picked a barrier, ask what single change to the concept, price, or messaging would move them to 'yes'; if they rated it high, ask what would make them hesitate or delay signing up. Get a concrete, specific answer rather than a general impression.

Which age range are you in?

• Under 18
• 18-24
• 25-34
• 35-44
• 45-54
• 55-64
• 65+
• Prefer not to say

How do you describe your gender?

• Woman
• Man
• Non-binary
• Prefer to self-describe
• Prefer not to say

What is your household income range?

• Under $25,000
• $25,000-$49,999
• $50,000-$74,999
• $75,000-$99,999
• $100,000-$149,999
• $150,000 or more
• Prefer not to say

That's everything — thank you for taking a look! Your reactions, pricing input, and the follow-up conversation will directly inform whether and how we bring this service to market.