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Product & UX

New Product Concept Evaluation Survey

Measures consumer reactions to a new product concept across innovation perception, quality assessment, purchase intent, and feature priorities. Designed for pre-launch product testing with target consumers.

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設問の例

テンプレートの内容をプレビューできます。すべての設問は公開前に自由に編集できます。

全17問・約8分
Q01
メッセージ

Welcome to our product evaluation survey. We'd like your honest opinions on a new product concept. This survey takes approximately 6–8 minutes to complete. Your participation is entirely voluntary, and you may stop at any time. There are no right or wrong answers — we're simply interested in your genuine reactions. All responses are confidential and will be reported only in aggregate. By continuing, you agree to participate in this research.

Q02
選択式

Have you purchased or used products in this category within the past 12 months?

  • Yes
  • No
Q03
メッセージ

<p>[INSERT PRODUCT CONCEPT CARD HERE]</p><p>Please review the following product concept carefully before answering the questions that follow.</p><p><strong>Product Name:</strong> [Product Name]</p><p><strong>Description:</strong> [Brief product description, key features, and value proposition]</p><p><strong>Price Range:</strong> [Approximate price]</p><p>[Include product image or prototype photo if available]</p>

Q04
オピニオンスケール

How likely are you to purchase this product?

スケール: 1 – 7
最小:Not at all likely最大:Extremely likely
Q05
オピニオンスケール

How innovative do you find this product overall?

スケール: 1 – 7
最小:Not at all innovative最大:Extremely innovative
Q06
ランク付け

Please rank the following product attributes from most to least important to you.

  1. Design
  2. Functionality
  3. Price
  4. Brand reputation
  5. Customer support
ドラッグして順位を付ける
Q07
AIインタビュー

We'd like to explore your reaction to this product a bit further. What is your overall impression, and what would make you more or less likely to purchase it?

Q08
プルダウン

What is your age range?

  • 18–24
  • 25–34
  • 35–44
  • 45–54
  • 55–64
  • 65 or older
  • Prefer not to say
Q09
メッセージ

Thank you for your valuable feedback! Your responses will help us improve this product before launch. We truly appreciate your time.

Q10
オピニオンスケール

Overall, how would you rate the quality of this product?

スケール: 1 – 7
最小:Very poor quality最大:Excellent quality
Q11
選択式

Which of the following quality aspects stood out positively? Select all that apply.

  • Durability
  • Design / aesthetics
  • Functionality
  • Materials
  • Ease of use
  • None of the above
  • Other (please specify)
Q12
選択式

If you were to purchase this product, how would you prefer to buy it?

  • Online (retailer website)
  • Online (brand's own website)
  • In-store
  • Subscription service
  • No preference
  • Other (please specify)
Q13
自由回答（長文）

Which feature feels most innovative to you, and why?

Q14
プルダウン

What region do you live in?

  • North America
  • Europe
  • Asia-Pacific
  • Latin America
  • Middle East & Africa
  • Other
  • Prefer not to say
Q15
オピニオンスケール

How would you rate the value for money of this product?

スケール: 1 – 7
最小:Very poor value最大:Excellent value
Q16
自由回答（長文）

Based on your responses in this survey, please share any additional thoughts, concerns, or suggestions about this product.

Q17
選択式

What is your gender?

  • Female
  • Male
  • Non-binary / third gender
  • Prefer to self-describe
  • Prefer not to say

含まれる機能

  • AIによる深掘り

    自由回答に合わせてAIが追加で質問し、固定のフォームでは拾えない具体的な内容を引き出します。

  • 注意確認設問

    急いだ回答や質の低い回答者を除外する仕組みを標準で備えています。

  • AIが作成する設問文

    文言、設問の順序、条件分岐をAIが調査の目的に合わせて作成します。

  • 自動レポート

    回答が集まると、テーマ、引用、わかりやすい要約が自動で作成されます。

他ツールとの比較

ほかのアンケートツールで最も近いテンプレートを調べました。それぞれの優れている点と、このテンプレートがさらに踏み込んでいる点をまとめています。

このテンプレートを選ぶ理由

  • Includes a dedicated AI follow-up interview question that adaptively probes reactions to the product concept beyond fixed answer choices
  • Combines quantitative measures (purchase intent, quality, value, innovation opinion scales) with open-text and ranking questions to capture both scores and reasoning
  • Screens respondents by category purchase/usage history before showing the product concept card, helping ensure feedback comes from relevant consumers
  • Closes with an open-ended 'any additional thoughts' question plus demographic dropdowns, supporting segmentation of innovation and purchase-intent results by age, region, and gender

QuestionPro

Top 7 Product Concept Test Survey Template

This page presents a set of product concept test survey templates aimed at pre-launch consumer testing, similar in purpose to our template. It's a static question-list format rather than an interview-style tool, and it's framed as a roundup of templates rather than a single fielding-ready instrument.

優れている点

  • Multiple template variations giving flexibility for different concept-testing scenarios
  • Established survey platform with broad question-type support
  • Content framed specifically around product concept testing, matching buyer intent

物足りない点

  • Static question lists with no adaptive follow-up probing on individual responses
  • No mention of AI-driven interviews or voice-based interviews for deeper qualitative insight
  • No published methodology on how quality of open-ended responses is scored

SurveyMonkey

Product Testing Survey (+15 Questions To Ask)

This is a product testing survey template paired with a guide on which questions to ask, relevant to pre-launch and post-launch product feedback. It's a conventional fixed-question survey rather than a conversational or adaptive format.

優れている点

  • Well-known, widely used survey platform with reliable distribution tools
  • Includes guidance content (suggested questions) alongside the template
  • Covers general product testing use cases beyond just concept evaluation

物足りない点

  • No adaptive AI follow-up questioning — respondents answer the same fixed question set
  • No voice AI interview option or guided screen-share tasks
  • No automated per-response quality scoring described

SurveySparrow

Product Evaluation Survey Template

A product evaluation survey template covering general product feedback, conversationally styled per SurveySparrow's chat-based UI. It targets broader product evaluation rather than being specifically built around new-product-concept pre-launch testing.

優れている点

  • Conversational chat-style survey delivery, which can feel more engaging than plain forms
  • General-purpose product evaluation focus applicable to multiple product types
  • Platform supports typical survey logic and branching

物足りない点

  • No adaptive AI interviewer that generates follow-up questions based on individual answers
  • No voice AI interview or screen-share guided task capability
  • No transparent, published prompt methodology or automated quality scoring per response

よくあるご質問

「New Product Concept Evaluation Survey」テンプレートにはどのような設問が含まれていますか？

すぐに使える設問が17問含まれており、最初の設問は次のとおりです：「Welcome to our product evaluation survey. We'd like your honest opinions on a new product concept. This survey takes app…」・「Have you purchased or used products in this category within the past 12 months?」・「<p>[INSERT PRODUCT CONCEPT CARD HERE]</p><p>Please review the following product concept carefully before answering the q…」。すべての設問は上でプレビューでき、自由に編集できます。

このアンケートの回答にはどのくらい時間がかかりますか？

回答者は通常、17問を約8分で回答し終えます。

テンプレートは編集できますか？

はい。公開前であれば、すべての設問、選択肢、順序を編集できます。設問の追加や削除のほか、調査の目的に合わせた作り直しをAIエディターに依頼することもできます。

このテンプレートは無料で使えますか？

はい。エディターで開けば、すぐに編集を始められます。お試しにアカウントは不要で、無料プランでアンケートを公開できます。

公開の準備はできましたか？

このテンプレートをエディターで開いてみてください。最初の回答者が目にする前に、すべてを自由に変更できます。

このテンプレートを使う無料で始める

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