Reading Habits & Genre Interest Survey

Assesses how big and reachable the opportunity is for a new product, service, or market entry — awareness, purchase intent, price tolerance, and competitive standing — for product and strategy teams, with an AI follow-up that probes the real reasons behind stated purchase intent.

Captures a reader's honest reaction to a specific book — pacing, characters, writing quality, and overall satisfaction — plus an AI follow-up that digs into the moment or decision that actually shaped their rating. Built for publishers, authors, and book clubs who want more than a star rating.

Measures how readers actually consume a magazine — print or digital — how satisfied they are with specific sections, and which content types they'd trade off against each other. An AI follow-up interview digs into the real story behind each reader's satisfaction or recommendation score, surfacing the specific articles, sections, or frustrations that closed questions miss.

Tracks how often people watch movies, which formats and platforms they use, and what drives their viewing choices — built for studios, streaming services, and theater chains. An AI follow-up interview reconstructs the decision journey behind a respondent's most recent movie, surfacing friction points closed questions miss.

Measures how satisfied readers are with your publication's accuracy, depth, timeliness, and relevance, and which content types they value most. An AI follow-up interview digs into the reasoning behind each reader's satisfaction rating so editorial and product teams know what to fix or double down on.

Tracks how people actually spend time across streaming, social, news, podcasts, and print, which factors drive platform and subscription choices, and how much they trust what they consume. An AI follow-up interview digs into the story behind a recent change in habits — a dropped subscription, a new app, or a shift away from a channel — instead of just the stated reason.