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Sales & Revenue

Website Visitor Demographics & Buyer Intent Survey

Profiles who is actually visiting your website — role, company size, industry, and buying stage — alongside purchase intent signals your sales team can act on. An AI follow-up interview digs into the real trigger behind today's visit so revenue teams can prioritize and route leads instead of guessing from traffic data alone.

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設問の例

テンプレートの内容をプレビューできます。すべての設問は公開前に自由に編集できます。

全13問・約7分
Q01
メッセージ

Thanks for stopping by! We'd love to understand who visits our site and what brings you here — it helps us build a better experience for people like you. Your responses are completely confidential and anonymized. This will take about 7 minutes.

Q02
選択式必須

What best describes your main reason for visiting our website today?

  • Researching a problem or solution
  • Comparing vendors or products
  • Looking for pricing information
  • Following up on a conversation with sales
  • Checking on an existing account or order
  • Just browsing / no specific reason
Q03
選択式必須

Which of these best describes where you are in the process of choosing a solution like ours?

  • Just becoming aware of the problem
  • Actively researching options
  • Comparing a short list of vendors
  • Ready to make a decision soon
  • Already a customer
Q04
プルダウン必須

Which industry best describes your organization?

  • Technology / Software
  • Financial Services
  • Healthcare
  • Retail / E-commerce
  • Manufacturing
  • Education
  • Professional Services
  • Government / Nonprofit
  • Other
Q05
選択式必須

How many employees work at your organization?

  • 1-10
  • 11-50
  • 51-200
  • 201-1,000
  • 1,001-5,000
  • More than 5,000
Q06
選択式必須

What best describes your role in a purchase decision for this type of product or service?

  • Final decision maker
  • Strong influence on the decision
  • Researcher gathering options for others
  • No involvement in purchasing decisions
Q07
オピニオンスケール必須

How likely are you to purchase from us in the next 3 months?

スケール: 0 – 10
最小:Not at all likely最大:Extremely likely
Q08
AIインタビュー

Dig into what actually brought this specific visitor to the site today and what would move them closer to a purchase. Anchor on their stated buying stage and purchase-likelihood rating: if they rated intent high, uncover the specific trigger event and timeline; if low, uncover what's blocking them or whether they're the wrong audience entirely. If they said 'just browsing,' gently probe whether there's an underlying need they haven't articulated yet.

Q09
マトリクス

How important is each of the following when you evaluate a company like ours?

5行 × 5列
  • Price / value for money
  • Product features and capabilities
  • Customer support and service
  • Brand reputation and reviews
  • Ease of getting started
列: Not important · Slightly important · Important · Very important · Critical
Q10
選択式

What is your age range?

  • Under 25
  • 25-34
  • 35-44
  • 45-54
  • 55-64
  • 65 or older
Q11
選択式

How do you describe your gender?

  • Woman
  • Man
  • Non-binary
Q12
自由回答（短文）

What city and country are you located in? (Feel free to leave this blank.)

Q13
メッセージ

That's everything — thank you for sharing this! Your answers help our sales and marketing teams understand who's on our site and serve you (and future visitors like you) better.

含まれる機能

  • AIによる深掘り

    自由回答に合わせてAIが追加で質問し、固定のフォームでは拾えない具体的な内容を引き出します。

  • 注意確認設問

    急いだ回答や質の低い回答者を除外する仕組みを標準で備えています。

  • AIが作成する設問文

    文言、設問の順序、条件分岐をAIが調査の目的に合わせて作成します。

  • 自動レポート

    回答が集まると、テーマ、引用、わかりやすい要約が自動で作成されます。

他ツールとの比較

ほかのアンケートツールで最も近いテンプレートを調べました。それぞれの優れている点と、このテンプレートがさらに踏み込んでいる点をまとめています。

このテンプレートを選ぶ理由

  • Pairs firmographic and role questions (industry, company size, purchase-decision role) with explicit buyer-intent signals like buying stage and purchase likelihood in the next 3 months, so sales can prioritize rather than just profile.
  • Includes an AI follow-up interview that probes the specific trigger behind that visitor's session today — going beyond static multiple-choice categories to actual context sales can act on.
  • A matrix question captures which evaluation factors matter most to that visitor, adding a prioritization layer static demographic surveys don't offer.
  • Frames age, gender, and location as optional and skippable, and opens/closes with conversational chat messages rather than a cold form.

QuestionPro

Internet or website demographics survey questions + sample questionnaire template

This is presented as a sample questionnaire and question-list resource on website demographics rather than a ready-to-field template with built-in logic. It covers similar ground — who visits a site and basic profiling — but stops at static question categories. There's no mention of buyer-intent scoring or follow-up probing tied to today's visit.

優れている点

  • Backed by an established survey platform with broad question-type and logic support
  • Offers a structured starting list of website-demographic questions for quick customization
  • Likely supports standard distribution and basic reporting features common to QuestionPro's platform

物足りない点

  • No adaptive AI follow-up interview to dig into why a specific visitor is on the site today
  • No automated per-response quality scoring or voice AI interview option
  • No published transparent prompt methodology — it's a fixed question list, not an interview flow

よくあるご質問

「Website Visitor Demographics & Buyer Intent Survey」テンプレートにはどのような設問が含まれていますか？

すぐに使える設問が13問含まれており、最初の設問は次のとおりです：「Thanks for stopping by! We'd love to understand who visits our site and what brings you here — it helps us build a bette…」・「What best describes your main reason for visiting our website today?」・「Which of these best describes where you are in the process of choosing a solution like ours?」。すべての設問は上でプレビューでき、自由に編集できます。

このアンケートの回答にはどのくらい時間がかかりますか？

回答者は通常、13問を約7分で回答し終えます。

テンプレートは編集できますか？

はい。公開前であれば、すべての設問、選択肢、順序を編集できます。設問の追加や削除のほか、調査の目的に合わせた作り直しをAIエディターに依頼することもできます。

このテンプレートは無料で使えますか？

はい。エディターで開けば、すぐに編集を始められます。お試しにアカウントは不要で、無料プランでアンケートを公開できます。

公開の準備はできましたか？

このテンプレートをエディターで開いてみてください。最初の回答者が目にする前に、すべてを自由に変更できます。

このテンプレートを使う無料で始める

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