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Product & UX

Website Design & Usability Feedback Survey

Measures how easily visitors navigate your site, how the visual design lands, and which design elements most need work — with an AI follow-up that reconstructs the exact moment a visitor got confused or stuck instead of just a satisfaction score. Built for product, UX, and marketing teams evaluating a live site or redesign.

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設問の例

テンプレートの内容をプレビューできます。すべての設問は公開前に自由に編集できます。

全12問・約7分
Q01
メッセージ

Thanks for visiting our website! Your responses are completely confidential and anonymized. We'd love your honest take on the design and how easy it was to use — about 4-5 minutes.

Q02
選択式必須

What were you mainly trying to do on our website today?

  • Find product or service information
  • Make a purchase
  • Get support or contact us
  • Research or compare options
  • Just browsing
Q03
オピニオンスケール必須

How easy was it to find what you were looking for?

スケール: 1 – 7
最小:Very difficult最大:Very easy
Q04
評価スケール必須

How would you rate the overall visual design of the website?

範囲: 1 – 5
最小:Poor最大:Excellent
Q05
マトリクス必須

How much do you agree with each statement about the site you just used?

5行 × 5列
  • The homepage made it clear what this site is for
  • Navigation menu labels made sense to me
  • Pages loaded fast enough
  • The site looked professional and trustworthy
  • It was easy to get back to where I started if I made a wrong click
列: Strongly disagree · Disagree · Neutral · Agree · Strongly agree
Q06
ベスト・ワースト選択（MaxDiff）必須

Which of these areas needs improvement most, and which needs it least?

  • Homepage layout
  • Navigation menu
  • Search functionality
  • Mobile experience
  • Page load speed
  • Visual style and branding
  • Checkout or signup flow
各セットで最も良いもの・最も悪いものを選択最も良い:Most in need of improvement最も悪い:Least in need of improvement
Q07
選択式

Which device did you primarily use to browse the site today?

  • Desktop or laptop
  • Smartphone
  • Tablet
Q08
AIインタビュー

Reconstruct the single moment during this visit where the respondent felt most confused, lost, or slowed down by the design — what were they trying to do, what did they click or look for, and what would have made it obvious? Anchor on their ease-of-finding-things score: if it was low, dig into the specific screen or label that failed them; if it was high, ask what one design detail stood out as especially clear or well done.

Q09
自由回答（長文）

Anything about the design you'd change first, or anything that confused you that we haven't asked about?

Q10
選択式

How often do you typically visit our website?

  • First time visiting
  • A few times a year
  • Monthly
  • Weekly or more often
Q11
選択式

Which age range best describes you?

  • Under 18
  • 18-24
  • 25-34
  • 35-44
  • 45-54
  • 55-64
  • 65 or older
  • Prefer not to say
Q12
メッセージ

That's everything — thank you! Your feedback goes directly into our design review to make the site easier and more enjoyable to use.

含まれる機能

  • AIによる深掘り

    自由回答に合わせてAIが追加で質問し、固定のフォームでは拾えない具体的な内容を引き出します。

  • 注意確認設問

    急いだ回答や質の低い回答者を除外する仕組みを標準で備えています。

  • AIが作成する設問文

    文言、設問の順序、条件分岐をAIが調査の目的に合わせて作成します。

  • 自動レポート

    回答が集まると、テーマ、引用、わかりやすい要約が自動で作成されます。

他ツールとの比較

ほかのアンケートツールで最も近いテンプレートを調べました。それぞれの優れている点と、このテンプレートがさらに踏み込んでいる点をまとめています。

このテンプレートを選ぶ理由

  • Goes beyond a single satisfaction score with an AI follow-up interview that reconstructs the exact moment a visitor got confused or stuck, not just that they were dissatisfied
  • Combines quantitative measures (ease-of-finding-things scale, visual design rating, agreement matrix, max-diff prioritization of which design areas need work most/least) with qualitative depth from the AI interview and an open long-text follow-up
  • Segments feedback by visit intent, device used, visit frequency, and age range so product, UX, and marketing teams can see which design issues hit which users
  • Every AI follow-up prompt is transparent and the results roll into an auto-generated report, so teams don't have to manually synthesize open-ended responses

QuestionPro

Website Feedback Survey Template

This is a genuinely comparable, fielding-ready website feedback template covering navigation, satisfaction, and design perception. It's a static questionnaire designed to be deployed as-is, with QuestionPro's broader survey and analytics platform behind it. It targets the same use case as ours — collecting visitor feedback on a live site — but relies on fixed question sets rather than adaptive probing.

優れている点

  • Ready-to-use, purpose-built for general website feedback collection
  • Backed by QuestionPro's established survey platform with reporting and analytics tooling
  • Likely customizable question library covering common usability and satisfaction themes

物足りない点

  • Static question flow with no adaptive AI follow-up to dig into why a specific respondent struggled
  • No mechanism to reconstruct the specific moment of user confusion beyond what a rating or open-text box captures
  • No published transparent prompt methodology, since it isn't built around AI-driven interviewing

よくあるご質問

「Website Design & Usability Feedback Survey」テンプレートにはどのような設問が含まれていますか？

すぐに使える設問が12問含まれており、最初の設問は次のとおりです：「Thanks for visiting our website! Your responses are completely confidential and anonymized. We'd love your honest take o…」・「What were you mainly trying to do on our website today?」・「How easy was it to find what you were looking for?」。すべての設問は上でプレビューでき、自由に編集できます。

このアンケートの回答にはどのくらい時間がかかりますか？

回答者は通常、12問を約7分で回答し終えます。

テンプレートは編集できますか？

はい。公開前であれば、すべての設問、選択肢、順序を編集できます。設問の追加や削除のほか、調査の目的に合わせた作り直しをAIエディターに依頼することもできます。

このテンプレートは無料で使えますか？

はい。エディターで開けば、すぐに編集を始められます。お試しにアカウントは不要で、無料プランでアンケートを公開できます。

公開の準備はできましたか？

このテンプレートをエディターで開いてみてください。最初の回答者が目にする前に、すべてを自由に変更できます。

このテンプレートを使う無料で始める

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