Website Intercept: Task Success & Friction Survey
A short on-site pop-up survey that captures why a visitor came, whether they accomplished their task, and where they hit friction — with an AI follow-up that reconstructs the exact moment things went wrong instead of relying on a vague satisfaction score. Built for UX and product teams running always-on site feedback.
設問の例
テンプレートの内容をプレビューできます。すべての設問は公開前に自由に編集できます。
What brought you to our website today?
- Researching a product or service
- Looking for pricing or plans
- Trying to contact support or get help
- Reading content, blog, or resources
- Just browsing / no specific reason
- (Replace with a task specific to your site, e.g. 'Tracking an order')
Were you able to do what you came here to do today?
- Yes, completely
- Partially — I got some of the way there
- No, I couldn't complete it
- I wasn't trying to do anything specific
Overall, how easy or difficult was it to accomplish what you came here to do?
Did any of the following get in your way during this visit? Select all that apply.
- Couldn't find what I was looking for
- Page loaded slowly or errored out
- Confusing navigation or layout
- Too much information / hard to scan
- Needed information wasn't available
- Something else got in the way
Reconstruct exactly what happened during this visit: what the respondent was trying to do, the specific page or step where it went smoothly or broke down, and what they expected to happen instead. If they said they couldn't complete their task or picked an obstacle, get concrete detail (what they clicked, searched, or expected) rather than a general complaint. If they completed their task easily, briefly confirm what worked so it isn't accidentally changed later.
How satisfied are you with your experience on the site today?
How likely are you to recommend our website to a friend or colleague?
If there's one thing we could change to make this site easier to use, what would it be?
Which best describes your relationship with (Replace with your company name)?
- Current customer
- Considering becoming a customer
- Former customer
- Not a customer / just researching
- Prefer not to say
How often do you visit our website?
- First time here
- A few times a month
- Weekly or more
- Rarely
- Prefer not to say
Thanks for the feedback! We review these responses weekly to fix friction points and prioritize site improvements. No login or purchase required — enjoy the rest of your visit.
含まれる機能
AIによる深掘り
自由回答に合わせてAIが追加で質問し、固定のフォームでは拾えない具体的な内容を引き出します。
注意確認設問
急いだ回答や質の低い回答者を除外する仕組みを標準で備えています。
AIが作成する設問文
文言、設問の順序、条件分岐をAIが調査の目的に合わせて作成します。
自動レポート
回答が集まると、テーマ、引用、わかりやすい要約が自動で作成されます。
他ツールとの比較
ほかのアンケートツールで最も近いテンプレートを調べました。それぞれの優れている点と、このテンプレートがさらに踏み込んでいる点をまとめています。
このテンプレートを選ぶ理由
- Includes a dedicated AI follow-up interview step that reconstructs the exact moment a visitor hit friction, rather than stopping at a satisfaction or effort score
- Combines a task-success check, an effort/difficulty scale, and a multi-select friction-source question so teams can quantify and then explain the drop-off
- Pairs standard NPS and satisfaction ratings with an open-ended improvement question and segmenting questions (relationship to company, visit frequency) for richer context
- Ships as a ready-to-field on-site intercept flow with built-in chat-style intro/outro messaging, not just a static question list
SurveyMonkey
Website Feedback Survey TemplateA standard fielding-ready website feedback template covering satisfaction and usability questions. It's built on SurveyMonkey's established survey infrastructure with broad distribution and analysis tools, but the question set itself is fixed rather than adaptive.
優れている点
- Well-established survey platform with strong distribution and reporting tools
- Simple, quick-to-deploy template for general site feedback
- Familiar interface for respondents, likely improving completion rates
物足りない点
- No adaptive AI follow-up to probe why a specific friction point occurred
- No voice AI interview option
- No automated per-response quality scoring or transparent prompt methodology
SurveySparrow
Website Intercept Survey TemplateA conversational-style intercept survey template aimed at capturing on-site visitor feedback, in the same category as QuestionPunk's template. It relies on SurveySparrow's chat-like UI for engagement but the flow is a fixed question sequence rather than an adaptive interview.
優れている点
- Conversational UI designed to feel more engaging than a static form
- Purpose-built for the website intercept use case
- Likely supports basic branching logic typical of the platform
物足りない点
- No AI-driven follow-up that reconstructs the specific friction moment
- No voice AI interview capability
- No transparent, published prompt methodology or automated quality scoring per response
よくあるご質問
「Website Intercept: Task Success & Friction Survey」テンプレートにはどのような設問が含まれていますか?
すぐに使える設問が12問含まれており、最初の設問は次のとおりです:「Hi! Got 60 seconds? We'd love to know how today's visit to (Replace with your site name) went — your answers help us fix…」・「What brought you to our website today?」・「Were you able to do what you came here to do today?」。すべての設問は上でプレビューでき、自由に編集できます。
このアンケートの回答にはどのくらい時間がかかりますか?
回答者は通常、12問を約7分で回答し終えます。
テンプレートは編集できますか?
はい。公開前であれば、すべての設問、選択肢、順序を編集できます。設問の追加や削除のほか、調査の目的に合わせた作り直しをAIエディターに依頼することもできます。
このテンプレートは無料で使えますか?
はい。エディターで開けば、すぐに編集を始められます。お試しにアカウントは不要で、無料プランでアンケートを公開できます。
公開の準備はできましたか?
このテンプレートをエディターで開いてみてください。最初の回答者が目にする前に、すべてを自由に変更できます。
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