すべてのテンプレート
Product & UX

Website Visitor Profile & Experience Survey

A short on-site intercept that profiles who is visiting your website, why they came, and whether they accomplished their goal — paired with an AI follow-up that reconstructs the actual task a visitor was trying to complete and where it broke down. Built for product and UX teams who need more than traffic analytics to understand visitor intent.

設問の例

テンプレートの内容をプレビューできます。すべての設問は公開前に自由に編集できます。

全13問・約7分
Q01
メッセージ

Hi! We're trying to understand who visits our website and how well it's working for you. Your responses are completely confidential and anonymized. This will take about 7 minutes, and there are no wrong answers — just tell us about today's visit.

Q02
選択式必須

What best describes your main reason for visiting our website today?

  • Researching a product or service before buying
  • Looking for pricing or plan information
  • Trying to contact support or get help
  • Comparing us to other options
  • Reading content, blog, or resources
  • Returning to complete something I started earlier
  • Just browsing / no specific reason
Q03
選択式

How did you find your way to our website today?

  • Search engine (e.g., Google)
  • Social media
  • Email or newsletter link
  • Typed the address directly / bookmark
  • Link from another website or article
  • Recommendation from a friend or colleague
  • Online ad
Q04
選択式必須

Which best describes your history visiting our website?

  • This is my first visit
  • I've visited a few times before
  • I visit regularly
Q05
オピニオンスケール必須

How easy was it to find the information or feature you were looking for today?

スケール: 1 – 7
最小:Very difficult最大:Very easy
Q06
選択式必須

Did you find what you were looking for during this visit?

  • Yes, completely
  • Partially
  • No, not at all
  • I wasn't looking for anything specific
Q07
マトリクス

Please rate the following aspects of the website based on today's visit.

5行 × 5列
  • Site navigation and menus
  • Page load speed
  • Relevance of content to your needs
  • Visual design and layout
  • Experience on your phone or tablet
列: Poor · Below average · Average · Good · Excellent
Q08
AIインタビュー

Reconstruct the specific task the visitor was trying to complete today: what page or information they needed, the exact steps they took, and where things worked or broke down. If they said they only 'partially' found what they needed or 'no, not at all', dig into what got in the way — confusing navigation, missing content, technical issues — and what they did next (gave up, searched elsewhere, contacted support). If they were 'just browsing', ask what would have turned browsing into action.

Q09
オピニオンスケール必須

How likely are you to recommend this website to a friend or colleague looking for something similar?

スケール: 0 – 10
最小:Not at all likely最大:Extremely likely
Q10
自由回答(長文)

What's one thing we could change to make this website more useful for you?

Q11
選択式

Which best describes your role?

  • Individual contributor
  • Manager or team lead
  • Director or VP
  • Executive / C-level
  • Business owner / founder
  • Student
  • Not currently working
Q12
プルダウン

How large is the organization you work for? (If not applicable, choose 'Prefer not to say')

  • Just me / solo
  • 2-10 employees
  • 11-50 employees
  • 51-200 employees
  • 201-1000 employees
  • 1000+ employees
  • Not applicable
  • Prefer not to say
Q13
メッセージ

Thanks so much for sharing your visit with us! Your answers help our product and design teams fix real friction points and prioritize what to build next.

含まれる機能

  • AIによる深掘り

    自由回答に合わせてAIが追加で質問し、固定のフォームでは拾えない具体的な内容を引き出します。

  • 注意確認設問

    急いだ回答や質の低い回答者を除外する仕組みを標準で備えています。

  • AIが作成する設問文

    文言、設問の順序、条件分岐をAIが調査の目的に合わせて作成します。

  • 自動レポート

    回答が集まると、テーマ、引用、わかりやすい要約が自動で作成されます。

他ツールとの比較

ほかのアンケートツールで最も近いテンプレートを調べました。それぞれの優れている点と、このテンプレートがさらに踏み込んでいる点をまとめています。

このテンプレートを選ぶ理由

  • Goes beyond static rating questions with an AI follow-up interview that reconstructs the specific page, task, and breakdown point for each visitor, turning 'I couldn't find it' into an actionable story.
  • Combines quantitative context (visit history, discovery channel, role, org size) with qualitative depth, so product and UX teams can segment friction by visitor type, not just aggregate scores.
  • Includes a matrix rating of specific site aspects plus a single open-ended 'one thing to change' question, giving both structured benchmarking and prioritized qualitative input in one flow.
  • Uses transparent, published prompts for the AI interview step, so teams can see exactly what was asked and why before trusting the auto-generated report.

QuestionPro

Website Visitor Profile Survey Template

A directly comparable, ready-to-field template covering visitor profiling questions similar in scope to ours. It's a fixed-question survey without any adaptive interviewing layer, so all follow-up depth depends on pre-written questions rather than dynamic probing. Good for quick deployment if visitor segmentation alone is the goal.

優れている点

  • Purpose-built template specifically for website visitor profiling, so setup is fast
  • Backed by a large established survey platform with broad question-type support

物足りない点

  • Static question set with no adaptive AI follow-up to probe why a visitor struggled
  • No task-reconstruction mechanism to identify exactly where a visit broke down
  • No published methodology for how responses are scored or interpreted

Jotform

Visitor Experience Survey Form Template

A customizable form template built on Jotform's drag-and-drop form builder, useful for capturing basic visitor experience feedback. It's a static form rather than an interview instrument, so open-ended answers stay as raw text with no automated follow-up. Best suited for teams that just need a simple feedback form embedded on a site.

優れている点

  • Easy visual customization via Jotform's form builder
  • Wide integration options typical of Jotform's ecosystem

物足りない点

  • No adaptive AI follow-up interview or voice interview option to dig into open-ended answers
  • No automated quality scoring of individual responses
  • No auto-generated analytical report tied to task reconstruction

Typeform

Ask your website visitors how good their experience was

A conversational-style, one-question-at-a-time template that reads well on-site and covers general UX satisfaction. Its conversational format is scripted rather than adaptive, meaning follow-up questions are pre-set and cannot branch based on live interpretation of an answer. Works well for lightweight, on-brand satisfaction capture rather than deep task diagnosis.

優れている点

  • Polished, on-brand conversational UI known for high completion rates
  • Simple to embed as a website intercept

物足りない点

  • No true adaptive AI interviewing — branching logic is manually pre-configured, not dynamically generated
  • No screen-share or guided task capability to observe actual visitor behavior
  • No per-response quality scoring or transparent prompt methodology

SurveyMonkey

Website Surveys: Questions & Template

This page reads more like a guide/category hub covering website survey questions and a general template, rather than a single fielding-ready visitor-profile instrument. It's useful for inspiration on question wording but requires assembly before deployment. As with the others, any qualitative answers collected are static text with no follow-up logic.

優れている点

  • Backed by a well-known survey platform with strong reporting and analytics dashboards
  • Provides broad question-bank guidance for building a custom website survey

物足りない点

  • Presented as a guide/collection of sample questions rather than a ready-to-field single template
  • No adaptive AI or voice interview follow-up to reconstruct visitor tasks
  • No automated per-response quality scoring or transparent AI prompt disclosure

よくあるご質問

「Website Visitor Profile & Experience Survey」テンプレートにはどのような設問が含まれていますか?

すぐに使える設問が13問含まれており、最初の設問は次のとおりです:「Hi! We're trying to understand who visits our website and how well it's working for you. Your responses are completely c…」・「What best describes your main reason for visiting our website today?」・「How did you find your way to our website today?」。すべての設問は上でプレビューでき、自由に編集できます。

このアンケートの回答にはどのくらい時間がかかりますか?

回答者は通常、13問を約7分で回答し終えます。

テンプレートは編集できますか?

はい。公開前であれば、すべての設問、選択肢、順序を編集できます。設問の追加や削除のほか、調査の目的に合わせた作り直しをAIエディターに依頼することもできます。

このテンプレートは無料で使えますか?

はい。エディターで開けば、すぐに編集を始められます。お試しにアカウントは不要で、無料プランでアンケートを公開できます。

公開の準備はできましたか?

このテンプレートをエディターで開いてみてください。最初の回答者が目にする前に、すべてを自由に変更できます。

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