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Product & UX

Website Visitor Follow-Up Experience Survey

Captures what visitors came to your site to do, whether they succeeded, and where they got stuck — with an AI follow-up that reconstructs the actual browsing journey behind any failed or frustrating visit. Built for product, UX, and marketing teams who want more than a bounce-rate number.

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設問の例

テンプレートの内容をプレビューできます。すべての設問は公開前に自由に編集できます。

全12問・約7分
Q01
メッセージ

Thanks for visiting our site! Your responses are completely confidential and anonymized. We'd love to know how it went — this takes about 7 minutes and helps us fix what's not working.

Q02
選択式必須

What best describes why you visited our site today?

  • Researching a product or service before buying
  • Comparing us to alternatives
  • Looking for pricing information
  • Trying to contact support or get help
  • Reading content, blog, or resources
  • Returning to complete something I'd started
  • Just browsing / not sure yet
Q03
オピニオンスケール必須

Were you able to accomplish what you came to do?

スケール: 0 – 10
最小:Not at all最大:Completely
Q04
評価スケール必須

How easy was it to find the information or page you were looking for?

範囲: 1 – 5
最小:Very difficult最大:Very easy
Q05
選択式

Did any of these get in your way during this visit? Select all that apply.

  • Navigation was confusing
  • Page loaded slowly or errored
  • Couldn't find pricing or key details
  • Too much text / hard to scan
  • Didn't work well on my phone
  • Chat or contact options were hard to find
  • Nothing — it went smoothly
Q06
自由回答（短文）

What specific page, feature, or piece of information were you trying to find?

Q07
オピニオンスケール必須

How likely are you to come back to our site the next time you need something we offer?

スケール: 0 – 10
最小:Very unlikely最大:Very likely
Q08
AIインタビュー

Reconstruct the respondent's actual path through the site on this visit: where they landed, what they clicked or searched for, and the exact moment things went well or fell apart. If they said they couldn't accomplish their goal or rated ease of finding information low, dig into what they expected to see instead and what they tried before giving up. If the visit went smoothly, ask what almost stopped them and what would make them recommend the site to a colleague.

Q09
自由回答（長文）

Anything else about your visit today you'd want our team to know?

Q10
選択式

Which best describes you?

  • First-time visitor
  • Returning visitor, not yet a customer
  • Current customer
  • Former customer
  • Prefer not to say
Q11
選択式

What device were you using during this visit?

  • Desktop or laptop
  • Phone
  • Tablet
  • Prefer not to say
Q12
メッセージ

That's everything — thank you for the honest feedback! We use responses like yours to fix friction points and prioritize what to improve on the site next.

含まれる機能

  • AIによる深掘り

    自由回答に合わせてAIが追加で質問し、固定のフォームでは拾えない具体的な内容を引き出します。

  • 注意確認設問

    急いだ回答や質の低い回答者を除外する仕組みを標準で備えています。

  • AIが作成する設問文

    文言、設問の順序、条件分岐をAIが調査の目的に合わせて作成します。

  • 自動レポート

    回答が集まると、テーマ、引用、わかりやすい要約が自動で作成されます。

他ツールとの比較

ほかのアンケートツールで最も近いテンプレートを調べました。それぞれの優れている点と、このテンプレートがさらに踏み込んでいる点をまとめています。

このテンプレートを選ぶ理由

  • Goes beyond a satisfaction score with an AI follow-up interview that reconstructs the respondent's actual path through the site — where they landed, what they clicked, and where they got stuck — for any failed or frustrating visit
  • Pairs quantitative signals (task success, ease-of-finding rating, obstacle checklist) with open-ended context so product/UX/marketing teams get the 'why' behind the number, not just a bounce-rate proxy
  • Screens respondents by visit intent and device/segment first, so the AI follow-up and quality scoring can focus probing on the visitors whose journeys actually matter
  • Every response is automatically quality-scored and rolled into a report, and the AI's prompts are transparent — not a black box — so teams can trust and audit what the follow-up asked

QuestionPro

Website Visitor Follow-up Survey Template

A ready-to-field template closely aligned in topic to ours, covering visitor intent and follow-up-style questions. It's a static question set rather than an adaptive interview, so any 'follow-up' is pre-scripted rather than generated per response. Good starting point for teams wanting a quick, editable survey without conversational AI.

優れている点

  • Directly targeted at the same use case (post-visit follow-up)
  • Part of a large template library with QuestionPro's broader survey/reporting toolset
  • Likely quick to deploy and customize for basic visitor feedback

物足りない点

  • No adaptive AI interview — follow-up questions are fixed, not generated from the respondent's actual answers
  • No mention of voice AI or screen-share guided tasks to observe real browsing behavior
  • No published per-response quality scoring or transparent AI prompt methodology

Jotform

Visitor Experience Survey Form Template

A drag-and-drop form template for capturing general visitor experience, built on Jotform's form-builder platform. It's a static form rather than a conversational survey, so it captures answers as given without probing deeper on frustrating visits. Strong if the goal is simple data collection and easy embedding, not journey reconstruction.

優れている点

  • Easy to customize visually via Jotform's drag-and-drop builder
  • Simple to embed on a website or share via link
  • Familiar, low-friction form format for casual respondents

物足りない点

  • No adaptive follow-up questioning — respondents can't be probed further on vague or negative answers
  • No AI-driven reconstruction of the visitor's actual on-site path
  • No automated quality scoring of open-ended responses

Typeform

Ask your website visitors how good their experience was

A conversational-style, one-question-at-a-time template focused on general website UX sentiment. It offers a pleasant respondent experience but is still a fixed question flow rather than an AI-adaptive interview. Best suited for lightweight sentiment pulse-checks rather than diagnosing specific stuck points.

優れている点

  • Polished, conversational UI that keeps completion rates high
  • Simple to theme and match to brand
  • Good for quick, broad sentiment capture

物足りない点

  • No true adaptive AI probing — logic branches are manually pre-set, not generated from response content
  • No mechanism to reconstruct the actual browsing journey behind a bad visit
  • No automated quality scoring or transparent AI prompt design

SurveyMonkey

Website Surveys: Questions & Template

This reads as a general guide-plus-template page covering website feedback questions broadly, rather than a single purpose-built visitor-followup template. It's useful as a question-bank reference but requires assembly into a specific fielding-ready survey. Backed by SurveyMonkey's established analytics and benchmarking.

優れている点

  • Broad question-bank coverage across many website feedback scenarios
  • Backed by SurveyMonkey's mature analytics and benchmark data
  • Easy integration with existing SurveyMonkey accounts and distribution channels

物足りない点

  • Page functions more as a guide/question list than a single ready-to-field template
  • No adaptive AI interview or voice AI option to dig into a specific frustrating visit
  • No automated quality scoring or journey-reconstruction capability

よくあるご質問

「Website Visitor Follow-Up Experience Survey」テンプレートにはどのような設問が含まれていますか？

すぐに使える設問が12問含まれており、最初の設問は次のとおりです：「Thanks for visiting our site! Your responses are completely confidential and anonymized. We'd love to know how it went —…」・「What best describes why you visited our site today?」・「Were you able to accomplish what you came to do?」。すべての設問は上でプレビューでき、自由に編集できます。

このアンケートの回答にはどのくらい時間がかかりますか？

回答者は通常、12問を約7分で回答し終えます。

テンプレートは編集できますか？

はい。公開前であれば、すべての設問、選択肢、順序を編集できます。設問の追加や削除のほか、調査の目的に合わせた作り直しをAIエディターに依頼することもできます。

このテンプレートは無料で使えますか？

はい。エディターで開けば、すぐに編集を始められます。お試しにアカウントは不要で、無料プランでアンケートを公開できます。

公開の準備はできましたか？

このテンプレートをエディターで開いてみてください。最初の回答者が目にする前に、すべてを自由に変更できます。

このテンプレートを使う無料で始める

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