Q01
メッセージ
すべてのテンプレートMarket Research
Brand Personality Semantic Differential
Map your brand's personality on classic semantic differential scales — traditional vs. innovative, corporate vs. human, premium vs. affordable — and compare against a competitor. The AI interviewer chases the associations behind the ratings, so you learn where the perception comes from.
設問の例
テンプレートの内容をプレビューできます。すべての設問は公開前に自由に編集できます。
全8問・約5分
Q02
選択式必須
How familiar are you with this brand?
- I'm a current customer
- I've used it in the past
- I know it but haven't used it
- I only just heard of it
Q03
スライダーマトリクス必須
Where does the brand sit between each pair of opposites? (Left = first word, right = second word.)
7行（各行にスライダー1つ）
- Traditional ↔ Innovative
- Corporate ↔ Human
- Complicated ↔ Simple
- Affordable ↔ Premium
- Niche ↔ Mainstream
- ほか2件
スライダー 0〜10最小:First word最大:Second word
Q04
自由回答（短文）必須
If this brand were a person at a party, how would you describe them in one sentence?
Q05
プルダウン
Which of these brands feels most similar in personality?
- (Replace with competitor A)
- (Replace with competitor B)
- (Replace with competitor C)
- None of these
Q06
オピニオンスケール必須
How likely would you be to recommend this brand to someone with similar needs?
スケール: 0 – 10
最小:Not at all likely最大:Extremely likely
Q07
AIインタビュー
Explore where the brand impressions come from: the specific touchpoint or memory behind their most extreme rating, which pair they found hardest to place and why, how the 'person at a party' description connects to real experiences with the brand, and what the brand would have to do to move one chosen dimension (e.g., from corporate toward human).
Q08
メッセージ
Thank you! Your placements build the brand's personality profile — and the interviews explain which experiences created it.
含まれる機能
AIによる深掘り
自由回答に合わせてAIが追加で質問し、固定のフォームでは拾えない具体的な内容を引き出します。
注意確認設問
急いだ回答や質の低い回答者を除外する仕組みを標準で備えています。
AIが作成する設問文
文言、設問の順序、条件分岐をAIが調査の目的に合わせて作成します。
自動レポート
回答が集まると、テーマ、引用、わかりやすい要約が自動で作成されます。
他ツールとの比較
ほかのアンケートツールで最も近いテンプレートを調べました。それぞれの優れている点と、このテンプレートがさらに踏み込んでいる点をまとめています。
このテンプレートを選ぶ理由
- Classic semantic differential pairs on smooth sliders, plus a projective 'person at a party' question that surfaces associations scales miss
- The AI interview traces each extreme rating to the actual touchpoint that created it — the part brand trackers never explain
- Competitor-similarity and recommend items make the profile comparable and actionable
- Familiarity screening separates customer perception from bystander perception
Jotform
Semantic Differential Survey Form TemplateThe most on-the-nose semantic-differential template of the set: it centers on an 'Adjective Pair Ratings Matrix' asking respondents to rate a subject across contrasting adjective pairs, plus overall satisfaction, ease-of-use, and recommend scales. Fully editable in a no-code builder with conditional logic, but the bipolar matrix is a static grid with no probing of why a brand skews to one pole.
優れている点
- Purpose-built adjective-pair matrix that is exactly the semantic-differential (bipolar scale) format
- Combines Scale Rating, Matrix, and Star Rating field types plus an open-ended comment box for qualitative color
- No-code builder lets users adjust the rating scale, reword adjective pairs, and add conditional logic
- Includes overall impression, ease-of-use, and likelihood-to-recommend items alongside the matrix
物足りない点
- Bipolar matrix is a fixed grid with no adaptive follow-up asking why the brand pulls toward a given adjective
- Adjective pairs must be hand-authored; no methodology guidance on which brand-personality dimensions to test
- Single open comment box rather than an AI-moderated qualitative interview
- No automated report translating the differential scores into a brand-positioning narrative
Qualtrics
Brand Perception Study SolutionEnterprise, PhD-designed brand-perception solution with prebuilt survey logic, a recommended ~300-respondent sample, respondent sourcing, and auto-generated charts/PDF reports. Measures tangible and intangible brand associations relative to competitors and mixes quantitative attribute ratings with open-ended 'why' questions. Powerful and methodologically credible, but gated behind a Research Core license and English-only.
優れている点
- PhD-designed methodology with prebuilt logic, structure, and recommended sample size (~300)
- Explicitly competitive: measures brand associations relative to competitors
- Bundled respondent sourcing plus prebuilt reports, expert-designed charts, and shareable PDF output
- Blends quantitative attribute assessment with open-ended questions for the source of perceptions
物足りない点
- Requires a Research Core 3 license and is English-only; heavy setup vs. a self-serve template
- Open-ended 'why' questions are one-shot, not an adaptive AI interview that probes each association
- Uses attribute batteries rather than a true bipolar semantic-differential scale
- Methodology is proprietary and not exposed as an editable, transparent prompt
Attest
15 Brand perception survey questions and examples (+ template)A downloadable brand-perception template plus a walkthrough of 15 sample questions spanning associations, emotional response, positioning, pricing perception, advertising, and top-of-mind recall. Uses a mix of single/multiple choice, ranking, scales, open text, and NPS. Strong on breadth of brand dimensions and best-practice guidance, but a conventional static questionnaire with no adaptive depth.
優れている点
- Broad, well-organized coverage: brand associations, emotional traits, positioning, pricing perception, advertising, and top-of-mind recall
- Mixes six question formats (single/multiple choice, ranking, scales, open text, NPS) to keep respondents engaged
- Concrete best-practice guidance (keep to 10-12 questions, include don't-know/N/A, pre-test with reviewers)
- Downloadable, five-minute template designed for quick fielding
物足りない点
- Open-text items are single-shot; no AI follow-up to probe an emotional association or negative experience
- Not a bipolar semantic-differential instrument despite covering brand traits
- No native constant-sum to force trade-offs among brand attributes or price tiers
- No auto-generated brand report; interpretation is left to the user
QuestionPro
Semantic Differential Survey TemplateA true semantic differential template — multi-point bipolar ratings of a product, company, or brand. Methodologically on-target; what it lacks is any probe into where the perceptions come from.
優れている点
- Correct bipolar multi-point semantic differential structure
- Curated by a specialist research platform and customizable
- Free to use with QuestionPro's reporting
物足りない点
- No exploration of which experiences created each rating
- Static scales only — no projective or open follow-up built in
- No competitor-comparison framing in the template itself
よくあるご質問
「Brand Personality Semantic Differential」テンプレートにはどのような設問が含まれていますか？
すぐに使える設問が8問含まれており、最初の設問は次のとおりです：「This is a study about impressions — there are no wrong answers. Your responses are completely confidential and anonymize…」・「How familiar are you with this brand?」・「Where does the brand sit between each pair of opposites? (Left = first word, right = second word.)」。すべての設問は上でプレビューでき、自由に編集できます。
このアンケートの回答にはどのくらい時間がかかりますか？
回答者は通常、8問を約5分で回答し終えます。
テンプレートは編集できますか？
はい。公開前であれば、すべての設問、選択肢、順序を編集できます。設問の追加や削除のほか、調査の目的に合わせた作り直しをAIエディターに依頼することもできます。
このテンプレートは無料で使えますか？
はい。エディターで開けば、すぐに編集を始められます。お試しにアカウントは不要で、無料プランでアンケートを公開できます。
公開の準備はできましたか？
このテンプレートをエディターで開いてみてください。最初の回答者が目にする前に、すべてを自由に変更できます。
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