QuestionPunkQuestionPunk
無料で始める
すべてのテンプレート
Industry-Specific

Retail Store Personality & Brand Character Survey

Measures how shoppers perceive a store's personality — trustworthy, trendy, premium, approachable — and whether that character matches what they actually want. Includes a best-worst trade-off on trait priority and an AI follow-up interview that digs into the mental image customers form of the brand and why.

このテンプレートを使うほかのテンプレートを見る

設問の例

テンプレートの内容をプレビューできます。すべての設問は公開前に自由に編集できます。

全13問・約7分
Q01
メッセージ

Thanks for taking a few minutes to share your impressions of (Replace with Retailer Name)! We're curious how the store 'feels' to you as a shopper. Your responses are completely confidential and anonymized. About 5 minutes, and there are no wrong answers.

Q02
選択式必須

In the last 3 months, how often have you shopped at (Replace with Retailer Name), in-store or online? (Template note: adjust the recency window to fit your category.)

  • Not at all
  • Once
  • A few times
  • Monthly or more
  • Weekly or more
Q03
マトリクス必須

How much do you agree that (Replace with Retailer Name) feels each of these ways to you?

6行 × 5列
  • Trustworthy and reliable
  • Exciting and on-trend
  • Upscale or sophisticated
  • Down-to-earth and approachable
  • Practical and no-nonsense
  • ほか1件
列: Strongly disagree · Disagree · Neutral · Agree · Strongly agree
Q04
ベスト・ワースト選択（MaxDiff）必須

Which of these traits best and worst describe the personality of (Replace with Retailer Name), based on your experience?

  • Trustworthy
  • Trendy
  • Friendly
  • Premium
  • Innovative
  • Traditional
  • Fun
  • Practical
各セットで最も良いもの・最も悪いものを選択最も良い:Most like this store最も悪い:Least like this store
Q05
オピニオンスケール必須

If (Replace with Retailer Name) were a person you could befriend, how likely would you be to want them in your circle?

スケール: 0 – 10
最小:Not at all likely最大:Extremely likely
Q06
評価スケール必須

How well does the store's overall personality match what you personally look for when you shop?

範囲: 1 – 5
最小:Poor match最大:Excellent match
Q07
選択式

Compared to (Replace with Competitor A), how would you describe the personality of (Replace with Retailer Name)?

  • More premium / upscale
  • More approachable / friendly
  • More exciting / trend-driven
  • More practical / functional
  • About the same personality
Q08
自由回答（短文）

If (Replace with Retailer Name) were a person, who would they be — a celebrity, character, or 'type' of person? Answer in one sentence.

Q09
AIインタビュー

Explore the mental image the respondent has of the store as a 'person': ask them to describe how that person dresses, talks, or spends a weekend, and where that impression comes from (store design, staff, ads, product mix). Anchor on whichever trait they rated most strongly or picked in the trade-off question and probe why it fits or doesn't. If they compared it unfavorably to the competitor, ask what single change would shift the store's personality closer to what they want.

Q10
メッセージ

Almost done — just a couple of quick questions about you to help us understand different shopper groups.

Q11
選択式

Which age range best describes you?

  • Under 18
  • 18-24
  • 25-34
  • 35-44
  • 45-54
  • 55-64
  • 65+
  • Prefer not to say
Q12
選択式

Which gender do you identify with?

  • Woman
  • Man
  • Non-binary
  • Prefer to self-describe
  • Prefer not to say
Q13
メッセージ

Thank you for sharing how the store feels to you! Your responses will help us shape the brand's look, tone, and in-store experience to better match what shoppers like you expect.

含まれる機能

  • AIによる深掘り

    自由回答に合わせてAIが追加で質問し、固定のフォームでは拾えない具体的な内容を引き出します。

  • 注意確認設問

    急いだ回答や質の低い回答者を除外する仕組みを標準で備えています。

  • AIが作成する設問文

    文言、設問の順序、条件分岐をAIが調査の目的に合わせて作成します。

  • 自動レポート

    回答が集まると、テーマ、引用、わかりやすい要約が自動で作成されます。

他ツールとの比較

ほかのアンケートツールで最も近いテンプレートを調べました。それぞれの優れている点と、このテンプレートがさらに踏み込んでいる点をまとめています。

このテンプレートを選ぶ理由

  • Goes beyond simple agreement ratings with a best-worst trade-off exercise that forces respondents to prioritize which personality traits matter most, not just rate them all favorably
  • Includes an AI follow-up interview that probes the actual mental image a shopper forms of the brand and the reasoning behind it, rather than stopping at a single open-text answer
  • Directly measures fit between perceived personality and what the shopper personally wants, plus a head-to-head comparison against a named competitor
  • Produces an auto-generated report from transparent, reviewable prompts, so teams can see exactly how the AI probed each respondent

QuestionPro

Retail Store Personality Survey Template

This is a directly comparable, fielding-ready template covering the same core topic — store personality perception. It appears to rely on standard rating/multiple-choice question types rather than conversational follow-up. Good for quick deployment but likely leaves 'why' questions unanswered without manual open-text coding.

優れている点

  • Purpose-built for the exact retail personality use case
  • Backed by an established survey platform with broad question-type library
  • Likely quick to launch given it's a pre-built template

物足りない点

  • No adaptive AI follow-up to probe why a respondent perceives a trait a certain way
  • No voice AI interview option for richer qualitative capture
  • No published transparent prompt methodology for how any AI-assisted analysis works

SurveySparrow

Retail Store Evaluation Survey Template

This template is framed around general retail store evaluation (service, cleanliness, experience) rather than brand personality specifically, so it's adjacent but broader than a dedicated personality/character study. It's a ready-to-use survey, useful if the goal is operational feedback rather than perceptual brand mapping. Trade-off or personality-trait-specific questions are not evident from the title.

優れている点

  • Conversational chat-style survey format known for the platform
  • Ready-to-use template requiring minimal setup
  • Likely mobile-friendly given SurveySparrow's product focus

物足りない点

  • Not focused on personality/trait perception specifically, so trait-priority trade-off analysis is unlikely to be included
  • No adaptive AI interview to dig into the reasoning behind perceptions
  • No automated per-response quality scoring evident

Typeform

Retail Store Feedback Form Template

This is a general retail feedback form, likely oriented toward satisfaction and service feedback rather than brand personality mapping. It's a static, ready-to-field form with Typeform's typical conversational UI, but nothing on the page suggests trait-based personality measurement or trade-off questions. Best suited for operational feedback loops rather than brand-character research.

優れている点

  • Clean, conversational one-question-at-a-time UI
  • Fast to deploy as a fielding-ready form
  • Familiar, low-friction respondent experience

物足りない点

  • No brand-personality trait framework or best-worst prioritization built in
  • No adaptive follow-up questioning based on prior answers
  • No structured, transparent AI-driven qualitative analysis

Jotform

Brand Personality Quiz Form Template

This is framed as a quiz format for exploring brand personality, which is conceptually close but likely genericized for any brand rather than retail-store-specific comparisons. It's a static, ready-to-use form; it does not appear to include competitor benchmarking or a trait-priority trade-off. Useful as a lightweight brand-character snapshot rather than a full perceptual/behavioral study.

優れている点

  • Quiz format may increase respondent engagement compared to plain surveys
  • Ready-to-use, no-code form builder deployment
  • Focused specifically on brand personality concept

物足りない点

  • No retail-specific competitor comparison question
  • No adaptive AI or voice interview to explore the reasoning behind quiz answers
  • No automated quality scoring of open-ended responses

よくあるご質問

「Retail Store Personality & Brand Character Survey」テンプレートにはどのような設問が含まれていますか？

すぐに使える設問が13問含まれており、最初の設問は次のとおりです：「Thanks for taking a few minutes to share your impressions of (Replace with Retailer Name)! We're curious how the store '…」・「In the last 3 months, how often have you shopped at (Replace with Retailer Name), in-store or online? (Template note: ad…」・「How much do you agree that (Replace with Retailer Name) feels each of these ways to you?」。すべての設問は上でプレビューでき、自由に編集できます。

このアンケートの回答にはどのくらい時間がかかりますか？

回答者は通常、13問を約7分で回答し終えます。

テンプレートは編集できますか？

はい。公開前であれば、すべての設問、選択肢、順序を編集できます。設問の追加や削除のほか、調査の目的に合わせた作り直しをAIエディターに依頼することもできます。

このテンプレートは無料で使えますか？

はい。エディターで開けば、すぐに編集を始められます。お試しにアカウントは不要で、無料プランでアンケートを公開できます。

公開の準備はできましたか？

このテンプレートをエディターで開いてみてください。最初の回答者が目にする前に、すべてを自由に変更できます。

このテンプレートを使う無料で始める

関連テンプレート

似たテーマのほかの調査もご覧ください。

すべて見る
Industry-Specific

Secondary Trauma & Compassion Fatigue Check-In

For therapists, social workers, first responders, nurses, and other helping professionals regularly exposed to other people's trauma. Measures exposure levels, secondary traumatic stress symptoms, coping habits, and organizational support gaps, with an AI follow-up interview that reconstructs the specific case or incident behind a respondent's most acute symptom rather than relying on abstract self-ratings.

テンプレートを見る
Industry-Specific

Retail Store Visit Experience Evaluation

Captures how shoppers rate a specific store visit — cleanliness, staff, stock, layout, checkout — plus overall satisfaction and likelihood to recommend or return. An AI follow-up interview digs into the real friction behind any low ratings, like a specific stockout or a bad checkout interaction, so store ops teams know exactly what to fix.

テンプレートを見る
Industry-Specific

Personal Style and Fashion Shopping Attitudes Survey

Explores how people relate to clothing, what actually drives a purchase decision, and where sustainability and price trade off in the real world. An AI follow-up interview digs into the story behind a recent purchase to separate stated values from actual behavior — built for fashion brands, retailers, and trend researchers.

テンプレートを見る
Industry-Specific

Brand Personality Semantic Differential

Map your brand's personality on classic semantic differential scales — traditional vs. innovative, corporate vs. human, premium vs. affordable — and compare against a competitor. The AI interviewer chases the associations behind the ratings, so you learn where the perception comes from.

テンプレートを見る
Industry-Specific

Supermarket Shopping Attitudes and Habits Survey

Captures how shoppers choose, evaluate, and switch between grocery stores and channels — price sensitivity, loyalty behavior, and channel mix — for retail and CPG researchers. An AI follow-up interview digs into the real story behind a shopper's most recent store choice or channel switch, beyond what a closed question can capture.

テンプレートを見る
Industry-Specific

Shopper Lifestyle & Motivation Battery Survey

A psychographic battery that segments respondents by how they think and feel about shopping — browsing for fun vs. necessity, planning vs. impulse, price-driven vs. brand-loyal — paired with an AI follow-up that unpacks the story behind their most recent unplanned purchase. Built for retail, e-commerce, and CPG teams building shopper segments.

テンプレートを見る