Broker Fee & Price Sensitivity Survey

Thanks for sharing your thoughts on broker pricing! This will take about 5 minutes and covers how you feel about the fees you've paid or been quoted, plus a few quick trade-off questions. Your responses are completely confidential and anonymized. There are no right answers — your honest reaction is what's useful.

Which type of broker service are you thinking of as you answer this survey?

• Real estate
• Financial or investment advisory
• Insurance
• Mortgage
• Business or M&A
• Other

Thinking about the fee or commission you were quoted or paid, how fair did it feel relative to the service you received?

Now think about the broker's fee itself — for example a commission percentage or flat fee. (Template note: replace 'broker's fee' below with your specific pricing unit, e.g., '6% commission on a home sale' or 'a flat financial planning fee.')

• At what broker's fee would you consider it so low that you'd start questioning the quality of the service?
• At what broker's fee would you consider it a bargain — great value for what you get?
• At what broker's fee would you start to feel it's getting expensive, though you'd still consider using them?
• At what broker's fee would you consider it too expensive to use them at all, regardless of reputation?

How much do you agree with each statement about the broker fee you were quoted or paid?

Rank these broker fee structures from most to least preferred, assuming the total cost ends up similar.

1. Flat fee
2. Percentage-based commission
3. Hourly rate
4. Tiered by service level
5. Hybrid (base fee plus performance bonus)

For each set, pick which pricing or service change would matter most, and which would matter least, in deciding whether to use a broker again.

• A lower overall fee or commission rate
• A fully transparent, itemized fee breakdown
• A flat fee instead of a percentage-based commission
• Performance-based pricing tied to results
• No hidden or surprise charges
• Flexible payment plans or installments
• A money-back or satisfaction guarantee
• A free initial consultation

You have 100 points to distribute across these factors based on how much each one drives your decision to choose a broker. Please use all 100 points.

• Price or fees
• Expertise and track record
• Communication and responsiveness
• Reputation and reviews
• Range of services offered
• Speed of service

Anchor on the price the respondent identified as 'too expensive' in the pricing questions above and probe what specific outcome, guarantee, or add-on service would justify paying that amount anyway. If they ranked price as a low priority in their point allocation, explore what non-price factor they would trade fee savings for. If their fair-price rating was low, ask them to describe the moment they first felt the fee was unjustified.

Which age range do you fall into?

• Under 25
• 25-34
• 35-44
• 45-54
• 55-64
• 65 or older
• Prefer not to say

Which best describes your household income bracket?

• Under $50,000
• $50,000-$99,999
• $100,000-$149,999
• $150,000-$249,999
• $250,000 or more
• Prefer not to say

That's everything — thank you for the candid feedback! Your answers feed directly into how we set and explain broker pricing, so future clients get a fee structure that actually matches what they value.