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Customer Experience

Competitive Net Promoter Benchmark Survey

Benchmarks your Net Promoter Score against named competitors among customers who use both, then uses an AI follow-up to uncover the specific moments that widen or close the gap. Built for CX and product teams who need more than a single number — they need to know why customers would (or wouldn't) switch.

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設問の例

テンプレートの内容をプレビューできます。すべての設問は公開前に自由に編集できます。

全11問・約6分
Q01
メッセージ

Thanks for taking a few minutes to share your experience! Your responses are completely confidential and anonymized. We'd like to know how we stack up against other providers you've used. About 5 minutes, and there are no wrong answers.

Q02
オピニオンスケール必須

How likely are you to recommend (Replace with Our Brand) to a friend or colleague?

スケール: 0 – 10
最小:Not at all likely最大:Extremely likely
Q03
選択式必須

Which of the following have you also used in the last 12 months? (Template note: replace with the competitors you want to benchmark against.)

  • (Competitor A)
  • (Competitor B)
  • (Competitor C)
Q04
スライダーマトリクス

For each provider you've used, how likely are you to recommend them to a friend or colleague? (Skip any you haven't used.)

3行（各行にスライダー1つ）
  • (Competitor A)
  • (Competitor B)
  • (Competitor C)
スライダー 0〜10最小:Not at all likely最大:Extremely likely
Q05
選択式必須

If you could only keep one provider going forward, which would you choose today?

  • (Replace with Our Brand)
  • (Competitor A)
  • (Competitor B)
  • (Competitor C)
Q06
AIインタビュー

Reconstruct the specific experience behind the respondent's recommendation scores. If they rated a competitor higher than us, probe exactly what that competitor does better and in what situation it showed up (a specific interaction, feature, or moment). If they rated us higher, anchor on what would have to break for them to switch away. If they use only one provider, probe what's kept them from trying an alternative.

Q07
マトリクス

How would you rate each provider on the following? (Leave blank for any you haven't used.)

4行 × 3列
  • Product quality
  • Customer support
  • Value for money
  • Ease of use
列: (Replace with Our Brand) · (Competitor A) · (Competitor B)
Q08
オピニオンスケール必須

How likely are you to actively look for an alternative to (Replace with Our Brand) in the next 6 months?

スケール: 1 – 5
最小:Very unlikely最大:Very likely
Q09
選択式

Which best describes your role in choosing which provider to use?

  • I make the final decision
  • I influence the decision
  • I have little to no influence
  • Prefer not to say
Q10
選択式

How long have you been a customer of (Replace with Our Brand)?

  • Less than 6 months
  • 6 months to 2 years
  • 2 to 5 years
  • More than 5 years
  • Prefer not to say
Q11
メッセージ

That's everything — thank you! Your responses feed directly into our competitive benchmarking report and will help shape where we invest to earn a higher recommendation score.

含まれる機能

  • AIによる深掘り

    自由回答に合わせてAIが追加で質問し、固定のフォームでは拾えない具体的な内容を引き出します。

  • 注意確認設問

    急いだ回答や質の低い回答者を除外する仕組みを標準で備えています。

  • AIが作成する設問文

    文言、設問の順序、条件分岐をAIが調査の目的に合わせて作成します。

  • 自動レポート

    回答が集まると、テーマ、引用、わかりやすい要約が自動で作成されます。

他ツールとの比較

ほかのアンケートツールで最も近いテンプレートを調べました。それぞれの優れている点と、このテンプレートがさらに踏み込んでいる点をまとめています。

このテンプレートを選ぶ理由

  • Goes beyond a single NPS number: it captures which competitors respondents have also used in the last 12 months and slider-matrix-rates each on likelihood to recommend, so you get a true head-to-head benchmark, not just your own score.
  • Includes a dedicated AI follow-up interview that reconstructs the specific experience behind each respondent's recommendation score, surfacing the actual moments that widen or close the gap with named competitors.
  • Adds a forced-choice 'which provider would you keep' question and a switching-intent opinion scale, giving product and CX teams behavioral signals (not just attitudinal ones) about churn risk.
  • Pairs a multi-provider comparison matrix and buyer-role question with an auto-generated report, so quantitative benchmarking and qualitative 'why' data land in one place instead of requiring manual synthesis.

SurveyMonkey

Competitive NPS Survey Template & Questions

This is a fielding-ready template from an established survey platform, built around standard competitive NPS benchmarking questions. It's a solid, no-frills option for teams that just need to compare recommendation scores across providers. It does not appear to include any mechanism for probing the qualitative reasons behind those scores beyond standard follow-up text boxes.

優れている点

  • Backed by a mature, widely-used survey platform with broad distribution and reporting tools
  • Purpose-built template specifically for competitive NPS comparison, so setup is fast
  • Likely benefits from SurveyMonkey's benchmark/normative data across large sample sizes

物足りない点

  • Static question set with no adaptive AI follow-up to probe why a respondent gave a particular score
  • No voice AI interview option or guided screen-share tasks for deeper competitive insight
  • No transparent, published prompt-level methodology or automated per-response quality scoring

よくあるご質問

「Competitive Net Promoter Benchmark Survey」テンプレートにはどのような設問が含まれていますか？

すぐに使える設問が11問含まれており、最初の設問は次のとおりです：「Thanks for taking a few minutes to share your experience! Your responses are completely confidential and anonymized. We'…」・「How likely are you to recommend (Replace with Our Brand) to a friend or colleague?」・「Which of the following have you also used in the last 12 months? (Template note: replace with the competitors you want t…」。すべての設問は上でプレビューでき、自由に編集できます。

このアンケートの回答にはどのくらい時間がかかりますか？

回答者は通常、11問を約6分で回答し終えます。

テンプレートは編集できますか？

はい。公開前であれば、すべての設問、選択肢、順序を編集できます。設問の追加や削除のほか、調査の目的に合わせた作り直しをAIエディターに依頼することもできます。

このテンプレートは無料で使えますか？

はい。エディターで開けば、すぐに編集を始められます。お試しにアカウントは不要で、無料プランでアンケートを公開できます。

公開の準備はできましたか？

このテンプレートをエディターで開いてみてください。最初の回答者が目にする前に、すべてを自由に変更できます。

このテンプレートを使う無料で始める

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