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Marketing & Growth

Entrepreneur Tool Marketing: Message Recall & Channel Effectiveness Survey

Measures unaided message recall, channel exposure, and message resonance among entrepreneurs and small-business professionals who encountered software marketing in the past four weeks. Use this to identify which channels drive the strongest awareness and behavioral intent.

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設問の例

テンプレートの内容をプレビューできます。すべての設問は公開前に自由に編集できます。

全21問・約10分
Q01
メッセージ

Welcome, and thank you for your interest in this study. This survey explores your recent experiences with marketing for entrepreneur and small-business software tools (e.g., accounting, CRM, website builders, marketing platforms, and similar products). It should take approximately 6–8 minutes to complete. Your participation is entirely voluntary, and you may stop at any time. There are no right or wrong answers—we are simply interested in your honest opinions and experiences. All responses are confidential and will be reported only in aggregate for internal research purposes.

Q02
選択式

Which of the following best describes your current relationship with entrepreneur or small-business tools?

  • I run a business full-time
  • I run a side business or freelance
  • I'm planning to start a business
  • I work at a startup or small-to-medium business
  • Other
  • None of the above
Q03
自由回答（長文）

What specific messages, phrases, or ideas do you remember from those marketing messages? Please share up to three brief examples.

Q04
選択式

In which of the following channels have you encountered marketing or advertising about entrepreneur or small-business tools in the past 4 weeks? Select all that apply.

  • Facebook
  • Instagram
  • LinkedIn
  • YouTube
  • TikTok
  • X / Twitter
  • Reddit
  • Search ads (Google/Bing)
  • Blogs or articles
  • Podcasts
  • Email newsletters
  • Online communities or forums
  • App store listings
  • Events or webinars
  • Other
Q05
オピニオンスケール

How much does the following message theme resonate with you? "Save time on administrative tasks"

スケール: 1 – 7
最小:Does not resonate at all最大:Resonates extremely strongly
Q06
選択式

After seeing a marketing message that caught your attention, which of the following actions would you be most likely to take? Select all that apply.

  • Start a free trial
  • Watch a short demo video
  • Compare plans or pricing
  • Download a template or resource
  • Read a case study or customer story
  • Attend a webinar or live event
  • Request a consultation or demo
  • Search for reviews or comparisons
  • None — I would not take any action
  • Other
Q07
AIインタビュー

We'd like to understand more about your experience with marketing messages for entrepreneur tools. An AI moderator will ask you a couple of brief follow-up questions.

Q08
プルダウン

What is your age?

  • 18–24
  • 25–34
  • 35–44
  • 45–54
  • 55–64
  • 65+
  • Prefer not to say
Q09
メッセージ

Thank you for completing this survey. Your responses will help improve how entrepreneur and small-business tools are communicated. We appreciate your time.

Q10
選択式

In the past 4 weeks, have you noticed any marketing or advertising messages about entrepreneur or small-business software tools?

  • Yes
  • No
  • I'm not sure
Q11
ランク付け

From those channels, rank up to three where the marketing messages stood out to you the most.

  1. Facebook
  2. Instagram
  3. LinkedIn
  4. YouTube
  5. TikTok
  6. X / Twitter
  7. Reddit
  8. Search ads (Google/Bing)
  9. Blogs or articles
  10. Podcasts
  11. Email newsletters
  12. Online communities or forums
  13. App store listings
  14. Events or webinars
ドラッグして順位を付ける
Q12
オピニオンスケール

How much does the following message theme resonate with you? "Grow your revenue faster"

スケール: 1 – 7
最小:Does not resonate at all最大:Resonates extremely strongly
Q13
オピニオンスケール

How likely are you to explore or try an entrepreneur tool after seeing a marketing message in the channel you use most?

スケール: 1 – 7
最小:Not at all likely最大:Extremely likely
Q14
自由回答（長文）

Based on your responses in this survey, please share any additional thoughts or feelings about the marketing you encounter for entrepreneur or small-business tools.

Q15
選択式

What is your gender?

  • Woman
  • Man
  • Non-binary
  • Prefer to self-describe
  • Prefer not to say
Q16
オピニオンスケール

How much does the following message theme resonate with you? "All-in-one platform — everything in one place"

スケール: 1 – 7
最小:Does not resonate at all最大:Resonates extremely strongly
Q17
プルダウン

In which region are you primarily based?

  • Africa
  • Asia
  • Europe
  • North America
  • South America
  • Oceania
  • Middle East
  • Prefer not to say
Q18
オピニオンスケール

How much does the following message theme resonate with you? "Affordable pricing for small teams"

スケール: 1 – 7
最小:Does not resonate at all最大:Resonates extremely strongly
Q19
選択式

Which of the following best describes your venture's current stage?

  • Idea only
  • Pre-revenue
  • Revenue under $10k/year
  • $10k–$100k/year
  • $100k–$1M/year
  • Over $1M/year
  • Not applicable
  • Prefer not to say
Q20
オピニオンスケール

How much does the following message theme resonate with you? "Easy setup — no technical skills needed"

スケール: 1 – 7
最小:Does not resonate at all最大:Resonates extremely strongly
Q21
オピニオンスケール

Overall, how clear are the marketing messages you have seen for entrepreneur or small-business tools?

スケール: 1 – 7
最小:Not at all clear最大:Extremely clear

含まれる機能

  • AIによる深掘り

    自由回答に合わせてAIが追加で質問し、固定のフォームでは拾えない具体的な内容を引き出します。

  • 注意確認設問

    急いだ回答や質の低い回答者を除外する仕組みを標準で備えています。

  • AIが作成する設問文

    文言、設問の順序、条件分岐をAIが調査の目的に合わせて作成します。

  • 自動レポート

    回答が集まると、テーマ、引用、わかりやすい要約が自動で作成されます。

他ツールとの比較

ほかのアンケートツールで最も近いテンプレートを調べました。それぞれの優れている点と、このテンプレートがさらに踏み込んでいる点をまとめています。

このテンプレートを選ぶ理由

  • Combines unaided message recall (open-text) with structured channel exposure and ranking questions, so you see both what messages stuck and where they were seen — most templates only cover one side.
  • Tests resonance across five specific message themes (time-saving, revenue growth, all-in-one, pricing, ease of setup) with individual opinion-scale ratings, giving granular theme-level comparison rather than a single generic appeal score.
  • Includes an AI follow-up interview that can probe deeper into why a message resonated or what action a respondent took, surfacing context static multiple-choice/ranking questions can't capture.
  • Captures the full funnel in one flow — exposure, recall, resonance, behavioral intent, and a closing open-text reflection — plus firmographic/demographic segmentation (venture stage, region, age, gender) for cross-cutting analysis.

SurveySparrow

Purchase Intent Survey Template

A fielding-ready template focused on purchase intent following exposure to marketing, which overlaps with the behavioral-intent portion of our survey. It appears built around static question types rather than adaptive follow-up. It does not appear to address unaided message recall or channel-by-channel ranking, which are core to our template.

優れている点

  • Ready-to-use template aimed specifically at measuring purchase/intent signals
  • Likely quick to deploy for teams wanting a narrow, single-purpose survey

物足りない点

  • No indication of adaptive AI follow-up probing to explore why intent is high or low
  • No visible mechanism for unaided message recall or channel-effectiveness ranking
  • No published methodology or prompt transparency for how questions were derived

QuestionPro

Marketing Concept Test Survey Template

A static template for testing marketing concepts, which is adjacent to message-resonance testing but framed around concept validation rather than in-market recall and channel attribution. It's a fielding-ready form but relies on fixed question types with no adaptive interviewing layer. It doesn't appear to combine recall, channel ranking, and resonance in one integrated flow like our template does.

優れている点

  • Established template library from a broad enterprise survey platform
  • Likely includes standard concept-testing metrics (appeal, uniqueness, etc.)

物足りない点

  • No adaptive AI or voice interview follow-up to probe respondent reasoning
  • No visible unaided recall or multi-channel ranking structure specific to real-world exposure
  • No transparent, publishable prompt/methodology documentation

よくあるご質問

「Entrepreneur Tool Marketing: Message Recall & Channel Effectiveness Survey」テンプレートにはどのような設問が含まれていますか？

すぐに使える設問が21問含まれており、最初の設問は次のとおりです：「Welcome, and thank you for your interest in this study. This survey explores your recent experiences with marketing for…」・「Which of the following best describes your current relationship with entrepreneur or small-business tools?」・「What specific messages, phrases, or ideas do you remember from those marketing messages? Please share up to three brief…」。すべての設問は上でプレビューでき、自由に編集できます。

このアンケートの回答にはどのくらい時間がかかりますか？

回答者は通常、21問を約10分で回答し終えます。

テンプレートは編集できますか？

はい。公開前であれば、すべての設問、選択肢、順序を編集できます。設問の追加や削除のほか、調査の目的に合わせた作り直しをAIエディターに依頼することもできます。

このテンプレートは無料で使えますか？

はい。エディターで開けば、すぐに編集を始められます。お試しにアカウントは不要で、無料プランでアンケートを公開できます。

公開の準備はできましたか？

このテンプレートをエディターで開いてみてください。最初の回答者が目にする前に、すべてを自由に変更できます。

このテンプレートを使う無料で始める

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