Fintech Subscription Pricing Sensitivity & Feature Priority Survey

Welcome to this research survey on fintech subscription pricing. This survey takes approximately 10 minutes to complete. Your participation is entirely voluntary, and you may stop at any time. There are no right or wrong answers — we are interested in your honest opinions. All responses are anonymous, will be reported in aggregate, and used for internal product research purposes only. Please proceed to begin.

Do you currently pay for any consumer fintech app or service (e.g., budgeting tools, investment platforms, credit monitoring)?

• Yes, I currently pay for one or more
• Not now, but I paid for one in the last 12 months
• I have never paid for a fintech app

<p>Please carefully read the following plan description before answering the next set of questions.</p><p><strong>Proposed Fintech Subscription Plan</strong></p><p>A monthly paid plan for a consumer fintech app that includes:</p><p>Account aggregation (view all accounts in one place)</p><p>Budgeting insights and spending analysis</p><p>Bill tracking and payment reminders</p><p>Credit score monitoring</p><p>Fraud alerts and security notifications</p><p>Priority in-app support</p><p>Please keep this plan in mind as you answer the following questions.</p>

How likely are you to subscribe to a paid plan like this in the next 30 days?

At what monthly price (in your local currency) would this plan be so inexpensive that you would question its quality? Please enter a number only.

Please rank the following features from most important (1) to least important (6) for a paid fintech plan.

1. Account aggregation
2. Budgeting insights
3. Bill tracking
4. Credit score monitoring
5. Fraud alerts
6. Priority in-app support

Based on your responses in this survey, is there anything else you would like to share about your pricing expectations or must-have features for a paid fintech plan?

What is your age?

• 18–24
• 25–34
• 35–44
• 45–54
• 55–64
• 65 or older
• Prefer not to say

Thank you for completing this survey. Your feedback will help us design better pricing and features for consumer fintech products. You may now close this window.

How would you rate the overall value of this plan based on the features described?

At what monthly price (in your local currency) would this plan feel like a bargain — great value for the money? Please enter a number only.

Which billing cadence do you prefer for a fintech subscription?

• Monthly
• Quarterly (every 3 months)
• Semiannual (every 6 months)
• Annual

We'd like to understand your pricing perspective a bit more. An AI moderator will ask you a couple of brief follow-up questions about the prices and features you selected.

How do you describe your gender?

• Woman
• Man
• Non-binary
• Prefer not to say

At what monthly price (in your local currency) would this plan start to feel expensive, but you would still consider it? Please enter a number only.

What is the minimum discount that would make you choose annual billing instead of monthly?

• No discount needed — I prefer annual regardless
• 5% – 10%
• 11% – 15%
• 16% – 20%
• 21% – 30%
• More than 30%
• I would never choose annual billing

In which region do you currently live?

• Africa
• Asia
• Europe
• Middle East
• North America
• Oceania
• South America

At what monthly price (in your local currency) would this plan be too expensive for you to consider at all? Please enter a number only.

What is the highest level of education you have completed?

• Less than high school
• High school or equivalent
• Some college, no degree
• Associate degree
• Bachelor's degree
• Graduate or professional degree
• Prefer not to say

Which monthly price band (in USD) feels most reasonable for a Standard plan with the features described?

• Under $5
• $5 – $9
• $10 – $14
• $15 – $19
• $20 – $29
• $30 or more

Which best describes your current employment status?

• Employed full-time
• Employed part-time
• Self-employed
• Student
• Homemaker/caregiver
• Unemployed and looking
• Not working by choice
• Retired
• Prefer not to say

Which range best describes your annual household income (before taxes) in USD?

• Under $25,000
• $25,000 – $49,999
• $50,000 – $74,999
• $75,000 – $99,999
• $100,000 – $149,999
• $150,000 or more
• Prefer not to say