Van Westendorp Price Sensitivity Analysis

Welcome! This brief survey explores how you think about pricing for an everyday product you buy regularly. It should take approximately 10 minutes to complete. Your participation is entirely voluntary, and you may stop at any time. There are no right or wrong answers — we are simply interested in your honest opinions. All responses are confidential and will be reported only in aggregate. By continuing, you agree to participate in this study.

Have you purchased any everyday consumer product (e.g., groceries, personal care, household items) in the last 30 days?

• Yes
• No

For the rest of this survey, please think of one specific everyday consumer product you purchase regularly. You will be asked to provide price points for that product and pack size.

For the next four questions, please enter prices in your local currency for the pack size you specified above. Use numbers only (e.g., 4.99, not $4.99).

Thinking about the price you described as a bargain, how likely would you be to purchase this product at that price?

Based on your responses in this survey, is there anything else you'd like to share about how you assess price and value for this product?

Which age group do you fall into?

• 18–24
• 25–34
• 35–44
• 45–54
• 55–64
• 65+
• Prefer not to say

Thank you for completing this survey — your input is greatly appreciated!

Which category best matches the product you have in mind?

• Groceries (shelf-stable)
• Snacks and beverages
• Personal care
• Household cleaning
• Pet supplies
• Clothing basics
• Small electronics or accessories
• Home and kitchen essentials
• Other (please specify)

At what price would you consider this product so inexpensive that you would doubt its quality?

Thinking about the price you described as expensive but still worth buying, how likely would you be to purchase this product at that price?

We'd like to understand a bit more about how you think about pricing for this product. An AI moderator will ask you a couple of follow-up questions based on the prices you provided.

How do you describe your gender?

• Woman
• Man
• Non-binary
• Prefer to self-describe
• Prefer not to say

Which specific product are you thinking of? Please include the brand name and variant (e.g., Tide Original Liquid).

At what price would you consider this product a bargain — a great buy for the money?

Overall, how would you rate the value for money of this product at the price you typically pay?

Which region do you currently live in?

• North America
• Europe
• Latin America
• Asia-Pacific
• Middle East / Africa
• Prefer not to say

What pack size are you considering? (e.g., 500 ml, 12 oz can, 20-count)

At what price would you begin to consider this product expensive, but still worth buying?

What is your approximate annual household income (before taxes)?

• Under $25,000
• $25,000–$49,999
• $50,000–$74,999
• $75,000–$99,999
• $100,000–$149,999
• $150,000 or more
• Prefer not to say

At what price would you consider this product too expensive to purchase?