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Industry-Specific

Household Laundry Habits & Product Preferences Survey

Captures how often people do laundry, where they do it, which products they reach for, and what actually drives detergent choice, satisfaction, and brand switching — plus a price-sensitivity check. Built for laundry care brands, appliance makers, and retail teams, with an AI follow-up that reconstructs the real story behind a respondent's last purchase or brand switch.

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設問の例

テンプレートの内容をプレビューできます。すべての設問は公開前に自由に編集できます。

全14問・約7分
Q01
メッセージ

Hi! We're trying to understand how people actually do laundry — where, how often, and what products you reach for. Your responses are completely confidential and anonymized. This will take about 5-6 minutes, and there are no right or wrong answers.

Q02
選択式必須

In the last 7 days, how many loads of laundry did you personally wash (at home, at a laundromat, or via a service)?

  • 0
  • 1-2
  • 3-5
  • 6-9
  • 10 or more
Q03
選択式必須

Which best describes where you usually do laundry?

  • In-unit washer/dryer I own or rent
  • Shared laundry room in my building
  • A laundromat or coin-op location
  • A wash-and-fold or pickup/delivery service
  • Someone else does it for me
Q04
選択式必須

Which of these laundry products have you used in the past month? Select all that apply.

  • Liquid detergent
  • Detergent pods/packs
  • Powder detergent
  • Detergent sheets
  • Fabric softener
  • Stain remover / pre-treater
  • Dryer sheets or balls
  • Scent boosters
Q05
マトリクス必須

How important is each of the following when you choose a laundry detergent or product?

6行 × 5列
  • Price per load
  • Stain-removal power
  • Scent
  • Eco-friendly / sustainable formula
  • Gentleness on skin / hypoallergenic
  • ほか1件
列: Not important · Slightly important · Important · Very important · Essential
Q06
ベスト・ワースト選択（MaxDiff）必須

Across everything you just rated, which matters most and least when you're actually choosing what to buy?

  • Price
  • Stain-removal power
  • Scent
  • Eco-friendly ingredients
  • Skin sensitivity / hypoallergenic formula
  • Brand trust / reputation
  • Availability at my usual store
各セットで最も良いもの・最も悪いものを選択最も良い:Matters most最も悪い:Matters least
Q07
評価スケール必須

Overall, how satisfied are you with the main laundry detergent brand you use most often?

範囲: 1 – 5
最小:Very dissatisfied最大:Very satisfied
Q08
選択式必須

In the last 6 months, how many different laundry detergent brands have you purchased?

  • Just one — I always buy the same brand
  • Two
  • Three or more
  • I'm not sure
Q09
価格感度分析（Van Westendorp）必須

A few quick questions about price for a standard bottle of laundry detergent (about 32 loads). (Template note: adjust the size/loads-per-container to match the product you're studying before launching.)

  • At what price for this bottle of laundry detergent would you think the quality is too low to trust it?
  • At what price would you consider this bottle of laundry detergent a bargain — great value for the money?
  • At what price would you start to think this bottle of laundry detergent is expensive, but you'd still consider buying it?
  • At what price would this bottle of laundry detergent be so expensive that you would not consider buying it?
Q10
AIインタビュー

Explore the story behind the respondent's most recent laundry detergent purchase or brand switch: what triggered it (price, stain performance, scent, a specific bad experience, availability), what alternatives they compared it against, and whether they plan to stick with their current brand. If they said they always buy the same brand, probe what would actually have to happen for them to consider switching.

Q11
選択式

How many people, including you, are in your household?

  • 1
  • 2
  • 3
  • 4
  • 5 or more
  • Prefer not to say
Q12
選択式

What is your age range?

  • Under 18
  • 18-24
  • 25-34
  • 35-44
  • 45-54
  • 55-64
  • 65 or older
  • Prefer not to say
Q13
選択式

What is your gender?

  • Woman
  • Man
  • Non-binary
  • Prefer to self-describe
  • Prefer not to say
Q14
メッセージ

Thanks so much for sharing your laundry habits! Your answers will feed into research on how products and pricing can better fit real routines — no individual responses are shared outside the research team.

含まれる機能

  • AIによる深掘り

    自由回答に合わせてAIが追加で質問し、固定のフォームでは拾えない具体的な内容を引き出します。

  • 注意確認設問

    急いだ回答や質の低い回答者を除外する仕組みを標準で備えています。

  • AIが作成する設問文

    文言、設問の順序、条件分岐をAIが調査の目的に合わせて作成します。

  • 自動レポート

    回答が集まると、テーマ、引用、わかりやすい要約が自動で作成されます。

他ツールとの比較

ほかのアンケートツールで最も近いテンプレートを調べました。それぞれの優れている点と、このテンプレートがさらに踏み込んでいる点をまとめています。

このテンプレートを選ぶ理由

  • Goes beyond basic usage questions with a matrix of detergent-choice drivers plus a MaxDiff exercise that forces respondents to rank what actually matters most vs. least, avoiding flat 'everything is important' data.
  • Includes a Van Westendorp price-sensitivity module for a standard detergent bottle, giving laundry brands and retailers real pricing thresholds rather than a single willingness-to-pay guess.
  • Uses an adaptive AI follow-up interview to reconstruct the real story behind a respondent's most recent detergent purchase or brand switch — something a fixed-question form can't do.
  • Combines quantitative brand-switching and satisfaction metrics with household/demographic context, then auto-generates a report, so teams get structured findings without manually cross-tabbing everything.

QuestionPro

Laundry Usage Survey Questions and Template

A standard fielding-ready survey template covering laundry frequency, product usage, and preferences on an established enterprise survey platform. It's built on QuestionPro's broader survey infrastructure, so it benefits from mature distribution and analytics tooling, but the template itself appears to be a static, pre-set questionnaire rather than one with adaptive follow-up logic. No pricing-sensitivity or trade-off ranking modules are evident from the page.

優れている点

  • Backed by a well-established, full-featured survey platform with broad distribution options
  • Likely offers standard customization of question wording and branding within its template library
  • Fielding-ready template aimed specifically at laundry usage research

物足りない点

  • No indication of adaptive AI follow-up questions — respondents answer the same fixed question set regardless of their answers
  • No visible price-sensitivity (Van Westendorp) or trade-off prioritization (MaxDiff) question types for detergent choice drivers
  • No automated per-response quality scoring or transparent AI prompt methodology mentioned

Jotform

Laundry Feedback Form Template

This is a simple feedback form template rather than a full market-research survey — it's built for collecting basic customer feedback (e.g., for a laundry service) using Jotform's drag-and-drop form builder. It's easy to customize and deploy quickly, but it isn't designed for deep behavioral or purchase-driver research. There's no evidence of research-specific instruments like importance matrices, price sensitivity, or brand-switching analysis.

優れている点

  • Easy, fast form customization via Jotform's well-known drag-and-drop builder
  • Free tier available for quick, low-stakes feedback collection
  • Simple format likely to have low respondent drop-off for short feedback

物足りない点

  • Feedback-form format, not a structured research survey — lacks matrix, MaxDiff, or Van Westendorp question types for analyzing purchase drivers
  • No adaptive AI interview to probe the story behind a purchase or brand switch; all respondents see the same static questions
  • No automated quality scoring or auto-generated research report — output is raw form responses

よくあるご質問

「Household Laundry Habits & Product Preferences Survey」テンプレートにはどのような設問が含まれていますか？

すぐに使える設問が14問含まれており、最初の設問は次のとおりです：「Hi! We're trying to understand how people actually do laundry — where, how often, and what products you reach for. Your…」・「In the last 7 days, how many loads of laundry did you personally wash (at home, at a laundromat, or via a service)?」・「Which best describes where you usually do laundry?」。すべての設問は上でプレビューでき、自由に編集できます。

このアンケートの回答にはどのくらい時間がかかりますか？

回答者は通常、14問を約7分で回答し終えます。

テンプレートは編集できますか？

はい。公開前であれば、すべての設問、選択肢、順序を編集できます。設問の追加や削除のほか、調査の目的に合わせた作り直しをAIエディターに依頼することもできます。

このテンプレートは無料で使えますか？

はい。エディターで開けば、すぐに編集を始められます。お試しにアカウントは不要で、無料プランでアンケートを公開できます。

公開の準備はできましたか？

このテンプレートをエディターで開いてみてください。最初の回答者が目にする前に、すべてを自由に変更できます。

このテンプレートを使う無料で始める

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