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Product & UX

Mobile Shopping App Usability Assessment

Measures mobile commerce app usability across navigation, task ease, and checkout experience to identify friction points and prioritize UX improvements. Designed for current app users who have shopped within the past 30 days.

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設問の例

テンプレートの内容をプレビューできます。すべての設問は公開前に自由に編集できます。

全23問・約10分
Q01
メッセージ

Welcome! This survey asks about your experience using our mobile shopping app. It should take about 6–8 minutes to complete. Your participation is entirely voluntary, and you may stop at any time. There are no right or wrong answers — we are interested in your honest opinions. All responses are confidential and will be reported in aggregate only. Your feedback will be used to improve the app experience. By continuing, you agree to participate in this survey.

Q02
プルダウン

When did you last use this mobile app to shop?

  • Today
  • In the past 3 days
  • In the past 7 days
  • In the past 14 days
  • In the past 30 days
  • More than 30 days ago
Q03
オピニオンスケール

Overall, how would you rate the usability of this mobile app?

スケール: 1 – 7
最小:Extremely poor最大:Excellent
Q04
オピニオンスケール

How would you rate the ease of navigating through the app (e.g., finding categories, moving between screens)?

スケール: 1 – 7
最小:Very difficult最大:Very easy
Q05
オピニオンスケール

Thinking about your recent experience, how easy or difficult was it to search for products?

スケール: 1 – 7
最小:Very difficult最大:Very easy
Q06
選択式

Which of the following areas, if any, caused you difficulty while shopping in the app? Select all that apply.

  • Search results relevance
  • Filters and sorting options
  • Product images or descriptions
  • Product reviews
  • Item availability information
  • Price clarity
  • Promo code or coupon application
  • Cart management
  • Payment methods
  • Address entry
  • Shipping options
  • Order tracking
  • App speed or performance
  • Crashes or bugs
  • None of the above
  • Something else (please specify)
Q07
AIインタビュー

Based on your responses in this survey, is there anything else about your experience with the app — positive or negative — that you'd like to share?

Q08
プルダウン

What is your age group?

  • 18–24
  • 25–34
  • 35–44
  • 45–54
  • 55–64
  • 65+
  • Prefer not to say
Q09
メッセージ

Thank you for completing this survey! Your feedback is valuable and will be used to improve the app experience. All responses are confidential and will be reported in aggregate only.

Q10
選択式

Which mobile operating system do you primarily use for shopping?

  • iOS (iPhone/iPad)
  • Android
  • Other (please specify)
Q11
オピニオンスケール

How likely are you to recommend this mobile app to a friend or colleague?

スケール: 0 – 10
最小:Not at all likely最大:Extremely likely
Q12
オピニオンスケール

How would you rate the visual design and layout of the app (e.g., readability, organization of elements)?

スケール: 1 – 7
最小:Very poor最大:Excellent
Q13
オピニオンスケール

How easy or difficult was it to use filters and sorting options?

スケール: 1 – 7
最小:Very difficult最大:Very easy
Q14
自由回答（長文）

If you could change one thing about this app, what would it be?

Q15
選択式

Which of the following best describes your gender?

  • Woman
  • Man
  • Non-binary
  • Self-describe
  • Prefer not to say
Q16
プルダウン

How often do you typically shop using this mobile app?

  • Daily
  • Several times a week
  • About once a week
  • A few times a month
  • About once a month
  • Less than once a month
Q17
オピニオンスケール

How satisfied are you with your overall shopping experience in this app?

スケール: 1 – 7
最小:Not at all satisfied最大:Extremely satisfied
Q18
オピニオンスケール

How would you rate the app's speed and responsiveness (e.g., loading times, transitions)?

スケール: 1 – 7
最小:Very slow最大:Very fast
Q19
オピニオンスケール

How easy or difficult was it to add items to your cart and manage your cart?

スケール: 1 – 7
最小:Very difficult最大:Very easy
Q20
プルダウン

What country do you currently live in?

  • United States
  • United Kingdom
  • Canada
  • Australia
  • Germany
  • France
  • India
  • Brazil
  • Japan
  • Mexico
  • Other
Q21
オピニオンスケール

How would you rate how easy it is to find the products you are looking for?

スケール: 1 – 7
最小:Very difficult最大:Very easy
Q22
オピニオンスケール

How easy or difficult was it to complete the checkout process (payment, shipping, confirmation)?

スケール: 1 – 7
最小:Very difficult最大:Very easy
Q23
オピニオンスケール

How would you rate the speed of the checkout process?

スケール: 1 – 7
最小:Very slow最大:Very fast

含まれる機能

  • AIによる深掘り

    自由回答に合わせてAIが追加で質問し、固定のフォームでは拾えない具体的な内容を引き出します。

  • 注意確認設問

    急いだ回答や質の低い回答者を除外する仕組みを標準で備えています。

  • AIが作成する設問文

    文言、設問の順序、条件分岐をAIが調査の目的に合わせて作成します。

  • 自動レポート

    回答が集まると、テーマ、引用、わかりやすい要約が自動で作成されます。

他ツールとの比較

ほかのアンケートツールで最も近いテンプレートを調べました。それぞれの優れている点と、このテンプレートがさらに踏み込んでいる点をまとめています。

このテンプレートを選ぶ理由

  • Covers the full mobile shopping journey with dedicated ratings for navigation, search, filtering, cart management, and checkout speed/ease — not just a generic satisfaction score
  • Includes an AI follow-up interview question that adapts based on each respondent's actual answers, surfacing specific friction points a static form would miss
  • Captures OS type, usage frequency, and recency (past-30-days) alongside age, gender, and country for clean cross-segment analysis
  • Pairs a structured 'which areas caused difficulty' multiple-choice with an open-ended 'one thing you'd change' question, and every response can be automatically quality-scored on QuestionPunk

SurveyMonkey

Mobile App Survey Template & Questions

A ready-to-field template aimed at general mobile app feedback rather than a deep usability/checkout breakdown. Good for quick deployment on a well-known platform, but questions appear broader (overall satisfaction, general feedback) than the granular navigation-to-checkout funnel QuestionPunk's template targets.

優れている点

  • Fielding-ready template on an established, widely-used survey platform
  • Likely benefits from SurveyMonkey's built-in analytics and benchmarking tools
  • Simple to launch for teams wanting quick directional app feedback

物足りない点

  • Static question set with no adaptive AI follow-up probing on individual answers
  • No voice AI interview or guided screen-share task options
  • No automated per-response quality scoring or transparent prompt methodology

SurveySparrow

Website Usability Survey Template

A fielding-ready usability template, but it's built for websites, not mobile shopping apps, so questions likely focus on browser-based navigation and layout rather than app-specific concerns like checkout flow or OS-specific behavior. Its conversational format is a genuine strength for engagement.

優れている点

  • Conversational, one-question-at-a-time survey format that can improve completion rates
  • Usability-focused question framework with an established template library
  • Ready to deploy without custom build work

物足りない点

  • Targets website usability rather than native mobile app/checkout experience specifically
  • No adaptive AI interview or voice AI follow-up on individual responses
  • No automated quality scoring or published prompt transparency

よくあるご質問

「Mobile Shopping App Usability Assessment」テンプレートにはどのような設問が含まれていますか？

すぐに使える設問が23問含まれており、最初の設問は次のとおりです：「Welcome! This survey asks about your experience using our mobile shopping app. It should take about 6–8 minutes to compl…」・「When did you last use this mobile app to shop?」・「Overall, how would you rate the usability of this mobile app?」。すべての設問は上でプレビューでき、自由に編集できます。

このアンケートの回答にはどのくらい時間がかかりますか？

回答者は通常、23問を約10分で回答し終えます。

テンプレートは編集できますか？

はい。公開前であれば、すべての設問、選択肢、順序を編集できます。設問の追加や削除のほか、調査の目的に合わせた作り直しをAIエディターに依頼することもできます。

このテンプレートは無料で使えますか？

はい。エディターで開けば、すぐに編集を始められます。お試しにアカウントは不要で、無料プランでアンケートを公開できます。

公開の準備はできましたか？

このテンプレートをエディターで開いてみてください。最初の回答者が目にする前に、すべてを自由に変更できます。

このテンプレートを使う無料で始める

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